How to cite this paper
Khoa, B & Huynh, T. (2023). The influence of social media marketing activities on customer loyalty: A study of e-commerce industry.International Journal of Data and Network Science, 7(1), 175-184.
Refrences
Aji, P. M., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91-104. doi: 10.5267/j.ijdns.2020.3.002
Al-dweeri, R. M., Ruiz Moreno, A., Montes, F. J. L., Obeidat, Z. M., & Al-dwairi, K. M. (2019). The effect of e-service quality on Jordanian student’s e-loyalty: an empirical study in online retailing. Industrial Management & Data Systems, 119(4), 902-923. doi: 10.1108/imds-12-2017-0598
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. doi: 10.1016/j.ijinfomgt.2018.06.001
Anaya-Sánchez, R., Aguilar-Illescas, R., Molinillo, S., & Martínez-López, F. J. (2020). Trust and loyalty in online brand communities. Spanish Journal of Marketing - ESIC, 24(2), 177-191. doi: 10.1108/sjme-01-2020-0004
Bhaskar, P. P., Kumar, D. P., & Lakshmi, K. R. (2018). The Impact of Customers Trust, Value, Satisfaction and Loyalty towards E-Commerce Websites. Journal of Advanced Research in Dynamical and Control Systems, 10(4), 73 - 77.
Boonlertvanich, K. (2019). Service quality, satisfaction, trust, and loyalty: the moderating role of main-bank and wealth status. International Journal of Bank Marketing, 37(1), 278-302. doi: 10.1108/ijbm-02-2018-0021
Bruhn, M., Coulter, K. S., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation? Management research review, 35(9), 770-790. doi: 10.1108/01409171211255948
Casper Ferm, L.-E., & Thaichon, P. (2021). Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory. Journal of Retailing and Consumer Services, 61, 102584. doi: 10.1016/j.jretconser.2021.102584
Chatterjee, S., Kar, A. K., & Dwivedi, Y. K. (2021). Intention to Use IoT by Aged Indian Consumers. Journal of Computer Information Systems, 62(4), 655-666. doi: 10.1080/08874417.2021.1873080
Chaudhuri, A., & Holbrook, M. B. (2018). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93. doi: 10.1509/jmkg.65.2.81.18255
Chu, S.-C., Deng, T., & Cheng, H. (2020). The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda. International Journal of Contemporary Hospitality Management, 32(11), 3419-3438. doi: 10.1108/ijchm-05-2020-0480
Dwivedi, A., & McDonald, R. E. (2020). Examining the efficacy of brand social media communication: a consumer perspective. Journal of Marketing Theory and Practice, 28(4), 373-386. doi: 10.1080/10696679.2020.1768870
Ebrahim, R. S. (2019). The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty. Journal of Relationship Marketing, 19(4), 287-308. doi: 10.1080/15332667.2019.1705742
Erkan, I., & Evans, C. (2016). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications, 24(6), 617-632. doi: 10.1080/13527266.2016.1184706
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841. doi: 10.1016/j.jbusres.2016.04.181
Hafez, M. (2021). The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust. International Journal of Bank Marketing, 39(7), 1353-1376. doi: 10.1108/ijbm-02-2021-0067
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Washington DC: Sage publications.
Hajli, N., Shanmugam, M., Papagiannidis, S., Zahay, D., & Richard, M.-O. (2017). Branding co-creation with members of online brand communities. Journal of Business Research, 70, 136-144. doi: 10.1016/j.jbusres.2016.08.026
Hanaysha, J. R. (2022). Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2), 100102. doi: 10.1016/j.jjimei.2022.100102
Handarkho, Y. D. (2020). The factors influencing customer loyalty in social commerce platform: variety-seeking and social impact perspective. International Journal of Web Information Systems, 16(4), 369-386. doi: 10.1108/ijwis-04-2020-0021
Haque, U. N., & Mazumder, R. (2020). A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping. International Journal of Online Marketing, 10(2), 1-16. doi: 10.4018/ijom.2020040101
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Hung, B. P., & Khoa, B. T. (2022). Communication Strategies for Interaction in Social Networks: A Multilingual Perspective. In I. Priyadarshini & R. Sharma (Eds.), Artificial Intelligence and Cybersecurity (Vol. 1, pp. 195-208). Boca Raton: CRC Press.
