How to cite this paper
& . (2014). Investigating the role of commercialization on purchase intention.Management Science Letters , 4(6), 1215-1218.
Refrences
Ardichvili, A., Cardozo, R., & Ray, S. (2003). A theory of entrepreneurial opportunity identification and development. Journal of Business Venturing, 18(1), 105-123.
Bagchi-Sen, S. (2007). Strategic considerations for innovation and commercialization in the US biotechnology sector. European Planning Studies,15(6), 753-766.
Bandarian, R. (2007). Evaluation of commercial potential of a new technology at the early stage of development with fuzzy logic. Journal of Technology Management & Innovation, 2(4), 73-85.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Boehm, D. N., & Hogan, T. (2013). Science-to-Business collaborations: A science-to-business marketing perspective on scientific knowledge commercialization. Industrial Marketing Management, 42(4), 564-579.
Boulay, D. A., Worley, C. T., & Barnes, M. (2008). Engagement through information: supporting technology commercialization. Journal of Agricultural & Food Information, 9(4), 310-316.
Dubin, R. (1978). Theory building (pp. 97-104). New York: Free Press.
Schmidt-Mohr, U., & Villas-Boas, J. M. (2008). Competitive product lines with quality constraints. Quantitative Marketing and Economics, 6(1), 1-16.
Bagchi-Sen, S. (2007). Strategic considerations for innovation and commercialization in the US biotechnology sector. European Planning Studies,15(6), 753-766.
Bandarian, R. (2007). Evaluation of commercial potential of a new technology at the early stage of development with fuzzy logic. Journal of Technology Management & Innovation, 2(4), 73-85.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Boehm, D. N., & Hogan, T. (2013). Science-to-Business collaborations: A science-to-business marketing perspective on scientific knowledge commercialization. Industrial Marketing Management, 42(4), 564-579.
Boulay, D. A., Worley, C. T., & Barnes, M. (2008). Engagement through information: supporting technology commercialization. Journal of Agricultural & Food Information, 9(4), 310-316.
Dubin, R. (1978). Theory building (pp. 97-104). New York: Free Press.
Schmidt-Mohr, U., & Villas-Boas, J. M. (2008). Competitive product lines with quality constraints. Quantitative Marketing and Economics, 6(1), 1-16.