How to cite this paper
Alshurideh, M., Kurdi, B., Al-Gasaymeh, A., Abuhashesh, M., Jdaitawi, A., Alzoubi, H., Hamadneh, S & Alquqa, E. (2024). How metaverse can enhance customer awareness, interest, engagement and experience: A practical study.International Journal of Data and Network Science, 8(3), 1907-1914.
Refrences
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Alshurideh, M. T., Akour, I. A., Al Kurdi, B., Hamadneh, S., & Alzoubi, H. M. (2023, March). Impact of Metaverse and Marketing Innovation on Digital Transformation. In 2023 International Conference on Business Analytics for Technol-ogy and Security (ICBATS) (pp. 1-5). IEEE.
Buhalis, D., Lin, M. S., & Leung, D. (2022). Metaverse as a driver for customer experience and value co-creation: impli-cations for hospitality and tourism management and marketing. International Journal of Contemporary Hospitality Management, 35(2), 701-716.
Choi, H. S., & Kim, S. H. (2017). A content service deployment plan for metaverse museum exhibitions—Centering on the combination of beacons and HMDs. International Journal of Information Management, 37(1), 1519-1527.
Collins, P. H. (1990). Black feminist thought in the matrix of domination. Black feminist thought: Knowledge, conscious-ness, and the politics of empowerment, 138(1990), 221-238.
Crotty, M. (1998). The Foundations of Social Research: Meaning and Perspective in the Research Process. London: SAGE Publications Inc.
Dionisio, J. D. N., Iii, W. G. B., & Gilbert, R. (2013). 3D virtual worlds and the metaverse: Current status and future pos-sibilities. ACM Computing Surveys (CSUR), 45(3), 1-38.
Evans, L., Frith, J., & Saker, M. (2022). The Roots of the Metaverse. In From Microverse to Metaverse: Modelling the Fu-ture through Today's Virtual Worlds (pp. 15-24). Emerald Publishing Limited.
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2021). Integrating virtual reality devices into the body: effects of technologi-cal embodiment on customer engagement and behavioral intentions toward the destination. In Future of Tourism Mar-keting (pp. 79-94). Routledge.
Fornell, C., & Bookstein, F. L. (1982). Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. Journal of Marketing research, 19(4), 440-452.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Al-gebra and statistics.
Gadekallu, T. R., Huynh-The, T., Wang, W., Yenduri, G., Ranaweera, P., Pham, Q. V., ... & Liyanage, M. (2022). Block-chain for the metaverse: A review. arXiv preprint arXiv:2203.09738.
Golf-Papez, M., Heller, J., Hilken, T., Chylinski, M., de Ruyter, K., Keeling, D. I., & Mahr, D. (2022). Embracing falsity through the metaverse: The case of synthetic customer experiences. Business Horizons, 65(6), 739-749.
Golf-Papez, M., Heller, J., Hilken, T., Chylinski, M., de Ruyter, K., Keeling, D. I., & Mahr, D. (2022). Embracing falsity through the metaverse: The case of synthetic customer experiences. Business Horizons, 65(6), 739-749.
Götz, O., Liehr-Gobbers, K., & Krafft, M. (2010). Evaluation of structural equation models using the partial least squares (PLS) approach. In Handbook of partial least squares (pp. 691-711). Springer, Berlin, Heidelberg.
Habil, S. G. M., El-Deeb, S., & El-Bassiouny, N. (2024). The metaverse era: leveraging augmented reality in the creation of novel customer experience. Management & Sustainability: An Arab Review, 3(1), 1-15.
Joshua, J. (2017). Information bodies: computational anxiety in neal stephenson's snow crash. Interdisciplinary Literary Studies, 19(1), 17-47.
Kelly, N. M. (2018). “Works like Magic”: Metaphor, Meaning, and the GUI in Snow Crash. Science Fiction Studies, 45(1), 69-90.
Kim, J. (2021). Advertising in the metaverse: Research agenda. Journal of Interactive Advertising, 21(3), 141-144.
