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Growing Science » Authors » Martaleni Martaleni

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia Pages 17-26 Right click to download the paper Download PDF

Authors: Putu Laksmita Dewi Rahmayanti, Ida Bagus Agung Dharmanegara, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja, Komang Agus Satria Pramudana, Gede Bayu Rahanata, I Gusti Ayu Ketut Giantari, Martaleni Martaleni

DOI: 10.5267/j.ijdns.2021.11.001

Keywords: Marketing, Instant Messaging, Millennials Generation, Continuous Usage intention

Abstract:
This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia. The literature’s existing scales were used to operationalize the constructs proposed in this study. The analyses were conducted using partial least squares structural equation modeling (PLS-SEM) to test hypotheses. The results of the study show that there are differences in the results of the influence of perceived risk on continuous usage intention in the Millennial and Zillennial generations. The results of the study found that continuous usage intention received negative direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Millennial. In addition, continuous usage intention received negative and not significant direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Zillennial. The results are useful for instant messaging management into formulating strategies to retain their users in Indonesia. These findings provided theoretical and managerial contributions as well as future research directions.
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Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 1 | Views: 2068 | Reviews: 0

 
2.

Integration of technology acceptance model and theory of reasoned action in pre-dicting e-wallet continuous usage intentions Pages 649-658 Right click to download the paper Download PDF

Authors: Putu Laksmita Dewi Rahmayanti, I Gusti Ngurah Jaya Agung Widagda, Ni Nyoman Kerti Yasa, I Gusti Ayu Ketut Giantari, Martaleni Martaleni, Dwi Putra Buana Sakti, Suwitho Suwitho, Putri Anggreni

DOI: 10.5267/j.ijdns.2021.8.002

Keywords: Continuous Usage Intention, Attitude, Perceived Usefulness, Perceived Ease of Use, E-Wallet

Abstract:
The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.
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Journal: IJDS | Year: 2021 | Volume: 5 | Issue: 4 | Views: 4085 | Reviews: 0

 

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