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Growing Science » Authors » Muhammad Adam

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Zeplin Jiwa Husada Tarigan(60)
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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

How do service quality and police performance build trust to improve public satisfaction? Pages 651-662 Right click to download the paper Download PDF

Authors: Marzuki Marzuki, Mukhlis Yunus, Muhammad Adam, Mahdani Ibrahim

DOI: 10.5267/j.uscm.2024.11.001

Keywords: Service quality, Police performance, Public satisfaction, Trust

Abstract:
This study aims to explore how service quality and police performance contribute to building public trust and enhancing overall satisfaction. In an era where public perception of law enforcement is critically important, understanding the key factors that influence trust in the police is essential. The research involved 306 police officers actively serving in the field, with data collected through a questionnaire distributed via Google Forms. The primary data were analyzed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The analysis results indicate that the service quality of police officers does not directly enhance public satisfaction, as police performance is not adequately supported by service quality. However, police performance significantly contributes to public satisfaction, as this effect is strengthened by trust as a moderating factor. Additionally, police performance does not act as a mediating factor in the relationship between service quality and public satisfaction.

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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 4 | Views: 566 | Reviews: 0

 
2.

How customer relationship management and social media business profiles drive customer retention of MSMEs Pages 2441-2454 Right click to download the paper Download PDF

Authors: Muhammad Adam, M. Ridha Siregar, Nabilah Nabilah, Teuku Meldi Kesuma, Mahdani Ibrahim

DOI: 10.5267/j.uscm.2024.5.024

Keywords: Customer relationship management, Customer retention, MSME, Social media, marketing, Social media business profile

Abstract:
This study examines the impact of customer relationship management (CRM) practices and social media marketing (SMM) activities on customer retention among MSMEs in Aceh. It considers the dual role of social media in relationship management (CRM) and business engagement (SMM). Recognizing the widespread use of social media, the study explores different stages of its adoption and utilization in business. A formalized social media business profile is used as the moderating variable, defined by a firm's formal allocation of responsibility, outsourcing, funding, governance of social media, and broader changes to structure, processes, leadership, training, and culture. Data was collected from 565 MSMEs using questionnaires and analyzed with partial least squares structural equation modeling (PLS-SEM) and multi-group analysis. The results demonstrated a high predictive power of the model on customer retention. Within CRM, the findings indicated a significant difference in the effect of key customer focus on customer retention, with higher effects observed in MSMEs that do not formalize their social media business profiles. Additionally, technology-based CRM showed significantly higher effects on customer retention for those who formalize their social media profiles. Within SMM, the study revealed significant differences in the effects of customization and trendiness on customer retention, both of which were more pronounced in MSMEs without formalized social media profiles. Furthermore, word-of-mouth had a significantly higher impact on customer retention for MSMEs with formalized social media profiles. This research contributes theoretically by developing an integrated framework that identifies how key customer focus, CRM organization, knowledge management, technology-based CRM, customization, entertainment, interaction, trendiness, and word-of-mouth influence customer retention. It also explores the moderating effects of formalized social media business profiles on CRM practices and SMM activities within MSMEs.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 4 | Views: 2232 | Reviews: 0

 
3.

The effect of supply chain integration capability and green supply chain management (GCSM) on manufacturing industry operational performance Pages 933-940 Right click to download the paper Download PDF

Authors: Sofyan Idris, Said Musnadi, Muslim A Djalil, Mirza Tabrani, Mukhlis Yunus, Muhammad Adam, Mahdani Ibrahim

DOI: 10.5267/j.uscm.2023.5.005

Keywords: Supply chain integration capability, Green supply chain management, Operational performance, Manufacturing Industry

Abstract:
The purpose of this study was to determine the effect of supply chain integration capabilities on operational performance by mediating green supply chain management in manufacturing companies. This research method is quantitative and the sampling method in this study uses probability sampling. The primary data is obtained by distributing 490 online questionnaires to manufacturing companies. Validity and reliability testing were carried out using Structural Equation Modeling Partial Least Square (SEM-PLS) and data processing was accomplished using SmartPLS. The findings in this study found that supply chain integration capabilities had a direct positive and significant effect on operational performance while supply chain integration capabilities had a positive and significant effect on green supply chain management. In addition, green supply chain management had a direct positive and significant effect on operational performance. The ability of supply chain integration also maintained a positive and significant effect on operational performance mediated by green supply chain management.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 3 | Views: 1400 | Reviews: 0

 
4.

Virtual reality technology and operational performance: The mediating role of contextual awareness in Brimob Polda Aceh Pages 765-772 Right click to download the paper Download PDF

Authors: Akmal Akmal, Jasman J Maruf, Muhammad Adam, Mukhlis Yunus

DOI: 10.5267/j.ijdns.2025.8.008

Keywords: Virtual reality technology, Operational performance, Contextual awareness, Polda Aceh

Abstract:
This study aims to examine the impact of the utilization of virtual reality technology on operational performance, with a focus on understanding the mediating role of contextual awareness. The research was conducted in Indonesia, specifically at the Mobile Brigade Corps (Brimob) of the Aceh Regional Police (Polda Aceh). A quantitative approach was used in this study, employing a questionnaire consisting of questions designed based on variable indicators that had been validated and tested for reliability in previous research. Data were collected from a sample of 292 personnel from Brimob Polda Aceh. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach was used for data analysis, allowing for the testing of hypothesized relationships between variables. The results of the study show that the utilization of virtual reality technology has a significant positive impact on operational performance, and that contextual awareness acts as a mediating variable influencing the relationship between virtual reality technology utilization and operational performance. Based on these findings, it is concluded that the utilization of virtual reality technology can enhance operational performance through the mediation of contextual awareness among personnel. These findings provide valuable insights for the application of virtual reality technology in improving operational performance in law enforcement agencies and suggest the importance of integrating new technologies to enhance the effectiveness of operational tasks.
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Journal: IJDS | Year: 2025 | Volume: 9 | Issue: 4 | Views: 93 | Reviews: 0

 
5.