Lather, P. (2006). Paradigm proliferation as a good thing to think with: Teaching research in education as a wild profu-sion. International journal of qualitative studies in education, 19(1), 35-57.
Lee, L. H., Braud, T., Zhou, P., Wang, L., Xu, D., Lin, Z., ... & Hui, P. (2021). All one needs to know about metaverse: A complete survey on technological singularity, virtual ecosystem, and research agenda. arXiv preprint arXiv:2110.05352.
Narin, N. G. (2021). A content analysis of the metaverse articles. Journal of Metaverse, 1(1), 17-24.
Nayeri, N. D., & Aghajani, M. (2010). Patients’ privacy and satisfaction in the emergency department: a descriptive ana-lytical study. Nursing ethics, 17(2), 167-177.
Nevelsteen, K. J. (2018). Virtual world, defined from a technological perspective and applied to video games, mixed reali-ty, and the Metaverse. Computer animation and virtual worlds, 29(1), e1752.
Ning, H., Wang, H., Lin, Y., Wang, W., Dhelim, S., Farha, F., ... & Daneshmand, M. (2023). A Survey on the Metaverse: The State-of-the-Art, Technologies, Applications, and Challenges. IEEE Internet of Things Journal.
Pallas, A. M. (2001). Preparing education doctoral students for epistemological diversity. Educational researcher, 30(5), 1-6.
Pantano, E., Rese, A., & Baier, D. (2017). Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets. Journal of Retailing and Consumer Services, 38, 81-95.
Park, H., & Lim, R. E. (2023). Fashion and the metaverse: Clarifying the domain and establishing a research agenda. Journal of Retailing and Consumer Services, 74, 1-12.
Periyasami, S., & Periyasamy, A. P. (2022). Metaverse as future promising platform business model: Case study on fash-ion value chain. Businesses, 2(4), 527-545.
Peterson, R. A., & Kim, Y. (2013). On the relationship between coefficient alpha and composite reliability. Journal of ap-plied psychology, 98(1), 194-198.
Philbeck, T., & Davis, N. (2018). The fourth industrial revolution. Journal of International Affairs, 72(1), 17-22.
Popescu, G. H., Valaskova, K., & Horak, J. (2022). Augmented reality shopping experiences, retail business analytics, and machine vision algorithms in the virtual economy of the metaverse. Journal of Self-Governance and Management Economics, 10(2), 67-81.
Rathore, B. (2017). Exploring the Intersection of Fashion Marketing in the Metaverse: Leveraging Artificial Intelligence for Consumer Engagement and Brand Innovation. International Journal of New Media Studies: International Peer Re-viewed Scholarly Indexed Journal, 4(2), 51-60.
Rattray, J., & Jones, M. C. (2007). Essential elements of questionnaire design and development. Journal of clinical nurs-ing, 16(2), 234-243.
Sun, T., & Tanumihardjo, S. A. (2007). An integrated approach to evaluate food antioxidant capacity. Journal of Food Science, 72(9), R159-R165.
Vasista, T. G., & Zamil, A. M. (2023). Role of Metaverse in the Fourth Industrial Revolution for Providing Customer Ex-periences. In How the Metaverse Will Reshape Business and Sustainability (pp. 155-169). Singapore: Springer Nature Singapore.
Wang, Y., Su, Z., Zhang, N., Xing, R., Liu, D., Luan, T. H., & Shen, X. (2022). A survey on metaverse: Fundamentals, se-curity, and privacy. IEEE Communications Surveys & Tutorials.
Wedel, M., & Kannan, P. K. (2016). Marketing analytics for data-rich environments. Journal of marketing, 80(6), 97-121.
Zhang, G., Cao, J., Liu, D., & Qi, J. (2022). Popularity of the metaverse: Embodied social presence theory perspective. Frontiers in psychology, 13, 1-13.
