The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in analyzing the students of 10 universities in Ho Chi Minh City, Vietnam. We collected a sample size of 340 people to conduct a path analysis using a Partial Least Square Structural Equation Modeling (PLS-SEM) approach. The results proved a significant relationship between brand awareness and brand loyalty and brand equity. We also verified the relationships between brand communication, brand trust, and brand image. These findings provide an example of one such implication, such as what universities should emphasize in their marketing efforts.

This study aims to examine the effects of higher education on self-efficacy, perceived behavioral control and entrepreneurial intention among Vietnamese students. By collecting data from 553 Vietnamese students at universities and colleges in Vietnam, authors employed the quantitative approach such as certain descriptive statistics, explorative factor analysis, correlation coefficient analysis, ANOVA test and multiple linear regression to analyze the relationship between higher education, self-efficacy, perceived behavioral control and entrepreneurial intention. In addition, Chi-square and Cramer’s V tests are implemented to indicate the difference of higher education on entrepreneurial intention. The research results show that there is a positive relationship between higher education and entrepreneurial intention, while self-efficacy and perceived behavioral control also had positive effects on entrepreneurial intention. Moreover, Chi-Square and Cramer’s V test report that there was a strong evidence of higher education in entrepreneurial intention but there were no differences in self-efficacy and entrepreneurial intention.

The objective of this work was to study the influence of Managerial Empowerment on the enforcement of problem solving and decision-making skills. To test a pertinent set of proposed hypotheses, empirical data were collected from 82 individuals among the administrative employees at Abu Dhabi University via a questionnaire survey. The results assure that the level of administrative empowerment implementation at Abu Dhabi University was average while the elements and dimensions of problem solving and decision-making skills studied were relatively high. At the same time, there was globally a moderate impact of the dimensions of administrative empowerment on enhancing problem solving and decision-making skills among employees of Abu Dhabi University. Taking these results into consideration can be crucial to better understanding the use of empowerment strategy to enhance employees’ managerial skills.

This paper reports the findings of a study examining the relationship between transformational leadership, work engagement and workplace spirituality of academic employees in four PHEIs in Malaysia. The perceptions of academic employees regarding the transformational leadership style, work engagement and workplace spirituality were assessed in an empirical study on a sample of 369 full-time academic employees working in higher education institutions in Malaysia. The study found a satisfactorily good level of influence between transformational leadership and workplace spirituality and work engagement. The paper also provides insights into enhancing employees work engagement via transformational leaders through their abilities to create work-place spirituality. The findings also provide evidence that transformational leaders play a crucial role in shaping workplace spirituality and employee’s level of work engagement in an emerging country work setting.

This study aims to examine the role of strategic agility to achieve competitiveness by analyzing the mediating effect of knowledge management construct in Jordanian’s public higher education institutions. The study reviewed the existing literature addressing the knowledge management and strategic features of the organizations. The resource‐based view theory is the lens of linking the knowledge management with strategic outcomes of the organizations. The hypothesized theoretical model was tested using a quantitative research method through questionnaire. A PLS-SEM approach was utilized to conduct the key analytical procedure and test the proposed research hypotheses. The results found a significant and positive effect of both strategic agility and knowledge management on achieving competitiveness. On the contrary, knowledge management showed no effect on competitiveness. But it had a mediation effect of the strategic agility on achieving competitiveness. Future research suggestions provided resulting from the research implications to provide different research methods and models.

The research aimed to analyze the influence of the Technology Acceptance Model (TAM) on the learning effectiveness of higher education students in Tarma during the year 2025. It was conducted using a quantitative approach, explanatory level, non-experimental design, and cross-sectional study. The sample consisted of 253 students selected through stratified sampling. Data collection was carried out using Likert-type questionnaires, and the analysis was performed using SmartPLS 4.0 with structural equation modeling (SEM) and bootstrapping with 5,000 subsamples. The results of the confirmatory factor analysis showed adequate levels of reliability and validity for the instrument, registering Cronbach's alpha and composite reliability coefficients greater than 0.90 and AVE values greater than 0.50. The structural model confirmed that perceived usefulness significantly influences learning effectiveness (β = 0.65; p ≤ 0.001), followed by intention to use (β = 0.58; p ≤ 0.001) and ease of use (β = 0.42; p ≤ 0.010). The model achieved an explanatory power of R² = 0.74. It is concluded that technological acceptance is a determining factor in improving educational outcomes through mobile applications.

