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How to cite this paper
APA: Savitri, C., Hurriyati, R., Wibowo, L & Hendrayati, H. (2022). The role of social media marketing and brand image on smartphone purchase intention. International Journal of Data and Network Science, 6(1), 185-192.
Chicago/Turabian: Savitri, C., Hurriyati, R., Wibowo, L & Hendrayati, H. 2022. "The role of social media marketing and brand image on smartphone purchase intention." International Journal of Data and Network Science 6, no. 1 (2022): 185-192.
AMA: Savitri, C., Hurriyati, R., Wibowo, L & Hendrayati, H. The role of social media marketing and brand image on smartphone purchase intention. International Journal of Data and Network Science. 2022;6(1):185-192.
References
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Ashari Nurrokhmana, B., & Setyawan, A. A. (2018). Analisis Pengaruh Social Media Marketing, Brand Image, dan Brand Love Terhadap Word of Mouth Fashion Sportswear (Doctoral dissertation, Universitas Muhammadiyah Surakarta).
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase in-tention. Journal of Business Research, 122, 608-620.
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image on brand equi-ty. Journal of Marketing Theory and Practice, 9(3), 61-75.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review.
Nadaraja, R., & Yazdanifard, R. (2013). Social media marketing: advantages and disadvantages. Center of Southern New Hempshire University, 1-10.
Haudi, Rahadjeng, E.R., Santamoko, R., Putra, R.S., Purwoko, D., Nurjannah, D., Koho, I.R., Wijoyo, H., Siagian, A.O., Cahyono, Y., & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 1-8.
Kazmi, A., & Mehmood, Q. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 6(7), 499-508.
Latan, H., Noonan, R., & Matthews, L. (2017). Partial least squares path modeling. Partial least squares path modeling: basic concepts, methodological issues and applications. https://doi. org/10.1007/978-3-319-64069-3 DOI: https://doi. org/10.1007/978-3-319-64069, 3.
Nagoya, R., Bernarto, I., Antonio, F., Pramono, R., Wanasida, A. S., & Purwanto, A. (2021). EXPLORING INTENTION TO ENROLL UNIVERSITY USING AN EXTENDED STIMULUS-ORGANISM-RESPONSE MODEL. Academy of Strategic Management Journal, 20, 1-12.
Park, J., & Oh, I. K. (2012). A case study of social media marketing by travel agency: The salience of social media mar-keting in the tourism industry. International Journal of Tourism Sciences, 12(1), 93-106.
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., & Purwanto, A. (2021). Determinants of the small and medium en-terprises progress: A case study of SME entrepreneurs in Manado. Indonesia. The Journal of Asian Finance, Econom-ics, and Business, 8(1), 881-889.
Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., & Tarigan, S. (2021). The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop. International Journal of Data and Network Science, 5(4), 593-600.
Purba, J., Samuel, S., & Budiono, S. (2021). Collaboration of digital payment usage decision in COVID-19 pandemic situ-ation: Evidence from Indonesia. International Journal of Data and Network Science, 5(4), 557-568.
Purwanto, A., Asbari, M., & Santoso, T. (2021). Education Management Research Data Analysis: Comparison of Results between Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS For Small Samples. Nidhomul Haq: Jurnal Ma-najemen Pendidikan Islam, 6(2), 382-399. https://doi.org/10.31538/ndh.v6i2.1575
Wijayaa, O., Sulistiyanib, S., Pudjowatic, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Purwanto, A., Asbari, M., Santoso, T. I., Paramarta, V., & Sunarsi, D. (2020). Social and Management Research Quantita-tive Analysis for Medium Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik, 10(2), 518-532.
Purwanto, A., Asbari, M., Santoso, T. I., & Haque, M. G. (2019). Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik, 9(2), 355-372.
Oktavianto, Y. (2013). Pengaruh Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada Usaha Mie Ayam Pak Agus di Kota Batu. Manajemen Bisnis, 3(1).
Rudyanto, R., Soemarni, L., Pramono, R., & Purwanto, A. (2020). The influence of antecedents of supply chain integration on company performance. Uncertain Supply Chain Management, 8(4), 865-874
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Susilo, R., Bernarto, I., & Purwanto, A. (2020). Effect of trust, value and atmosphere towards patient satisfaction (case study on preama clay of wae laku, indonesia). International Journal of Advanced Science and Technology, 29(3), 6716-6723.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current opinión in Psycholo-gy, 10, 17-21.
WANASIDA, A. S., BERNARTO, I., SUDIBJO, N., & PURWANTO, A. (2021). The Role of Business Capabilities in Sup-porting Organization Agility and Performance During the COVID-19 Pandemic: An Empirical Study in Indonesia. The Journal of Asian Finance, Economics and Business, 8(5), 897–911. https://doi.org/10.13106/JAFEB.2021.VOL8.NO5.0897
Yuliantoro, N., Goeltom, V., Juliana, I. B., Pramono, R., & Purwanto, A. (2019). Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-11.