Zhao, Y., Jiang, J., Chen, Y., Liu, R., Yang, Y., Xue, X., & Chen, S. (2022). Metaverse: Perspectives from graphics, inter-actions and visualization. Visual Informatics, 6(1), 56-67.
Alshurideh, M. T., Akour, I. A., Al Kurdi, B., Hamadneh, S., & Alzoubi, H. M. (2023, March). Impact of Metaverse and Marketing Innovation on Digital Transformation. In 2023 International Conference on Business Analytics for Technol-ogy and Security (ICBATS) (pp. 1-5). IEEE.
Buhalis, D., Lin, M. S., & Leung, D. (2022). Metaverse as a driver for customer experience and value co-creation: impli-cations for hospitality and tourism management and marketing. International Journal of Contemporary Hospitality Management, 35(2), 701-716.
Choi, H. S., & Kim, S. H. (2017). A content service deployment plan for metaverse museum exhibitions—Centering on the combination of beacons and HMDs. International Journal of Information Management, 37(1), 1519-1527.
Collins, P. H. (1990). Black feminist thought in the matrix of domination. Black feminist thought: Knowledge, conscious-ness, and the politics of empowerment, 138(1990), 221-238.
Crotty, M. (1998). The Foundations of Social Research: Meaning and Perspective in the Research Process. London: SAGE Publications Inc.
Dionisio, J. D. N., Iii, W. G. B., & Gilbert, R. (2013). 3D virtual worlds and the metaverse: Current status and future pos-sibilities. ACM Computing Surveys (CSUR), 45(3), 1-38.
Evans, L., Frith, J., & Saker, M. (2022). The Roots of the Metaverse. In From Microverse to Metaverse: Modelling the Fu-ture through Today's Virtual Worlds (pp. 15-24). Emerald Publishing Limited.
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2021). Integrating virtual reality devices into the body: effects of technologi-cal embodiment on customer engagement and behavioral intentions toward the destination. In Future of Tourism Mar-keting (pp. 79-94). Routledge.
Fornell, C., & Bookstein, F. L. (1982). Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. Journal of Marketing research, 19(4), 440-452.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Al-gebra and statistics.
Gadekallu, T. R., Huynh-The, T., Wang, W., Yenduri, G., Ranaweera, P., Pham, Q. V., ... & Liyanage, M. (2022). Block-chain for the metaverse: A review. arXiv preprint arXiv:2203.09738.
Golf-Papez, M., Heller, J., Hilken, T., Chylinski, M., de Ruyter, K., Keeling, D. I., & Mahr, D. (2022). Embracing falsity through the metaverse: The case of synthetic customer experiences. Business Horizons, 65(6), 739-749.
Golf-Papez, M., Heller, J., Hilken, T., Chylinski, M., de Ruyter, K., Keeling, D. I., & Mahr, D. (2022). Embracing falsity through the metaverse: The case of synthetic customer experiences. Business Horizons, 65(6), 739-749.
Götz, O., Liehr-Gobbers, K., & Krafft, M. (2010). Evaluation of structural equation models using the partial least squares (PLS) approach. In Handbook of partial least squares (pp. 691-711). Springer, Berlin, Heidelberg.
Habil, S. G. M., El-Deeb, S., & El-Bassiouny, N. (2024). The metaverse era: leveraging augmented reality in the creation of novel customer experience. Management & Sustainability: An Arab Review, 3(1), 1-15.
Joshua, J. (2017). Information bodies: computational anxiety in neal stephenson's snow crash. Interdisciplinary Literary Studies, 19(1), 17-47.
Kelly, N. M. (2018). “Works like Magic”: Metaphor, Meaning, and the GUI in Snow Crash. Science Fiction Studies, 45(1), 69-90.
Kim, J. (2021). Advertising in the metaverse: Research agenda. Journal of Interactive Advertising, 21(3), 141-144.
Lather, P. (2006). Paradigm proliferation as a good thing to think with: Teaching research in education as a wild profu-sion. International journal of qualitative studies in education, 19(1), 35-57.
