How to cite this paper
Suleman, D., Rusiyati, S., Sabil, S., Hakim, L., Ariawan, J., Wianti, W & Karlina, E. (2022). The impact of changes in the marketing era through digital marketing on purchase decisions.International Journal of Data and Network Science, 6(3), 805-812.
Refrences
Adnan, H. (2014). An Analysis of the Factors Affecting Online Purchasing Behavior of Pakistani Consumers. International Journal of Marketing Studies, 6(5), Pp.133-148. https://doi.org/10.5539/ijms.v6n5p133
Biucky, S. T., Abdolvand, N., & Harandi, S. R. (2017). The effects of perceived risk on social commerce adoption based on the tam model. International Journal of Electronic Commerce Studies, 8(2), 173–196. https://doi.org/10.7903/ijecs.1538
Budi Darma. (2021). Statistika Penelitian Menggunakan SPSS. GUEPEDIA.
Çelik, H. E., & Yilmaz, V. (2011). Extending the technology acceptance model for adoption of e-shopping by consumers in Turkey. Journal of Electronic Commerce Research, 12(2), 152–164.
Dachyar, M., & Banjarnahor, L. (2017). Factors influencing purchase intention towards consumer-to-consumer e-commerce. Intangible Capital, 13(5), 946–966. https://doi.org/10.3926/ic.1119
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008
Delafrooz, N., Paim, L. H., & Khatibi, A. (2011). Understanding consumer’s internet purchase intention in Malaysia. African Journal of Business Management, 5(7), 2837–2846. https://doi.org/10.5897/AJBM10.1266
Ferdinand, A. (2018). Metode penelitian manajemen. Universitas Diponegoro.
Hsu, C. L., Lin, J. C. C., & Chiang, H. Sen. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69–88. https://doi.org/10.1108/10662241311295782
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies, Vol-2,(Iss-11 (Nov, 2017)), pp: 995-1007. https://doi.org/10.21276/sjbms.2017.2.11.7
Kartajaya, H., & Marketeers, T. R. (2018). CITIZEN 4.0: Menjejakkan Prinsip-Prinsip Pemasaran Humanis di Era Digital. Gramedia Pustaka Utama.
Kim, H. W., Xu, Y., & Gupta, S. (2012). Which is more important in Internet shopping, perceived price or trust? Electronic Commerce Research and Applications, 11(3), 241–252. https://doi.org/10.1016/j.elerap.2011.06.003
Kotler, P., & Amstrong, gary. (2016). Prinsip-prinsip Pemasaran. Edisi13. Jilid 1. Erlangga.
Kotler, P., Kartajaya, H., & Setiawan, I. (2019). Marketing 4.0: Moving From Traditional To Digital. In Gramedia. PT. Gramedia Pustaka Utama. https://doi.org/10.1142/9789813275478_0004
Kusuma, I. B. S., & Suparna, G. (2015). Peran gaya hidup dalam memediasi pengaruh demografis terhadap niat beli sepeda motor vespa Piaggio. E-Jurnal Manajemen Unud, 4(8), Pp : 2110-2124.
Masoud, E. Y. (2013). The Effect of Perceived Risk on Online Shopping in Jordan. European Journal of Business and Management, 5(6), 76–88.
Norazah, mohd suki, & Norbayah, mohd suki. (2017). Modeling the determinants of consumers’ attitudes toward online group buying: Do risks and trusts matters? Journal of Retailing and Consumer Services, 36(36), 180–188. https://doi.org/10.1016/j.jretconser.2017.02.002
Nurhayaty, E., Suleman, D., Puspasari, A., Zahra, Z., Herawati, N., Yuniarti, P., & Rahadjeng, I. R. (2021). Determinants of consumer decisions in shopping for food through online applications. International Journal of Data and Network Science, 5(4), 495–500. https://doi.org/10.5267/j.ijdns.2021.9.001
Pandža Bajs, I. (2015). Tourist Perceived Value, Relationship to Satisfaction, and Behavioral Intentions: The Example of the Croatian Tourist Destination Dubrovnik. Journal of Travel Research, 54(1), 122–134. https://doi.org/10.1177/0047287513513158
Rachmawati, I. K., Handoko, Y., Nuryanti, F., Wulan, M., & Hidayatullah, S. (2019). Pengaruh kemudahan, kepercayaan pelanggan dan kualitas informasi terhadap keputusan pembelian online. Seminar Nasional Sistem Informasi 2019, 3(September), 1617–1625.
