In the past the higher education sector was considered invulnerable to competitive forces. However, in the present era, the sector is compelled to compete in the market and convince potential students to enroll. The intensifying competition within the sector has necessitated the adoption of innovative approaches, which has resulted in changes in the learning process and economic aspects during the COVID-19 pandemic. Unfortunately, some private higher education institutions have experienced a decline in student enrollment. To explore factors influencing the university-specific servitization experience (USSE) and brand resonance, a research study was conducted. 393 students were chosen using a proportional random sampling technique. According to the findings of the study, asset distinctiveness and educational value have a substantial impact on USSE and brand resonance. The findings also revealed that USSE acts as a bridge between asset distinctiveness, brand resonance, and educational value. These results stress the significance of asset specialization and educational value in creating shared experiences between universities and their students, which foster a strong emotional and psychological bond and promote student loyalty towards their institution.

This study aims to investigate the effects of experience and gender of the managers on the relationship between internationalization and business performance of manufacturing firms in Turkey. Based on data collected by the World Bank for 263 manufacturing enterprises in Turkey and by regression estimation, the results show that the relationship between internationalization and firm performance was enhanced when the manager had more years of experience. In contrast, this relationship will be reduced when the business has a female executive manager. The result adds to the empirical evidence and reinforces the theory of internationalization, especially in transition economies. The implications of the research are to help policymakers to promulgate appropriate policies to support and accelerate the internationalization of businesses.

The Covid-19 pandemic has a huge impact on the economy, which causes a substantial decline in the tourism sector. On the other hand, the detrimental impact of proactive measures taken to control the Covid-19 pandemic has had a negative impact on all industries around the world including tourism. Therefore, the purpose of this study is to learn on how trust can have an impact on the intention to revisit during the Covid-19 pandemic. The study uses 125 respondents from domestic tourists who visited Bali during the Covid-19 pandemic and had come to Bali before the Covid-19 pandemic. The study uses PLS as a statistical analysis. Our survey shows that while destination image influences intention, it does not have any meaningful effect on trust. Also, trust influences on intention, and experience influences positively on both trust and intention. In our survey, while social media marketing influences significantly on intention, it has no meaningful effect on trust.