The purpose of this research was to determine how cultural aspects or beliefs of agricultural producers such as collectivism, trust, formality in land titling and productive planning influence the associative work of agricultural productive chains. Considering that for many years productive chains have been promoted as a development alternative for small agricultural producers in the Mantaro Valley, they have received training services, technical assistance, market articulation, etc., but very few remain today. The applied and descriptive research was carried out from July 2016 to May 2017 with the participation of 383 agricultural producers from four provinces of the Mantaro Valley, Junín, Peru. The results obtained show that the factors of trust and productive planning directly influence the associative work, while the aspects of collectivism and formality do not influence.

The research aims to test the impact of corporate social responsibility toward employees on employee motivation in Vietnamese businesses. Based on 804 samples, results show that, be-sides the factors of opportunistic behavior, all factors of trust and social responsibility had positive impacts on employee motivation. In particular, the trust has the largest level of influence. The study also pointed out the opposite effect of the trust and social responsibility factors of enterprises toward employees on opportunistic behavior in enterprises. The authors propose a number of recommendations to increase employee motivation in businesses in emerging economies, including Vietnam.

The article substantiates the essence of the concept of “social capital” as a resource in terms of formed, permanent, established types of highly effective socio-economic interactions. In addition, the main directions of its manifestation and its structural elements are defined. It is stated that for quantitative measurement of social capital at the enterprise level, it is necessary to establish its precise framework, to determine its structure and key features. As an object of accounting, social capital should be regarded as an intangible asset. The expediency of using the Value explorer method for social capital estimation, which requires some necessary steps, has been substantiated as follows: the use of clearly established algorithm of actions in the implementation of rational selection for a new product; the use of internal and external innovations in the process of generating new ideas and production of innovations within the framework of the product realization strategy; identify areas of key competitive advantages related to social capital; determining the role of the sphere of competitive advantages in production and sales of products; gross profit distribution by key competitive advantages; calculation of the potential of the competitive advantages sphere; assessment of the durability and sustainability of the competitive advantages of the enterprise and calculation of the present value of all elements of social capital of the enterprise. Five main levels of social intangibles are identified and grounded. The study allows to form an appropriate matrix to analyze the effectiveness of their use in the enterprise.

Research on marketing performance has been discussed by several previous researchers on institutions and industries. One of them is in the field of education. The purpose of this study is to analyze the effect of brand image toward marketing performance, brand image on trust and brand image toward marketing performance mediated by trust. In previous studies there have been many studies that measure marketing performance from internal or management perspective. On the other hand, this research discusses marketing performance that can be measured through the perspective of the student as consumer. This research studies the marketing performance of private higher education in the perspective of students in the Indonesian context. This research was conducted in DKI Jakarta. In this study it was found that there was not a significant influence on brand image toward marketing performance; brand image has a significant influence on trust and also trust towards marketing performance; but brand image has a significant influence toward marketing performance mediated by trust.

Word of mouth (WOM) advertisement plays an essential role for business development. WOM helps consum-ers become familiar with new products and services, the quality of services and promotes different choices with possibly better features. This paper examines the effect of word of mouth advertisement in medical treatments in Batavia hospital in west Jakarta, Indonesia. The study examines the effects of WOM on patient’s fulfillment, satisfaction and re-admission in this hospital. The study designs a questionnaire and distrib-utes it among some patients who are waiting to receive medical care at this hospital. The survey only concentrates on patience who used the medical treatment for at least two times. Structural equation modeling is used to examine the hypotheses of this survey. The results indicate that WOM could increase the patience’s awareness and positively influence on patience’s choice for getting more treatment.