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144. doi: 10.1108/apjml-10-2015-0154
Jiang, Q., Sun, J., Yang, C., & Gu, C. (2021). The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function. Systems, 10(1), 3. doi: 10.3390/systems10010003
Jo, S. A. (2013). Impact of Company's SNS Marketing Activities on Perceived Value and Customer's Loyalty: Focusing on Facebook. (Master's dissertation). Hong-IK University, Seoul.
Kaplan, A., & Haenlein, M. (2020). Rulers of the world, unite! The challenges and opportunities of artificial intelligence. Business Horizons, 63(1), 37-50. doi: 10.1016/j.bushor.2019.09.003
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. doi: 10.1016/j.bushor.2009.09.003
Kar, A. K., & Kushwaha, A. K. (2021). Facilitators and Barriers of Artificial Intelligence Adoption in Business – Insights from Opinions Using Big Data Analytics. Information Systems Frontiers, 1-24. doi: 10.1007/s10796-021-10219-4
Khoa, B. T. (2020). The Impact of the Personal Data Disclosure's Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services. Journal of Promotion Management, 27(4), 585-608. doi: 10.1080/10496491.2020.1838028
Khoa, B. T. (2022). The Positive Electronic Word of Mouth: A Research Based on the Relational Mediator Meta-Analytic Framework in Electronic Marketplace. In P. Nanda, V. K. Verma, S. Srivastava, R. K. Gupta, & A. P. Mazumdar (Eds.), Data Engineering for Smart Systems (pp. 147-157). Singapore: Springer Singapore.
Khoa, B. T., Ly, N. M., Uyen, V. T. T., Oanh, N. T. T., & Long, B. T. (2021). The impact of Social Media Marketing on the Travel Intention of Z Travelers. Paper presented at the 2021 IEEE International IOT, Electronics and Mechatronics Conference (IEMTRONICS), Toronto, ON, Canada. doi: 10.1109/IEMTRONICS52119.2021.9422610
Khoa, B. T., & Nguyen, H. M. (2020). Electronic Loyalty In Social Commerce: Scale Development and Validation. Gadjah Mada International Journal of Business, 22(3), 275-299. doi: 10.22146/gamaijb.50683
Khoa, B. T., & Nguyen, M. H. (2022). The Moderating Role of Anxiety in the Relationship between the Perceived Benefits, Online Trust and Personal Information Disclosure in Online Shopping. International Journal of Business and Society, 23(1), 444-460. doi: 10.33736/ijbs.4624.2022
Khoa, B. T., Nguyen, T. D., & Nguyen, V. T.-T. (2020). Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products. Journal of Distribution Science, 18(2), 198-204. doi: 10.15722/jds.18.2.202002.17
Kim, J. (2017). An influence of mobile marketing features upon consumer attitudes. (Master's dissertation). Hoseo University, South Korea.
Lee, S. K., & Min, S. R. (2021). Effects of Information Quality of Online Travel Agencies on Trust and Continuous Usage Intention: An Application of the SOR Model. The Journal of Asian Finance, Economics and Business, 8(4), 971-982.
Manco-Chavez, J. A., Uribe-Hernandez, Y. C., Buendia-Aparcana, R., Vertiz-Osores, J. J., Isla Alcoser, S. D., & Rengifo-Lozano, R. A. (2020). Integration of ICTS and Digital Skills in Times of the Pandemic COVID-19. International Journal of Higher Education, 9(9), 11-20. doi: 10.5430/ijhe.v9n9p11
McClure, C., & Seock, Y.-K. (2020). The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention. Journal of Retailing and Consumer Services, 53, 101975. doi: 10.1016/j.jretconser.2019.101975
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. Cambridge, Mass. ; London: M.I.T. Press.
Minh Ha, N., & Bui Thanh, K. (2019). Customer Electronic Loyalty towards Online Business: The role of Online Trust, Perceived Mental Benefits and Hedonic Value. Journal of Distribution Science, 17(12), 81-93. doi: 10.15722/jds.17.12.201912.81
Nik Najib, N. M., Kasuma, J., & Bibi, Z. B. H. (2016). Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising. Paper presented at the Proceedings of the 3rd International Conference on Business and Economics, Shah Alam, Malaysia. doi: 10.15405/epsbs.2016.11.02.20
Nobar, H. B. K., Kalejahi, H. K., & Rostamzadeh, R. (2020). Impact of social media marketing activities on brand equity and brand commitment in the leather industry. International Journal of Business Excellence, 20(2), 191-204. doi: 10.1504/IJBEX.2020.105346
Reichheld, F. F., Markey Jr, R. G., & Hopton, C. (2000). The loyalty effect-the relationship between loyalty and profits. European Business Journal, 12(3), 134.