University educational system plays an important role for the development of any country. Most industries normally rely on highly educated people with different skills and the universities are also responsible for training leading edge technology skills. During the past few years, there have been tremendous efforts to empower Vietnamese universities and to put more efforts to increase their ranking internationally. The purpose of this study is to determine the appropriate leadership style on higher education institutions and the role of the leader in promoting academic research at Vietnamese universities. Excellent and effective leadership is needed to develop employees as a sustainable competitive advantage. The leaders of organizations normally have difficulty in speeding up the performance of their followers. Individual performance is studied and evaluated in both scholarly and practical literature. Employee engagement is not only a moderator concept established in organizational theory, but it also offers a variety of views and theories. This paper designs a questionnaire and distributes it among 232 students to measure the effect of transformational leadership in higher educational organizations. Regression analysis is used to measure the effects of different components of transformational leadership on the performance of organizations. The survey results indicate that the Transformational leadership could actually be effective when they are allowed autonomy in organizations, especially on the budget. In summary, the results of the investigation clarify the role and importance of transformational leadership in organizations.

Students’ evaluation of quality in higher education is becoming increasingly important and widely accepted. Various researchers have reported that “high quality” education creates sustainability among students to accomplish their goals over a period of time. The intention of the present study was to explore students’ perceptions of quality in higher education in terms of curriculum content, learning and teaching experiences, institutional resources and outcome and assessment. A total of 91 students were randomly selected from the business and engineering colleges within Prince Sattam bin Abdulaziz University. The data were analyzed using descriptive and inferential statistics to obtain accurate results pertaining to the motif of the research. The findings revealed that total institutional factors emerged as one of the most prominent predictors of the outcome and assessment within the two different aforementioned disciplines. This paper concludes with suggestions for further investigation.

The rapid progress of TICs has generated different ways to modify and transfer information, which implies the generation of new forms of knowledge. The objective of this study is to establish the relationship between digital competencies and university teaching performance in public higher education in Huancayo. The study is of a basic type with a quantitative approach and correlational level, developed with the partition as a sample of 272 teachers and 387 students who develop teaching-learning activities at the UNCP. The data were analyzed and modeled through structural equations based on PLS. The research arrived at the following results: a value of 0.890 in Spearman's Rho correlation coefficient and a significance level of .000, which shows that there is a high positive relationship between the study variables; likewise, the hypothesis is accepted. general which considers that there is a significant relationship between digital competencies and teaching performance in the classroom.

Mobile Applications offer a new style to service sectors, for instance, in higher education, mobile applications are utilized to provide access to academic resources and academic services. Despite the wealth of mobile applications, they encounter various challenges that have attracted the interest of academia and software developers. The usability issues of mobile applications may cause performance degradation, resulting in the company's loss in terms of cost. This study aims to investigate the usability of the Prince Sattam bin Abdulaziz University (PSAU) mobile application by adopting data mining as a descriptive and predictive process. The first step was gathering data of the usability of the PSAU mobile application using the system usability scale. Afterwards, data was preprocessed into a suitable format to apply data mining methods. Specifically, the explanatory model has been employed to describe and investigate insights related to the usability factors and features of the PSAU mobile application. Furthermore, this study adopted the Four Clustering methods to segment the usability levels of the PSAU mobile application into homogenous groups based on user behavior. Additionally, the predictive model was used to build models for predicting the usability level and Grade and five classification algorithms were employed to predict the usability level and Grade. Most algorithms have given positive results in all performance indicators, where the accuracy rate achieved is 98% to 95% for most methods. The results revealed that the PSAU mobile application has an acceptable usability level, and the data mining methods helped to discover hidden patterns. Furthermore, the findings will help the developers and policymakers understand users' and stakeholders' behavior to find the most common usability problems for each group, and customize the PSAU mobile application.