The study aims to test the impact of risk on supply chain cooperation in the agriculture sector in Vietnam. The research paper used the quantitative research method through analysing structural equation modelling (SEM), with a dataset of 518 observations. The survey subject is the experienced and knowledgeable manager in supply chain management in the agricultural sector. The result found that risk has impacted not only directly and negatively on the supply chain cooperation but also indirectly through intermediary factors, namely commitment and the participant's opportunistic behaviour. In addition, the study has also proved that in some cases, the participant's dependency mentality in work and opportunistic behaviour lead to the opposite impact of commitment on trust and level of supply chain cooperation in agriculture. Based on this result, the study also makes recommendations to enhance the effectiveness of the supply chain cooperation in the agricultural sector in Vietnam. The findings contributed to both theory and practice. It pointed out the impact of risk on the supply chain cooperation in the agricultural sector, as well as the mediating role of commitment and opportunistic behaviour in this relationship.

The purpose of this paper is to identify the relationship between the determinants of internationalisation and innovation on balanced scorecard (BSC) among Malaysian small and medium enterprises (SMEs). Internationalisation covers the dimensions of knowledge, trust, commitment and opportunity development, which can benefit the firm performance in Malaysia by increasing the involvement of SMEs in international business activities. A sample of 202 firms was considered for this study and Structural Equation Modelling (SEM) was used. The dimensions of knowledge, trust, commitment and opportunity development were observed to examine the proposed hypotheses. The results indicate that internationalisation as a whole; such as knowledge, trust, commitment and opportunity development played an important role in innovation and balanced scorecard among Ma-laysian SMEs. However, this also can solve the existing myth of a role in the internationalisation on innovation towards a balanced scorecard of SMEs in Malaysia because family businesses are a critical pillar of many Malaysian enterprises. Therefore, this research conveys an understanding to the owners and managers to quickly achieve innovation and balanced scorecard results. Finally, this study brings some conclusions to the policy makers and regulators as well.

The aim of this research is to investigate the effects of different factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). A questionnaire was designed and sent directly to the respondents through the Internet. After 5 months period of collecting the necessary data, 423 valid replies were collected and analyzed. The data were analyzed in accordance with exploratory factor analysis (EFA) and multiple regression techniques. The results show that perceived usefulness, perceived ease of use, attitude, subjective norm and trust had positive effects on consumers’ online shopping intention.

Students’ loyalty enhances sustainability and survival rate of higher education institutions. Successful university managers and higher education thrive to improve service quality and to build loyalty among local and international students to sustain under the globalization. The aim of this research was to investigate the mediation effect of some key long-term relationship antecedent variables such as trust, satisfaction, and commitment between the perceived service quality and student loyalty latent variables. The relationship between the constructs in the instrument was tested through Partial Least squares (PLS) structural equations methodology using SmartPLS 3 program. The results of this research show that perceived service quality impacts loyalty specifically through commitment. Students’ loyalty is significantly influenced by commitment. However, student satisfaction has no significant direct effects on loyalty. Student trust has a negative effect on student loyalty so the results indicate that commitment fully mediates the effects of perceived service quality on student loyalty. Hence, university managers revitalize and sustain students’ loyalty if along with high quality services they also stimulate bonds and students identification with the university by reinforcing emotional force such as commitment.

This study investigates the relationships between Supply Chain Collaboration, Risk Management Strategies, Supplier Development, Trust, and Supply Chain Resilience in the Jordanian retail sector. This research aims to analyze the direct impacts of these Supply chain management practices on resilience, as well as mediating effect Trust in between this relation. The study used quantitative data to collect the data from 291 managers and executives in the Jordanian retail sector. The findings suggest that Supply Chain Collaboration and Risk Management Strategies have positive significant effects on Supply Chain Resilience, while Supplier Development has no direct significant effect. The results show that each of the supply chain management practices has significant positive effects on Trust and, therefore, significantly contribute to increasing Supply Chain Resilience. In addition, Trust is identified to play a mediating role in the relationships between trust on both SCMPs and resilience. This paper extends the existing literature on supply chain resilience and provides empirical insights into significant factors that shape in enhancing resilience within the retail trade industry, notably focusing on Jordan. The implications for managers, practitioners and society suggest that collaborative relationships, effective risk management strategies as well trust building initiatives are vital to increase resilience among supply chains. This research is unique as it thoroughly investigates the collaboration between SCM practices, relational variables and resilience in an understudied context providing a new understanding of the interplay of different antecedents at play on resilient supply chains creation.