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Growing Science » International Journal of Data and Network Science » The differential impacts of customer commitment dimensions on loyalty in the banking sector in Jordan: Moderating the effect of e-service quality

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International Journal of Data and Network Science

ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 6 Issue 2 pp. 315-324 , 2022

The differential impacts of customer commitment dimensions on loyalty in the banking sector in Jordan: Moderating the effect of e-service quality Pages 315-324 Right click to download the paper Download PDF

Authors: Ahmad Khraiwish, Jassim Ahmad Al-Gasawneh, Jamal M.M. Joudeh, Nawras M. Nusairat, Yaser F. Alabdi

DOI: 10.5267/j.ijdns.2022.1.006

Keywords: Islamic banks, Conventional banks, e-service quality (e-SQ), Affective commitment (AC), Normative commitment (NC), Calculative commitment (CC), Customer loyalty, Jordan

Abstract: The current research scrutinizes the relationship between the three model commitment components (affective, normative, and calculative commitment) and their various influences on customer loyalty. This is particularly in the banking sector setting in Jordan. A self-reported questionnaire was distributed to collect primary data for analysis. 333 completed questionnaires were analyzed via using PLS software to extract the effect of e-service quality on the relationship between customer commitment and loyalty. The results of this study demonstrate that the affective type of commitment has a positive impact on customer loyalty followed by normative commitment and lately by calculative commitment. Moreover, the results show that the influence of the dimensions of customer’s commitment on loyalty is moderated by e-service quality. This study indicates that affective commitment elements (self-identification, sense of belonging and emotional attitudinal components) are essential for customers when they deal with their bank. On the other hand, the cost associated with leaving has shown to have the weakest impact on customer loyalty. Companies must know that customers may switch even though the cost associated with leaving is high.

How to cite this paper
Khraiwish, A., Al-Gasawneh, J., Joudeh, J., Nusairat, N & Alabdi, Y. (2022). The differential impacts of customer commitment dimensions on loyalty in the banking sector in Jordan: Moderating the effect of e-service quality.International Journal of Data and Network Science, 6(2), 315-324.

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Journal: International Journal of Data and Network Science | Year: 2022 | Volume: 6 | Issue: 2 | Views: 2106 | Reviews: 0

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