Romadloniyah, A. L., & Prayitno, D. H. (2018). Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Daya Guna, Persepsi Kepercayaan, Dan Persepsi Manfaat Terhadap Minat Nasabah Dalam Menggunaan E-Money Pada Bank Bri Lamongan. Jurnal Akuntansi, 3(3), 699. https://doi.org/10.30736/jpensi.v3i3.163
Rusiyati, S., Suleman, D., Riftiasari, D., Suharyadi, D., Marwansyah, S., Sabil, S., Bina, U., Informatika, S., Bina, U., Informatika, S., Bina, U., Informatika, S., Bina, U., Informatika, S., Bina, U., & Informatika, S. (2021). HOW ENJOYMENT , TRUST IN INTENTION WHEN CHOOSING A. 2(4), 551–560.
Shabrina, R., & Zaki, B. (2019). The Influence of Perceived Usefulness, Ease of Use, Attitude, Self-efficacy, and Subjective Norms Toward Intention to Use Online Shopping. International Business and Accounting Research Journal, 3(1), 1–14. https://doi.org/DOI: http://dx.doi.org/10.15294/ibarj.v3i1
Suleman, D, Zuniarti, I., Marwansyah, S., & ... (2021). the Effect of Product Innovation on Samsung Smartphone Product Purchase Decisions Through Brand Equity As Intervening …. Journal of Industrial …, 2(5), 188–203. https://jiemar.org/index.php/jiemar/article/view/209
Suleman, Dede., Suharyadi, D., Rusiyati, S., Sabil, Riftiasari, D., & Marwansyah, S. (2020). How trust,risk toward attitude when shopping retail online. Dinasti International Journal of Education Management and Social Science, 1(4), Pp :487-492. https://doi.org/https://doi.org/10.31933/dijms.v1i4.185
Suleman, Dede. (2014). PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTAURANT MY BENTO. Perspektif, 12(2). https://doi.org/DOI: https://doi.org/10.31294/jp.v12i2.1143
Suleman, Dede. (2018). Faktor Penentu Keputusan Konsumen Indonesia MemilihTempat Belanja Disebuah E-Commerce (Theory of Planned Behavior). Jurnal JDM, I(02), 1–9. http://journal.mercubuana.ac.id/index.php/jdm/article/view/4120
Suleman, Dede, Ali, H., Nusraningrum, D., & Ali, M. M. (2020a). Consumer Behaviour in the Marketing 4.0 Era Regarding Decisions about Where to Shop. International Journal of Innovation, Creativity and Change, 13(7), Pp : 444-456. https://www.ijicc.net/images/vol_13/Iss_7/13763_Suleman_2020_E_R.pdf
Suleman, Dede, Ali, H., Nusraningrum, D., & Ali, M. M. (2020b). Consumer Factors in Choosing Shopping Place in 4.0. JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA, 17(4), 193–198. https://doi.org/DOI: https://doi.org/10.29259/jmbs.v17i4.11529
Suleman, Dede, Ali, H., Nusraningrum, D., & Ali, M. M. (2020c). Faktor konsumen dalam memilih tempat belanja di Era 4.0. At-Tijaroh, 6(1), Pp : 37-44.
Suleman, Dede, Ali, H., Nusraningrum, D., & Ali, M. M. (2020d). Strategi memenangkan persaingan bisnis berbasis perilaku konsumen untuk produk fashion. Lembaga pendidikan dan pelatihan balai insan cendekia.
Suleman, Dede, Ali, H., Nusraningrum, D., & Ali, M. M. A. (2019). Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products In Indonesia. Archives of Business Research, Vol.7(No.4), pp.240-253. https://doi.org/DOI: http://dx.doi.org/10.14738/abr.74.2019
Suleman, Dede, Rusiyati, S., Sari, I., Rachmawati, S., & Nurhayaty, E. (2021). International Journal of Data and Network Science Exploring the relationship between trust , ease of use after purchase and switching re-purchase intention. 5, 465–470. https://doi.org/10.5267/j.ijdns.2021.4.002
Suleman, Dede, Sabil, S., & Suharyadi, D. (2021). Mengenali Perilaku Konsumen dan Konsep Strategi Pemasaran (berbasis teori dan pendekatan praktis). Insan Cendekia Mandiri.
