How to cite this paper
Hasyim, H., Simarmata, J & Nasirwan, N. (2022). Building marketing performance through digital marketing and database-based networking capability in Indonesian SMEs.International Journal of Data and Network Science, 6(4), 1125-1134.
Refrences
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Bejou, D., Edvardsson, B. O., & Rakowski, J. P. (1996). A critical incident approach to examining the effects of service failures on customer relationships: The case of Swedish and US airlines. Journal of Travel Research, 35(1), 35–40.
Blesa, A., & Ripollés, M. (2008). The influence of marketing capabilities on economic international performance. International Marketing Review, 25(6), 651-673..
Collins, D. (2003). The branding of management knowledge: rethinking management. Journal of Organizational Change Management, 16(2), 186-204.
Dave, C. (2009). E-business and E-commerce Management: Strategy, Implementation and Practice. Prentice Hall.
Dodd, S. D., Jack, S., & Anderson, A. (2006). The mechanisms and processes of entrepreneurial networks: Continuity and change. In Wiklund, J., Dimov, D., Katz, J.A. & Shepherd, D.A. (Eds.), Entrepreneurship: Frameworks and empirical investigations from forthcoming leaders of European research (pp. 107-145). Emerald Group Publishing Limited.
Ferdinand, A. T. (2011). Metode Penelitian Manajemen. Semarang: Badan Penerbit Undip.
Gilmore, A., Carson, D., O’Donnell, A., & Cummins, D. (1999). Added Value: A Qualitative Assessment of SME Market-ing. Irish Marketing Review, 12(1), 27.
Hadaya, P., & Cassivi, L. (2007). The role of joint collaboration planning actions in a demand-driven supply chain. Industrial Management & Data Systems, 107(7), 954-978.
Hair, J. F., Celsi, M., Ortinau, D. J., & Bush, R. P. (2010). Essentials of marketing research, New York: McGraw-Hill/Irwin.
Hasyim, H., & Yohanes, S.P. (2018). Marketing architectural capability and competitive networking in Indonesian fashion small and medium-sized enterprises. Quality - Access to Success, 19(166), 64–67.
Hasyim, H., Sahyar, S., & Mahmud, M. (2017). Isolating mechanism as a mean to improve performance of SMEs. Euro-pean Research Studies Journal, 20(3), 594–612
Heusinkveld, S., & Benders, J. (2005). Contested commodification: Consultancies and their struggle with new concept de-velopment. Human Relations, 58(3), 203–210.
Jack, E. P., Powers, T. L., & Skinner, L. (2010). Reverse logistics capabilities: antecedents and cost savings. International Journal of Physical Distribution & Logistics Management, 40(3), 228-246.
Kim, E. Y., & Kim, Y. K. (2004). Predicting online purchase intentions for clothing products. European Journal of Marketing, 38(7), 883-897.
Kraleva, R., Sabani, M., & Kralev, V. (2019). An analysis of some learning management systems. International Journal on Advanced Science, Engineering and Information Technology, 9(4), 1190–1198.
Mahmud, M., Aryanto, V. D. W., & Hasyim, H. (2017). The effect of innovation capability and new product development on marketing performance of batik SMEs. Polish Journal of Management Studies, 15(2), 132-142.
Möller, K. E. K., & Törrönen, P. (2003). Business suppliers’ value creation potential a capability-based analysis. Industri-al Marketing Management, 32(2), 109–118.
Mu, J. (2014). Networking capability, network structure, and new product development performance. IEEE Transactions on Engineering Management, 61(4), 599–609.
Mu, J., & Di Benedetto, C. A. (2011). Strategic orientations and new product commercialization: Mediator, moderator, and interplay. R&D Management, 41(4), 337–359.
Mughal, M. (2019). Impact of green supply chain management practices on performance of manufacturing companies in Jordan: A moderating role of supply chain traceability. Arthatama, 3(2), 67-82.