Investigating the effect of e-service quality on customer loyalty within the online marketplace during the covid-19 pandemic Pages 613-622 Right click to download the paper Download PDF

Authors: Sarboini Sarboini, Hendra Syahputra, Muhammad Adam, Bob Foster, Merry Roseline Pasaribu, Jumadil Saputra

DOI: 10.5267/j.ijdns.2024.8.006

Keywords: E-Service, Consumer Loyalty, E-Marketplace, COVID-19 Pandemic

Abstract:
This study examines the effect of the quality of e-services provided by e-commerce on customer satisfaction and loyalty during the COVID-19 pandemic. This study used a quantitative approach to involve 118 respondents who traded in online markets. The sampling method used is purposive sampling. The data were analyzed using a structural equation model using the partial least squares technique. Research results indicate that out of the five hypothetical relationships raised by the researcher, one relationship related to remuneration was found to lack a statistically significant positive effect. Besides that, the remaining four hypothetical relationships, including efficiency, confidentiality, accountability, and customer satisfaction, demonstrated positive and statistically significant. The implication of this study highlights the need to cultivate and improve the quality of e-services in the online market, especially in the context of the COVID-19 pandemic. In this way, businesses can provide consumers with a rich shopping experience, enhancing customer satisfaction and laying the foundation for long-term customer loyalty.
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Journal: IJDS | Year: 2025 | Volume: 9 | Issue: 3 | Views: 206 | Reviews: 0

 
6.

The effect of e-WOM model mediation of marketing mix and destination image on tourist revisit intention Pages 265-274 Right click to download the paper Download PDF

Authors: Muhammad Adam, Mahdani Ibrahim, Teuku Roli Ilhamsyah Putra, Mukhlis Yunus

DOI: 10.5267/j.ijdns.2022.10.007

Keywords: Marketing mix, Destination image, e-WOM, Revisit intention

Abstract:
Word-of-mouth (WOM) has been recognized as one of the most influential forms of information transmission. Advances in information technology and the emergence of online social networking sites have changed the manner in which data is delivered. This phenomenon has an impact on consumers because readily accessible information can significantly influence consumption-related decisions. The purpose of this paper is to examine the role of e-WOM in mediating the influence of the marketing mix and destination image on the intention of tourists to re-visit destinations. The primary data was derived from 190 tourist respondents and collected by means of questionnaires distributed via Google forms. The resulting data was analyzed using AMOS-SEM, while evaluating the role of e-WOM as a model involving a Sobel test. The results of the analysis indicated that e-WOM plays a highly significant role in piquing individual's' interest in re-visiting tourist sites. Contributory factors such as the marketing mix, destination image, and e-WOM all support this research hypothesis.
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Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 1 | Views: 3335 | Reviews: 0

 
7.

An investigation of e-marketing and its effect on the consumer buying decision during COVID-19 pandemic in Aceh Province, Indonesia: A mediating role of perceived risk Pages 115-126 Right click to download the paper Download PDF

Authors: Muhammad Adam, Mahdani Ibrahim, Sofyan Idris, Jumadil Saputra, Teuku Roli Ilhamsyah Putra

DOI: 10.5267/j.ijdns.2021.9.016

Keywords: e-marketing, Perceived usefulness, Perceived ease of use, Perceived risk, Consumer buying decision

Abstract:
Today, Coronavirus is a pandemic that has spread worldwide and causes many problems, including socio economic problems in society. Therefore, e-marketing has an essential function in acquiring new customers, generating leads, and generating revenue for your business by reaching customers interested in your products and services. A digital platform such as web marketing is online marketing to prospective leads and high-value consumers. Thus, the present study examined the usage of e-marketing as a model for buying decisions moderated by perceived risk during the covid-19 pandemic in Aceh Province, Indonesia. This quantitative study involved 325 respondents and was collected through a survey by filling out the questionnaires. Also, e-marketing is measured by perceived usefulness, perceived ease of use as exogenous variables. Therefore, perceived risk is a mediating variable, and the consumer buying decision is an endogenous variable. The data were analyzed using Structural Equation Modelling – Analysis of Moments Structure (SEM-AMOS). The results showed that e-marketing (perceived usefulness and ease of use) positively and significantly affects consumer buying decisions. This study also applied the Sobel test and indicated that perceived risk mediates perceived usefulness and ease toward consumer buying decisions. In conclusion, this study has successfully examined the relationship between e-marketing via perceived usefulness and perceived ease of use. Also, it proves that perceived risk plays a mediating role (partial mediator) in the relationship of perceived usefulness and ease of use on consumer buying decisions. This tested model has become a formulation, especially in marketing science, where it turns out that during the covid-19 pandemic, the buying decision model in the marketplace is a function of the perceived usefulness and perceived ease of use of consumers towards the marketplace, as well as the perceived risk of the marketplace as a partial mediator. So that marketplace manufacturers can drive consumer buying decisions by consumers by creating a strengthening of perceived usefulness and perceived ease of use for consumers, thereby affecting consumers' perceived risk and impacting their buying decisions.
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Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 1 | Views: 3216 | Reviews: 0

 

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