Suleman, Dede, Zuniarti, I., Marginingsih, R., Sabil, Nurhayaty, E., Rachmawati, S., Pramularso, E. Y., & Sari, I. (2019). Competition between offline and online stores: when it comes to shopping for fashion products, which store will be the choice of Indonesian consumers? International Conference on Global Innovation and Trends in Economy, 1–14. https://easychair.org/publications/preprint/8drP
Suleman, Dede, Zuniarti, I., Marginingsih, R., Susilowati, I. H., Sari, I., & Nurhayaty, E. (2021). Management Science Letters. 11, 111–116. https://doi.org/10.5267/j.msl.2020.8.024
Suleman, Dede, Zuniarti, I., & Sabil, S. (2019). Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust. Management Dynamics in the Knowledge Economy, 7(2), 133–146. https://doi.org/10.25019/mdke/7.2.01
Wu, S.-I., & Chen, J.-Y. (2014). A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior. International Journal of Marketing Studies, 6(5). https://doi.org/10.5539/ijms.v6n5p119
Yadav, R., Sharma, S. K., & Tarhini, A. (2016). A multi-analytical approach to understand and predict the mobile commerce adoption. Journal of Enterprise Information Management, 29(2), 222–237. https://doi.org/10.1108/JEIM-04-2015-0034
Yunita, N. R., SUMARSONO, H., & FARIDA, U. (2019). PENGARUH PERSEPSI RISIKO, KEPERCAYAAN, DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI BUKA LAPAK (Studi Kasus Pada Komunitas Buka Lapak Ponorogo). ISOQUANT : Jurnal Ekonomi, Manajemen Dan Akuntansi, 3(1), 90. https://doi.org/10.24269/iso.v3i1.243
Zolait, A. H., Isa, S. M., Ali, H. M., & Sundram, V. P. K. (2018). Men vs. Women: Study of online shopping habits and factors influencing buying decisions in Bahrain. International Journal of E-Services and Mobile Applications, 10(4), 61–73. https://doi.org/10.4018/IJESMA.2018100104
Zuniarti, I., Suleman, D., Rachmawati, S., Sabil, & Rusiyati, S. (2020). How Ease of use, usefullness toward attitude of shopping at online retail. Dinasti International Journal of Education Management and Social Science, 1(4), Pp :448-453. https://doi.org/https://doi.org/10.31933/dijemss.v1i4.211
Biucky, S. T., Abdolvand, N., & Harandi, S. R. (2017). The effects of perceived risk on social commerce adoption based on the tam model. International Journal of Electronic Commerce Studies, 8(2), 173–196. https://doi.org/10.7903/ijecs.1538
Budi Darma. (2021). Statistika Penelitian Menggunakan SPSS. GUEPEDIA.
Çelik, H. E., & Yilmaz, V. (2011). Extending the technology acceptance model for adoption of e-shopping by consumers in Turkey. Journal of Electronic Commerce Research, 12(2), 152–164.
Dachyar, M., & Banjarnahor, L. (2017). Factors influencing purchase intention towards consumer-to-consumer e-commerce. Intangible Capital, 13(5), 946–966. https://doi.org/10.3926/ic.1119
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008
Delafrooz, N., Paim, L. H., & Khatibi, A. (2011). Understanding consumer’s internet purchase intention in Malaysia. African Journal of Business Management, 5(7), 2837–2846. https://doi.org/10.5897/AJBM10.1266
Ferdinand, A. (2018). Metode penelitian manajemen. Universitas Diponegoro.
Hsu, C. L., Lin, J. C. C., & Chiang, H. Sen. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69–88. https://doi.org/10.1108/10662241311295782
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies, Vol-2,(Iss-11 (Nov, 2017)), pp: 995-1007. https://doi.org/10.21276/sjbms.2017.2.11.7
Kartajaya, H., & Marketeers, T. R. (2018). CITIZEN 4.0: Menjejakkan Prinsip-Prinsip Pemasaran Humanis di Era Digital. Gramedia Pustaka Utama.
Kim, H. W., Xu, Y., & Gupta, S. (2012). Which is more important in Internet shopping, perceived price or trust? Electronic Commerce Research and Applications, 11(3), 241–252. https://doi.org/10.1016/j.elerap.2011.06.003
Kotler, P., & Amstrong, gary. (2016). Prinsip-prinsip Pemasaran. Edisi13. Jilid 1. Erlangga.