Reichheld, F. F., & Schefter, P. (2000). E-loyalty: your secret weapon on the web. Harvard Business Review, 78(4), 105-113.
Reveilhac, M., & Blanchard, A. (2022). The framing of health technologies on social media by major actors: Prominent health issues and COVID-related public concerns. International Journal of Information Management Data Insights, 2(1), 100068. doi: 10.1016/j.jjimei.2022.100068
Rialti, R., Zollo, L., Pellegrini, M. M., & Ciappei, C. (2017). Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter? Journal of Global Marketing, 30(3), 147-160. doi: 10.1080/08911762.2017.1306899
Salem, M. Z. (2018). Effects of perfume packaging on Basque female consumers purchase decision in Spain. Management Decision, 56(8), 1748-1768. doi: 10.1108/md-04-2017-0363
Sano, K. (2015). An empirical study the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service. Paper presented at the Proceedings International Marketing Trends Conference.
Seo, E.-J., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41. doi: 10.1016/j.jairtraman.2017.09.014
Sharma, V. M., & Klein, A. (2020). Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying. Journal of Retailing and Consumer Services, 52, 101946. doi: 10.1016/j.jretconser.2019.101946
Tatar, Ş. B., & Eren-Erdoğmuş, İ. (2016). The effect of social media marketing on brand trust and brand loyalty for hotels. Information Technology & Tourism, 16(3), 249-263. doi: 10.1007/s40558-015-0048-6
Voorveld, H. A., Van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: The differentiating role of platform type. Journal of advertising, 47(1), 38-54. doi: 10.1080/00913367.2017.1405754
Wang, X.-W., Cao, Y.-M., & Park, C. (2019). The relationships among community experience, community commitment, brand attitude, and purchase intention in social media. International Journal of Information Management, 49, 475-488. doi: 10.1016/j.ijinfomgt.2019.07.018
Xu, X., & Pratt, S. (2018). Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y. Journal of Travel & Tourism Marketing, 35(7), 958-972. doi: 10.1080/10548408.2018.1468851
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307. doi: 10.1016/j.tele.2017.06.001
Zhu, Y.-Q., & Chang, J.-H. (2016). The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentions. Computers in Human Behavior, 65, 442-447. doi: 10.1016/j.chb.2016.08.048
Al-dweeri, R. M., Ruiz Moreno, A., Montes, F. J. L., Obeidat, Z. M., & Al-dwairi, K. M. (2019). The effect of e-service quality on Jordanian student’s e-loyalty: an empirical study in online retailing. Industrial Management & Data Systems, 119(4), 902-923. doi: 10.1108/imds-12-2017-0598
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. doi: 10.1016/j.ijinfomgt.2018.06.001
Anaya-Sánchez, R., Aguilar-Illescas, R., Molinillo, S., & Martínez-López, F. J. (2020). Trust and loyalty in online brand communities. Spanish Journal of Marketing - ESIC, 24(2), 177-191. doi: 10.1108/sjme-01-2020-0004
Bhaskar, P. P., Kumar, D. P., & Lakshmi, K. R. (2018). The Impact of Customers Trust, Value, Satisfaction and Loyalty towards E-Commerce Websites. Journal of Advanced Research in Dynamical and Control Systems, 10(4), 73 - 77.
Boonlertvanich, K. (2019). Service quality, satisfaction, trust, and loyalty: the moderating role of main-bank and wealth status. International Journal of Bank Marketing, 37(1), 278-302. doi: 10.1108/ijbm-02-2018-0021
Bruhn, M., Coulter, K. S., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation? Management research review, 35(9), 770-790. doi: 10.1108/01409171211255948
Casper Ferm, L.-E., & Thaichon, P. (2021). Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory. Journal of Retailing and Consumer Services, 61, 102584. doi: 10.1016/j.jretconser.2021.102584
Chatterjee, S., Kar, A. K., & Dwivedi, Y. K. (2021). Intention to Use IoT by Aged Indian Consumers. Journal of Computer Information Systems, 62(4), 655-666. doi: 10.1080/08874417.2021.1873080
Chaudhuri, A., & Holbrook, M. B. (2018). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93. doi: 10.1509/jmkg.65.2.81.18255
Chu, S.-C., Deng, T., & Cheng, H. (2020). The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda. International Journal of Contemporary Hospitality Management, 32(11), 3419-3438. doi: 10.1108/ijchm-05-2020-0480
Dwivedi, A., & McDonald, R. E. (2020). Examining the efficacy of brand social media communication: a consumer perspective. Journal of Marketing Theory and Practice, 28(4), 373-386. doi: 10.1080/10696679.2020.1768870
Ebrahim, R. S. (2019). The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty. Journal of Relationship Marketing, 19(4), 287-308. doi: 10.1080/15332667.2019.1705742
Erkan, I., & Evans, C. (2016). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications, 24(6), 617-632. doi: 10.1080/13527266.2016.1184706
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841. doi: 10.1016/j.jbusres.2016.04.181
Hafez, M. (2021). The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust. International Journal of Bank Marketing, 39(7), 1353-1376. doi: 10.1108/ijbm-02-2021-0067
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Washington DC: Sage publications.