Ahmed, M. A., & Zahid, Z. (2014). Role of social media marketing to enhance CRM and brand equity in terms of pur-chase intention. Asian Journal of Management Research, 4(3), 533-549.
Andika, R., Kao, C. T., Williams, C., Lee, Y. J., Al-Battah, H., & Alweis, R. (2021). YouTube as a source of information on the COVID-19 pandemic. Journal of Community Hospital Internal Medicine Perspectives, 11(1), 39-41.
Ashari Nurrokhmana, B., & Setyawan, A. A. (2018). Analisis Pengaruh Social Media Marketing, Brand Image, dan Brand Love Terhadap Word of Mouth Fashion Sportswear (Doctoral dissertation, Universitas Muhammadiyah Surakarta).
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase in-tention. Journal of Business Research, 122, 608-620.
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image on brand equi-ty. Journal of Marketing Theory and Practice, 9(3), 61-75.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review.
Nadaraja, R., & Yazdanifard, R. (2013). Social media marketing: advantages and disadvantages. Center of Southern New Hempshire University, 1-10.
Haudi, Rahadjeng, E.R., Santamoko, R., Putra, R.S., Purwoko, D., Nurjannah, D., Koho, I.R., Wijoyo, H., Siagian, A.O., Cahyono, Y., & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 1-8.
Kazmi, A., & Mehmood, Q. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 6(7), 499-508.
Latan, H., Noonan, R., & Matthews, L. (2017). Partial least squares path modeling. Partial least squares path modeling: basic concepts, methodological issues and applications. https://doi. org/10.1007/978-3-319-64069-3 DOI: https://doi. org/10.1007/978-3-319-64069, 3.
Nagoya, R., Bernarto, I., Antonio, F., Pramono, R., Wanasida, A. S., & Purwanto, A. (2021). EXPLORING INTENTION TO ENROLL UNIVERSITY USING AN EXTENDED STIMULUS-ORGANISM-RESPONSE MODEL. Academy of Strategic Management Journal, 20, 1-12.
Park, J., & Oh, I. K. (2012). A case study of social media marketing by travel agency: The salience of social media mar-keting in the tourism industry. International Journal of Tourism Sciences, 12(1), 93-106.
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., & Purwanto, A. (2021). Determinants of the small and medium en-terprises progress: A case study of SME entrepreneurs in Manado. Indonesia. The Journal of Asian Finance, Econom-ics, and Business, 8(1), 881-889.
Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., & Tarigan, S. (2021). The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop. International Journal of Data and Network Science, 5(4), 593-600.
Purba, J., Samuel, S., & Budiono, S. (2021). Collaboration of digital payment usage decision in COVID-19 pandemic situ-ation: Evidence from Indonesia. International Journal of Data and Network Science, 5(4), 557-568.
Purwanto, A., Asbari, M., & Santoso, T. (2021). Education Management Research Data Analysis: Comparison of Results between Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS For Small Samples. Nidhomul Haq: Jurnal Ma-najemen Pendidikan Islam, 6(2), 382-399. https://doi.org/10.31538/ndh.v6i2.1575
Wijayaa, O., Sulistiyanib, S., Pudjowatic, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Purwanto, A., Asbari, M., Santoso, T. I., Paramarta, V., & Sunarsi, D. (2020). Social and Management Research Quantita-tive Analysis for Medium Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik, 10(2), 518-532.
Purwanto, A., Asbari, M., Santoso, T. I., & Haque, M. G. (2019). Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik, 9(2), 355-372.
Oktavianto, Y. (2013). Pengaruh Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada Usaha Mie Ayam Pak Agus di Kota Batu. Manajemen Bisnis, 3(1).
Rudyanto, R., Soemarni, L., Pramono, R., & Purwanto, A. (2020). The influence of antecedents of supply chain integration on company performance. Uncertain Supply Chain Management, 8(4), 865-874
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Susilo, R., Bernarto, I., & Purwanto, A. (2020). Effect of trust, value and atmosphere towards patient satisfaction (case study on preama clay of wae laku, indonesia). International Journal of Advanced Science and Technology, 29(3), 6716-6723.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current opinión in Psycholo-gy, 10, 17-21.
WANASIDA, A. S., BERNARTO, I., SUDIBJO, N., & PURWANTO, A. (2021). The Role of Business Capabilities in Sup-porting Organization Agility and Performance During the COVID-19 Pandemic: An Empirical Study in Indonesia. The Journal of Asian Finance, Economics and Business, 8(5), 897–911. https://doi.org/10.13106/JAFEB.2021.VOL8.NO5.0897
Yuliantoro, N., Goeltom, V., Juliana, I. B., Pramono, R., & Purwanto, A. (2019). Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-11.