Kotler, P., Kartajaya, H., & Setiawan, I. (2019). Marketing 4.0: Moving From Traditional To Digital. In Gramedia. PT. Gramedia Pustaka Utama. https://doi.org/10.1142/9789813275478_0004
Kusuma, I. B. S., & Suparna, G. (2015). Peran gaya hidup dalam memediasi pengaruh demografis terhadap niat beli sepeda motor vespa Piaggio. E-Jurnal Manajemen Unud, 4(8), Pp : 2110-2124.
Masoud, E. Y. (2013). The Effect of Perceived Risk on Online Shopping in Jordan. European Journal of Business and Management, 5(6), 76–88.
Norazah, mohd suki, & Norbayah, mohd suki. (2017). Modeling the determinants of consumers’ attitudes toward online group buying: Do risks and trusts matters? Journal of Retailing and Consumer Services, 36(36), 180–188. https://doi.org/10.1016/j.jretconser.2017.02.002
Nurhayaty, E., Suleman, D., Puspasari, A., Zahra, Z., Herawati, N., Yuniarti, P., & Rahadjeng, I. R. (2021). Determinants of consumer decisions in shopping for food through online applications. International Journal of Data and Network Science, 5(4), 495–500. https://doi.org/10.5267/j.ijdns.2021.9.001
Pandža Bajs, I. (2015). Tourist Perceived Value, Relationship to Satisfaction, and Behavioral Intentions: The Example of the Croatian Tourist Destination Dubrovnik. Journal of Travel Research, 54(1), 122–134. https://doi.org/10.1177/0047287513513158
Rachmawati, I. K., Handoko, Y., Nuryanti, F., Wulan, M., & Hidayatullah, S. (2019). Pengaruh kemudahan, kepercayaan pelanggan dan kualitas informasi terhadap keputusan pembelian online. Seminar Nasional Sistem Informasi 2019, 3(September), 1617–1625.
Romadloniyah, A. L., & Prayitno, D. H. (2018). Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Daya Guna, Persepsi Kepercayaan, Dan Persepsi Manfaat Terhadap Minat Nasabah Dalam Menggunaan E-Money Pada Bank Bri Lamongan. Jurnal Akuntansi, 3(3), 699. https://doi.org/10.30736/jpensi.v3i3.163
Rusiyati, S., Suleman, D., Riftiasari, D., Suharyadi, D., Marwansyah, S., Sabil, S., Bina, U., Informatika, S., Bina, U., Informatika, S., Bina, U., Informatika, S., Bina, U., Informatika, S., Bina, U., & Informatika, S. (2021). HOW ENJOYMENT , TRUST IN INTENTION WHEN CHOOSING A. 2(4), 551–560.
Shabrina, R., & Zaki, B. (2019). The Influence of Perceived Usefulness, Ease of Use, Attitude, Self-efficacy, and Subjective Norms Toward Intention to Use Online Shopping. International Business and Accounting Research Journal, 3(1), 1–14. https://doi.org/DOI: http://dx.doi.org/10.15294/ibarj.v3i1
Suleman, D, Zuniarti, I., Marwansyah, S., & ... (2021). the Effect of Product Innovation on Samsung Smartphone Product Purchase Decisions Through Brand Equity As Intervening …. Journal of Industrial …, 2(5), 188–203. https://jiemar.org/index.php/jiemar/article/view/209
Suleman, Dede., Suharyadi, D., Rusiyati, S., Sabil, Riftiasari, D., & Marwansyah, S. (2020). How trust,risk toward attitude when shopping retail online. Dinasti International Journal of Education Management and Social Science, 1(4), Pp :487-492. https://doi.org/https://doi.org/10.31933/dijms.v1i4.185
Suleman, Dede. (2014). PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTAURANT MY BENTO. Perspektif, 12(2). https://doi.org/DOI: https://doi.org/10.31294/jp.v12i2.1143
Suleman, Dede. (2018). Faktor Penentu Keputusan Konsumen Indonesia MemilihTempat Belanja Disebuah E-Commerce (Theory of Planned Behavior). Jurnal JDM, I(02), 1–9. http://journal.mercubuana.ac.id/index.php/jdm/article/view/4120
Suleman, Dede, Ali, H., Nusraningrum, D., & Ali, M. M. (2020a). Consumer Behaviour in the Marketing 4.0 Era Regarding Decisions about Where to Shop. International Journal of Innovation, Creativity and Change, 13(7), Pp : 444-456. https://www.ijicc.net/images/vol_13/Iss_7/13763_Suleman_2020_E_R.pdf
Suleman, Dede, Ali, H., Nusraningrum, D., & Ali, M. M. (2020b). Consumer Factors in Choosing Shopping Place in 4.0. JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA, 17(4), 193–198. https://doi.org/DOI: https://doi.org/10.29259/jmbs.v17i4.11529
Suleman, Dede, Ali, H., Nusraningrum, D., & Ali, M. M. (2020c). Faktor konsumen dalam memilih tempat belanja di Era 4.0. At-Tijaroh, 6(1), Pp : 37-44.