Hajli, N., Shanmugam, M., Papagiannidis, S., Zahay, D., & Richard, M.-O. (2017). Branding co-creation with members of online brand communities. Journal of Business Research, 70, 136-144. doi: 10.1016/j.jbusres.2016.08.026
Hanaysha, J. R. (2022). Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2), 100102. doi: 10.1016/j.jjimei.2022.100102
Handarkho, Y. D. (2020). The factors influencing customer loyalty in social commerce platform: variety-seeking and social impact perspective. International Journal of Web Information Systems, 16(4), 369-386. doi: 10.1108/ijwis-04-2020-0021
Haque, U. N., & Mazumder, R. (2020). A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping. International Journal of Online Marketing, 10(2), 1-16. doi: 10.4018/ijom.2020040101
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Hung, B. P., & Khoa, B. T. (2022). Communication Strategies for Interaction in Social Networks: A Multilingual Perspective. In I. Priyadarshini & R. Sharma (Eds.), Artificial Intelligence and Cybersecurity (Vol. 1, pp. 195-208). Boca Raton: CRC Press.
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144. doi: 10.1108/apjml-10-2015-0154
Jiang, Q., Sun, J., Yang, C., & Gu, C. (2021). The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function. Systems, 10(1), 3. doi: 10.3390/systems10010003
Jo, S. A. (2013). Impact of Company's SNS Marketing Activities on Perceived Value and Customer's Loyalty: Focusing on Facebook. (Master's dissertation). Hong-IK University, Seoul.
Kaplan, A., & Haenlein, M. (2020). Rulers of the world, unite! The challenges and opportunities of artificial intelligence. Business Horizons, 63(1), 37-50. doi: 10.1016/j.bushor.2019.09.003
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. doi: 10.1016/j.bushor.2009.09.003
Kar, A. K., & Kushwaha, A. K. (2021). Facilitators and Barriers of Artificial Intelligence Adoption in Business – Insights from Opinions Using Big Data Analytics. Information Systems Frontiers, 1-24. doi: 10.1007/s10796-021-10219-4
Khoa, B. T. (2020). The Impact of the Personal Data Disclosure's Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services. Journal of Promotion Management, 27(4), 585-608. doi: 10.1080/10496491.2020.1838028
Khoa, B. T. (2022). The Positive Electronic Word of Mouth: A Research Based on the Relational Mediator Meta-Analytic Framework in Electronic Marketplace. In P. Nanda, V. K. Verma, S. Srivastava, R. K. Gupta, & A. P. Mazumdar (Eds.), Data Engineering for Smart Systems (pp. 147-157). Singapore: Springer Singapore.
Khoa, B. T., Ly, N. M., Uyen, V. T. T., Oanh, N. T. T., & Long, B. T. (2021). The impact of Social Media Marketing on the Travel Intention of Z Travelers. Paper presented at the 2021 IEEE International IOT, Electronics and Mechatronics Conference (IEMTRONICS), Toronto, ON, Canada. doi: 10.1109/IEMTRONICS52119.2021.9422610
Khoa, B. T., & Nguyen, H. M. (2020). Electronic Loyalty In Social Commerce: Scale Development and Validation. Gadjah Mada International Journal of Business, 22(3), 275-299. doi: 10.22146/gamaijb.50683
Khoa, B. T., & Nguyen, M. H. (2022). The Moderating Role of Anxiety in the Relationship between the Perceived Benefits, Online Trust and Personal Information Disclosure in Online Shopping. International Journal of Business and Society, 23(1), 444-460. doi: 10.33736/ijbs.4624.2022
Khoa, B. T., Nguyen, T. D., & Nguyen, V. T.-T. (2020). Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products. Journal of Distribution Science, 18(2), 198-204. doi: 10.15722/jds.18.2.202002.17
Kim, J. (2017). An influence of mobile marketing features upon consumer attitudes. (Master's dissertation). Hoseo University, South Korea.