Lee, L. H., Braud, T., Zhou, P., Wang, L., Xu, D., Lin, Z., ... & Hui, P. (2021). All one needs to know about metaverse: A complete survey on technological singularity, virtual ecosystem, and research agenda. arXiv preprint arXiv:2110.05352.
Narin, N. G. (2021). A content analysis of the metaverse articles. Journal of Metaverse, 1(1), 17-24.
Nayeri, N. D., & Aghajani, M. (2010). Patients’ privacy and satisfaction in the emergency department: a descriptive ana-lytical study. Nursing ethics, 17(2), 167-177.
Nevelsteen, K. J. (2018). Virtual world, defined from a technological perspective and applied to video games, mixed reali-ty, and the Metaverse. Computer animation and virtual worlds, 29(1), e1752.
Ning, H., Wang, H., Lin, Y., Wang, W., Dhelim, S., Farha, F., ... & Daneshmand, M. (2023). A Survey on the Metaverse: The State-of-the-Art, Technologies, Applications, and Challenges. IEEE Internet of Things Journal.
Pallas, A. M. (2001). Preparing education doctoral students for epistemological diversity. Educational researcher, 30(5), 1-6.
Pantano, E., Rese, A., & Baier, D. (2017). Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets. Journal of Retailing and Consumer Services, 38, 81-95.
Park, H., & Lim, R. E. (2023). Fashion and the metaverse: Clarifying the domain and establishing a research agenda. Journal of Retailing and Consumer Services, 74, 1-12.
Periyasami, S., & Periyasamy, A. P. (2022). Metaverse as future promising platform business model: Case study on fash-ion value chain. Businesses, 2(4), 527-545.
Peterson, R. A., & Kim, Y. (2013). On the relationship between coefficient alpha and composite reliability. Journal of ap-plied psychology, 98(1), 194-198.
Philbeck, T., & Davis, N. (2018). The fourth industrial revolution. Journal of International Affairs, 72(1), 17-22.
Popescu, G. H., Valaskova, K., & Horak, J. (2022). Augmented reality shopping experiences, retail business analytics, and machine vision algorithms in the virtual economy of the metaverse. Journal of Self-Governance and Management Economics, 10(2), 67-81.
Rathore, B. (2017). Exploring the Intersection of Fashion Marketing in the Metaverse: Leveraging Artificial Intelligence for Consumer Engagement and Brand Innovation. International Journal of New Media Studies: International Peer Re-viewed Scholarly Indexed Journal, 4(2), 51-60.
Rattray, J., & Jones, M. C. (2007). Essential elements of questionnaire design and development. Journal of clinical nurs-ing, 16(2), 234-243.
Sun, T., & Tanumihardjo, S. A. (2007). An integrated approach to evaluate food antioxidant capacity. Journal of Food Science, 72(9), R159-R165.
Vasista, T. G., & Zamil, A. M. (2023). Role of Metaverse in the Fourth Industrial Revolution for Providing Customer Ex-periences. In How the Metaverse Will Reshape Business and Sustainability (pp. 155-169). Singapore: Springer Nature Singapore.
Wang, Y., Su, Z., Zhang, N., Xing, R., Liu, D., Luan, T. H., & Shen, X. (2022). A survey on metaverse: Fundamentals, se-curity, and privacy. IEEE Communications Surveys & Tutorials.
Wedel, M., & Kannan, P. K. (2016). Marketing analytics for data-rich environments. Journal of marketing, 80(6), 97-121.
Zhang, G., Cao, J., Liu, D., & Qi, J. (2022). Popularity of the metaverse: Embodied social presence theory perspective. Frontiers in psychology, 13, 1-13.
Zhao, Y., Jiang, J., Chen, Y., Liu, R., Yang, Y., Xue, X., & Chen, S. (2022). Metaverse: Perspectives from graphics, inter-actions and visualization. Visual Informatics, 6(1), 56-67.