Suleman, Dede, Ali, H., Nusraningrum, D., & Ali, M. M. (2020d). Strategi memenangkan persaingan bisnis berbasis perilaku konsumen untuk produk fashion. Lembaga pendidikan dan pelatihan balai insan cendekia.
Suleman, Dede, Ali, H., Nusraningrum, D., & Ali, M. M. A. (2019). Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products In Indonesia. Archives of Business Research, Vol.7(No.4), pp.240-253. https://doi.org/DOI: http://dx.doi.org/10.14738/abr.74.2019
Suleman, Dede, Rusiyati, S., Sari, I., Rachmawati, S., & Nurhayaty, E. (2021). International Journal of Data and Network Science Exploring the relationship between trust , ease of use after purchase and switching re-purchase intention. 5, 465–470. https://doi.org/10.5267/j.ijdns.2021.4.002
Suleman, Dede, Sabil, S., & Suharyadi, D. (2021). Mengenali Perilaku Konsumen dan Konsep Strategi Pemasaran (berbasis teori dan pendekatan praktis). Insan Cendekia Mandiri.
Suleman, Dede, Zuniarti, I., Marginingsih, R., Sabil, Nurhayaty, E., Rachmawati, S., Pramularso, E. Y., & Sari, I. (2019). Competition between offline and online stores: when it comes to shopping for fashion products, which store will be the choice of Indonesian consumers? International Conference on Global Innovation and Trends in Economy, 1–14. https://easychair.org/publications/preprint/8drP
Suleman, Dede, Zuniarti, I., Marginingsih, R., Susilowati, I. H., Sari, I., & Nurhayaty, E. (2021). Management Science Letters. 11, 111–116. https://doi.org/10.5267/j.msl.2020.8.024
Suleman, Dede, Zuniarti, I., & Sabil, S. (2019). Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust. Management Dynamics in the Knowledge Economy, 7(2), 133–146. https://doi.org/10.25019/mdke/7.2.01
Wu, S.-I., & Chen, J.-Y. (2014). A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior. International Journal of Marketing Studies, 6(5). https://doi.org/10.5539/ijms.v6n5p119
Yadav, R., Sharma, S. K., & Tarhini, A. (2016). A multi-analytical approach to understand and predict the mobile commerce adoption. Journal of Enterprise Information Management, 29(2), 222–237. https://doi.org/10.1108/JEIM-04-2015-0034
Yunita, N. R., SUMARSONO, H., & FARIDA, U. (2019). PENGARUH PERSEPSI RISIKO, KEPERCAYAAN, DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI BUKA LAPAK (Studi Kasus Pada Komunitas Buka Lapak Ponorogo). ISOQUANT : Jurnal Ekonomi, Manajemen Dan Akuntansi, 3(1), 90. https://doi.org/10.24269/iso.v3i1.243
Zolait, A. H., Isa, S. M., Ali, H. M., & Sundram, V. P. K. (2018). Men vs. Women: Study of online shopping habits and factors influencing buying decisions in Bahrain. International Journal of E-Services and Mobile Applications, 10(4), 61–73. https://doi.org/10.4018/IJESMA.2018100104
Zuniarti, I., Suleman, D., Rachmawati, S., Sabil, & Rusiyati, S. (2020). How Ease of use, usefullness toward attitude of shopping at online retail. Dinasti International Journal of Education Management and Social Science, 1(4), Pp :448-453. https://doi.org/https://doi.org/10.31933/dijemss.v1i4.211