Ndubisi, N. O. (2005). Customer loyalty and antecedents: a relational marketing approach. In Allied Academies international conference. Academy of marketing studies. Proceedings (Vol. 10, No. 2, p. 49). Jordan Whitney Enterprises, Inc.
Ndubisi, N. O. (2007). Relationship marketing and customer loyalty. Marketing Intelligence and Planning, 25(1), 98–106.
Nugroho, A. H., Bakar, A., & Ali, A. (2017). Analysis of technology acceptance model: Case study of Traveloka. Arthatama, 1(1), 27-34.
Oliver, J., & Qu, W. (1999). Cost of quality reporting: Some Australian evidence. International Journal of Applied Quali-ty Management, 2(2), 233–250.
Santra, I.K., Widiantara, I.M., & Prayustika, P.A. (2019). Optimizing capabilities in utilizing resources flexibility to improve the performance of hospitality small and medium-sized enterprises. Quality - Access to Success, 20(173), 68–71
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Siddiqui, S. S. (2015). The association between corporate governance and firm performance—A meta-analysis. Interna-tional Journal of Accounting and Information Management, 23(3), 218–237.
Sousa, R., & Voss, C. A. (2002). Quality management re-visited: A reflective review and agenda for future research. Jour-nal of Operations Management, 20(1), 91–109. https://doi.org/10.1016/S0272-6963(01)00088-2
Statistics of North Sumatra Province. (2019). Profil Industri Mikro dan Kecil Provinsi Sumatera Utara 2019. https://sumut.bps.go.id/publication/2020/12/28/c2cdfe1a484e4aaac06300c3/profil-industri-mikro-dan-kecil-provinsi-sumatera-utara-2019.html.
Suddaby, R., & Greenwood, R. (2001). Colonizing knowledge: Commodification as a dynamic of jurisdictional expansion in professional service firms. Human relations, 54(7), 933-953.
Toryanto, A.A., & Hasyim. (2017). Networking quality and trust in professional services. European Research Studies Journal, 20(3), 354–370
Weerawardena, J., & Sullivan Mort, G. (2006). Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41(1), 21–35.
Yi, Y., & Gong, T. (2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66(9), 1279–1284.
Bejou, D., Edvardsson, B. O., & Rakowski, J. P. (1996). A critical incident approach to examining the effects of service failures on customer relationships: The case of Swedish and US airlines. Journal of Travel Research, 35(1), 35–40.
Blesa, A., & Ripollés, M. (2008). The influence of marketing capabilities on economic international performance. International Marketing Review, 25(6), 651-673..
Collins, D. (2003). The branding of management knowledge: rethinking management. Journal of Organizational Change Management, 16(2), 186-204.
Dave, C. (2009). E-business and E-commerce Management: Strategy, Implementation and Practice. Prentice Hall.
Dodd, S. D., Jack, S., & Anderson, A. (2006). The mechanisms and processes of entrepreneurial networks: Continuity and change. In Wiklund, J., Dimov, D., Katz, J.A. & Shepherd, D.A. (Eds.), Entrepreneurship: Frameworks and empirical investigations from forthcoming leaders of European research (pp. 107-145). Emerald Group Publishing Limited.
Ferdinand, A. T. (2011). Metode Penelitian Manajemen. Semarang: Badan Penerbit Undip.
Gilmore, A., Carson, D., O’Donnell, A., & Cummins, D. (1999). Added Value: A Qualitative Assessment of SME Market-ing. Irish Marketing Review, 12(1), 27.
Hadaya, P., & Cassivi, L. (2007). The role of joint collaboration planning actions in a demand-driven supply chain. Industrial Management & Data Systems, 107(7), 954-978.
Hair, J. F., Celsi, M., Ortinau, D. J., & Bush, R. P. (2010). Essentials of marketing research, New York: McGraw-Hill/Irwin.
Hasyim, H., & Yohanes, S.P. (2018). Marketing architectural capability and competitive networking in Indonesian fashion small and medium-sized enterprises. Quality - Access to Success, 19(166), 64–67.
