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11.

A study on the effects of different factors influencing on customer loyalty, profitability and word of mouth advertisement for gaining competitive advantage in tourism industry Pages 1099-1102 Download PDF

Authors: Naser Azad, Maryam Safaei, Mahdieh Shahrabi Farahani

Keywords: Competitive advantage, Customer loyalty, Tourism industry, Word of mouth

Abstract:

This paper presents an empirical investigation to study the effects of various factors influencing on customer loyalty, profitability and word of mouth advertisement for gaining competitive advantage in tourism industry. The study designs a questionnaire in Likert scale and distributes it among a random sample of 500 people who purchased some tours from travel agencies. Using structural equation modeling, the study has determined a positive and meaningful impact of pricing strategy, amenity, tourism services, content of trip, marketing mix elements, brand equity, competitive advantage and being exclusive on gaining competitive advantage. In addition, being exclusive and value creation influence positively on word of mouth advertisement. Finally, value creation influences on profitability, positively.

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12.

The role of brand image congruity in Iranian consumers’ demand for auto parts Pages 1171-1176 Download PDF

Authors: Naser Azad, Maryam Safaei, Mahdieh Shahrabi Farahani

Keywords: Auto part, Brand image, Consumer demand

Abstract:

One of the primary issues in handling demands for auto parts in the world is to build a mutual trust between consumers and vendors. When people trust a brand, they purchase more easily and it is possible to develop market. In Iran, there is a growing interest in demand for auto parts and each year, tens of millions of auto parts are getting sold. This paper presents an empirical investigation to detect the effects of brand image on demand for auto parts. Using a sample of 202 randomly selected people who buy/sell auto parts in city of Tehran, Iran, the study determines three variables including brand strength, brand attributes and consumer trust through the implementation of structural equation modeling.

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13.

Investigating the role of commercialization on purchase intention Pages 1215-1218 Download PDF

Authors: Naser Azad, Maryam Safaee, Mahdieh Shahrabi Farahani

Keywords: Commercialization, Factor analysis, Purchase intention

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14.

A survey on the effects of knowledge management on organizational learning: A case study of technical and vocational training organization Pages 725-728 Download PDF

Authors: Naser Azad, Esmaeil Mehrabi Majolan, Vahid Peej

DOI: 10.5267/j.msl.2014.2.018

Keywords: Focus strategy, Knowledge management, Organizational learning, Relationship-oriented marketing

Abstract:

This paper presents an empirical investigation to study the effects of knowledge management on organizational learning. The study is held in headquarter of technical and vocational training organization in city of Tehran, Iran. The proposed study measures the effects of concept of management, management, knowledge tools, measurement, change management and knowledge content on organizational learning. The study designs a questionnaire in Likert scale and selects a sample of 313 people randomly from 1680 people who work for this organization in city of Tehran, Iran. Using structural equation modeling, the study has detected a positive and meaningful relationship with knowledge management on organizational learning. In our survey, knowledge content is the most important factor followed by change management.

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15.

An empirical investigation on factors influencing export of herbal supplements Pages 347-352 Download PDF

Authors: Nazanin Hajmirzahosseini Yazdi, Abdollah Naami, Naser Azad

Keywords: Export, Factor analysis, Herbal supplements

Abstract:

During the past few years, there have been growing interests in business development of herbal supplements in many developing countries especially in Iran. Herbal supplements are used to cure many deceases such as medicating anxiety, acne, weight loss, depression, etc. In this paper, we present an empirical investigation to detect important factors influencing exporting herbal supplements. The proposed study designs a questionnaire consists of 31 questions, distributes it among 210 experts who are professional in the area of production and distribution of herbal supplements and using factor analysis, the study detects eight factors including supportive laws and regulations, organizational atmosphere, marketing structure, knowledge oriented, feasibility study, research and development, competitive strategy and partnership strategies.

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16.