Lee, S. K., & Min, S. R. (2021). Effects of Information Quality of Online Travel Agencies on Trust and Continuous Usage Intention: An Application of the SOR Model. The Journal of Asian Finance, Economics and Business, 8(4), 971-982.
Manco-Chavez, J. A., Uribe-Hernandez, Y. C., Buendia-Aparcana, R., Vertiz-Osores, J. J., Isla Alcoser, S. D., & Rengifo-Lozano, R. A. (2020). Integration of ICTS and Digital Skills in Times of the Pandemic COVID-19. International Journal of Higher Education, 9(9), 11-20. doi: 10.5430/ijhe.v9n9p11
McClure, C., & Seock, Y.-K. (2020). The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention. Journal of Retailing and Consumer Services, 53, 101975. doi: 10.1016/j.jretconser.2019.101975
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. Cambridge, Mass. ; London: M.I.T. Press.
Minh Ha, N., & Bui Thanh, K. (2019). Customer Electronic Loyalty towards Online Business: The role of Online Trust, Perceived Mental Benefits and Hedonic Value. Journal of Distribution Science, 17(12), 81-93. doi: 10.15722/jds.17.12.201912.81
Nik Najib, N. M., Kasuma, J., & Bibi, Z. B. H. (2016). Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising. Paper presented at the Proceedings of the 3rd International Conference on Business and Economics, Shah Alam, Malaysia. doi: 10.15405/epsbs.2016.11.02.20
Nobar, H. B. K., Kalejahi, H. K., & Rostamzadeh, R. (2020). Impact of social media marketing activities on brand equity and brand commitment in the leather industry. International Journal of Business Excellence, 20(2), 191-204. doi: 10.1504/IJBEX.2020.105346
Reichheld, F. F., Markey Jr, R. G., & Hopton, C. (2000). The loyalty effect-the relationship between loyalty and profits. European Business Journal, 12(3), 134.
Reichheld, F. F., & Schefter, P. (2000). E-loyalty: your secret weapon on the web. Harvard Business Review, 78(4), 105-113.
Reveilhac, M., & Blanchard, A. (2022). The framing of health technologies on social media by major actors: Prominent health issues and COVID-related public concerns. International Journal of Information Management Data Insights, 2(1), 100068. doi: 10.1016/j.jjimei.2022.100068
Rialti, R., Zollo, L., Pellegrini, M. M., & Ciappei, C. (2017). Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter? Journal of Global Marketing, 30(3), 147-160. doi: 10.1080/08911762.2017.1306899
Salem, M. Z. (2018). Effects of perfume packaging on Basque female consumers purchase decision in Spain. Management Decision, 56(8), 1748-1768. doi: 10.1108/md-04-2017-0363
Sano, K. (2015). An empirical study the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service. Paper presented at the Proceedings International Marketing Trends Conference.
Seo, E.-J., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41. doi: 10.1016/j.jairtraman.2017.09.014
Sharma, V. M., & Klein, A. (2020). Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying. Journal of Retailing and Consumer Services, 52, 101946. doi: 10.1016/j.jretconser.2019.101946
Tatar, Ş. B., & Eren-Erdoğmuş, İ. (2016). The effect of social media marketing on brand trust and brand loyalty for hotels. Information Technology & Tourism, 16(3), 249-263. doi: 10.1007/s40558-015-0048-6
Voorveld, H. A., Van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: The differentiating role of platform type. Journal of advertising, 47(1), 38-54. doi: 10.1080/00913367.2017.1405754
Wang, X.-W., Cao, Y.-M., & Park, C. (2019). The relationships among community experience, community commitment, brand attitude, and purchase intention in social media. International Journal of Information Management, 49, 475-488. doi: 10.1016/j.ijinfomgt.2019.07.018
Xu, X., & Pratt, S. (2018). Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y. Journal of Travel & Tourism Marketing, 35(7), 958-972. doi: 10.1080/10548408.2018.1468851
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307. doi: 10.1016/j.tele.2017.06.001
Zhu, Y.-Q., & Chang, J.-H. (2016). The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentions. Computers in Human Behavior, 65, 442-447. doi: 10.1016/j.chb.2016.08.048