Hasyim, H., Sahyar, S., & Mahmud, M. (2017). Isolating mechanism as a mean to improve performance of SMEs. Euro-pean Research Studies Journal, 20(3), 594–612
Heusinkveld, S., & Benders, J. (2005). Contested commodification: Consultancies and their struggle with new concept de-velopment. Human Relations, 58(3), 203–210.
Jack, E. P., Powers, T. L., & Skinner, L. (2010). Reverse logistics capabilities: antecedents and cost savings. International Journal of Physical Distribution & Logistics Management, 40(3), 228-246.
Kim, E. Y., & Kim, Y. K. (2004). Predicting online purchase intentions for clothing products. European Journal of Marketing, 38(7), 883-897.
Kraleva, R., Sabani, M., & Kralev, V. (2019). An analysis of some learning management systems. International Journal on Advanced Science, Engineering and Information Technology, 9(4), 1190–1198.
Mahmud, M., Aryanto, V. D. W., & Hasyim, H. (2017). The effect of innovation capability and new product development on marketing performance of batik SMEs. Polish Journal of Management Studies, 15(2), 132-142.
Möller, K. E. K., & Törrönen, P. (2003). Business suppliers’ value creation potential a capability-based analysis. Industri-al Marketing Management, 32(2), 109–118.
Mu, J. (2014). Networking capability, network structure, and new product development performance. IEEE Transactions on Engineering Management, 61(4), 599–609.
Mu, J., & Di Benedetto, C. A. (2011). Strategic orientations and new product commercialization: Mediator, moderator, and interplay. R&D Management, 41(4), 337–359.
Mughal, M. (2019). Impact of green supply chain management practices on performance of manufacturing companies in Jordan: A moderating role of supply chain traceability. Arthatama, 3(2), 67-82.
Ndubisi, N. O. (2005). Customer loyalty and antecedents: a relational marketing approach. In Allied Academies international conference. Academy of marketing studies. Proceedings (Vol. 10, No. 2, p. 49). Jordan Whitney Enterprises, Inc.
Ndubisi, N. O. (2007). Relationship marketing and customer loyalty. Marketing Intelligence and Planning, 25(1), 98–106.
Nugroho, A. H., Bakar, A., & Ali, A. (2017). Analysis of technology acceptance model: Case study of Traveloka. Arthatama, 1(1), 27-34.
Oliver, J., & Qu, W. (1999). Cost of quality reporting: Some Australian evidence. International Journal of Applied Quali-ty Management, 2(2), 233–250.
Santra, I.K., Widiantara, I.M., & Prayustika, P.A. (2019). Optimizing capabilities in utilizing resources flexibility to improve the performance of hospitality small and medium-sized enterprises. Quality - Access to Success, 20(173), 68–71
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Siddiqui, S. S. (2015). The association between corporate governance and firm performance—A meta-analysis. Interna-tional Journal of Accounting and Information Management, 23(3), 218–237.
Sousa, R., & Voss, C. A. (2002). Quality management re-visited: A reflective review and agenda for future research. Jour-nal of Operations Management, 20(1), 91–109. https://doi.org/10.1016/S0272-6963(01)00088-2
Statistics of North Sumatra Province. (2019). Profil Industri Mikro dan Kecil Provinsi Sumatera Utara 2019. https://sumut.bps.go.id/publication/2020/12/28/c2cdfe1a484e4aaac06300c3/profil-industri-mikro-dan-kecil-provinsi-sumatera-utara-2019.html.
Suddaby, R., & Greenwood, R. (2001). Colonizing knowledge: Commodification as a dynamic of jurisdictional expansion in professional service firms. Human relations, 54(7), 933-953.
Toryanto, A.A., & Hasyim. (2017). Networking quality and trust in professional services. European Research Studies Journal, 20(3), 354–370
Weerawardena, J., & Sullivan Mort, G. (2006). Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41(1), 21–35.
Yi, Y., & Gong, T. (2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66(9), 1279–1284.