Investigating important factors influencing electronic banking for export development Pages 123-126 Download PDF

Authors: Vahid Abbas Zadeh, Gholamreza Heydari Kord Zangeneh, Naser Azad

DOI: 10.5267/j.msl.2013.11.025

Keywords: Electronic banking, Export development, Factor analysis

Abstract:

Export is one of the most important indicators of a growing economy and it is the primary source of reaching sustainable growth on the market. This paper presents an empirical study to determine important factors influencing electronic banking in export development of Iranian organizations. The proposed study designs a questionnaire and distributes it among some regular customers who do internet banking with Parsian bank in city of Tehran, Iran. Cronbach alpha is calculated as 0.82, which is well above the minimum desirable limit of 0.70. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.71 and 1955 with Sig. = 0.000, respectively. Using principal component analysis, the study has detected six factors including customer’s information, building trust, secure internet access, having good internet infrastructure and internet users.

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17.

The role of personal and social characteristics on acceptance of new telephone banking services Pages 2737-2742 Download PDF

Authors: Elham Agha Alikhani, Naser Azad, Seyed Shahab Mousavi, Seyed Mohsen Mahmoudzadeh

Keywords: Personal characteristics, Social characteristics, Telephone banking

Abstract:

For over two decades, telephone banking has steadily become a useful feature and all banks have tried to provide this feature as part of their services. In this paper, we present an empirical investigation to study the role of personal and social characteristics on acceptance of new telephone banking services. The proposed study designs two questionnaires and distributes them among 384 randomly selected people who use telephone banking in city of Tehran, Iran. Using structural equation modeling, the study examines various hypotheses and the results of our survey indicate that there were some positive and meaningful relationships between perception usefulness and users’ attitude, perception and ease of use, perception and intention to use as well as perception and intention to use. In addition, the study has detected a negative and meaningful relationship between personal risk and intention to use and perception of personal time and intention to use among mobile users.

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18.

How e-business influences on time customer delivery: An empirical investigation on insurance industry Pages 2847-2852 Download PDF

Authors: Naser Azad, Sheima Tahmasebi Tehrani, Somayeh Hozouri

Keywords: Business activity, E-business, Principles of business activity

Abstract:

During the past few years, e-business has revolutionized insurance industry and it has become as one of the most important techniques to reach global market. This paper presents an empirical investigation to find important factors influencing on time delivery to customers. The proposed study of this paper designs a questionnaire consists of 28 items in Likert scale, which was reduced to 24 and using principle component analysis, the study finds different important factors. Cronbach alpha is calculated as 0.94. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.882 and 2462, respectively. The study determines four important factors including dynamic organization, environment opportunities, flexible structure and customer relationship management.

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19.

Investigating the effect of different green marketing on brand loyalty Pages 2587-2592 Download PDF

Authors: Naser Azad, Seyed Mohsen Mahmoudzadeh, Seyed Shahab Mousavi, Elham Agha Alikhani, Saba Kamali

DOI: 10.5267/j.msl.2013.09.013

Keywords: Green distribution, Green marketing, Green pricing, Green promotion

Abstract:

Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only green products and services. In this paper, we present an empirical investigation to find the effect of different green strategies on brand loyalty. The proposed study designs a questionnaire and distributes it among 384 randomly selected people who purchase various brands in city of Tehran, Iran. The gathered data are analyzed using structural equation modeling and the results indicate that different green marketing strategies including green pricing, green promotion, green distribution positively influence brand loyalty.

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20.

An exploration study to find important factors influencing on authenticity of brand Pages 2655-2660 Download PDF

Authors: Naser Azad, Elham Eghbali, Mehrnaz Moshkelati, Hamid Bagheri, Hamed Asgari

DOI: 10.5267/j.msl.2013.08.038

Keywords: Authenticity of brand, Brand identification, Factor analysis

Abstract:

Building an appropriate brand always makes it possible to reach better market share in competitive market. This paper presents a study to find important factors influencing the authenticity of brand. The proposed study designs a questionnaire in Likert scale consists of 21 questions, distributes it among 400 people who purchase regularly from chain stores in city of Tehran, Iran and collects 388 filled ones. Cronbach alpha is calculated as 0.712. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.748 and 1718.212, respectively. Based on the results of our survey, we have derived five factors including brand identification, brand registration, brand position, perception image from the brand and trust to brand.

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