This paper investigates the effects of three factors of courtesy, generosity and responsibility on human resources development (HRM) in one of Iranian auto industries based on Yoon method [Yoon, C. (2009). The effects of organizational citizenship behaviors on ERP system success. Computers in Human Behavior, 25(2), 421-428.]. The study considers whether having a good sense of responsibility improves the quality of information in HRM. It also investigates whether having good courtesy as well as excellence improve HRM and finally the study investigates the effect of excellence on improving innovation in the area of information technology. Using structural equation modeling, the study confirms all hypotheses of the survey and the implementation of Freedman test confirms that courtesy plays the most important effect followed by having a good generosity and responsibility.

This paper presents an empirical investigation to study the impacts of personal entrepreneurial characteristics including “Need to succeed”, “Idea fluency” and “Pragmatism” among students who were enrolled in different fields at Islamic Azad University of Zanjan, Iran. Using a standard questionnaire, which is modified for Iranian culture, the study measures the effects of three factors. The results of Kolmogorov-Smirnov indicate that all three variables of the survey were normally distributed. The results of t-student test for “Need to succeed” is equal to 28.623 with df = 349 and Sig. = 0.000, which is statistically significant. In addition, t-student test for “Idea fluency” is equal to 16.124 with df = 349 and Sig. = 0.000, which is also statistically significant. Finally, the results of t-student test for “Pragmatism” is equal to 31.255 with df = 349 and Sig. = 0.000, which is statistically significant. The findings indicate that the participants hold relatively high level of personal entrepreneurial characteristics.

This paper investigates the effect of market orientation on small businesses active in fast food industry. Using a simple random method, the study selects a sample 278 fast food units out of approximately 1000 existing restaurants in city of Tehran, Iran. The proposed study designs a questionnaire in Likert scale and distributes it among regular fast food consumers. Using structural equation modeling, the study has detected that there were positive and meaningful relationships between continuous changes on consumer preferences on products and services on one side and market orientation on the other side.

During the past few years, there have been some evidences to believe that organizational citizenship behavior (OCB) could significantly influence on the success of organizations. This paper presents an empirical investigation to study the effects of OCB on human resource management. The proposed study designs a questionnaire and distributes it among some 260 experts who worked for an Iranian auto industry. The study designs a questionnaire in Likert scale, examines three hypotheses including the relationship between conscientiousness and information quality, courtesy and work efficiency and between civic virtue and work efficiency. Cronbach alphas for Courtesy, Civic virtue and Information Quality are calculated as 0.75, 0.76 and 0.81, respectively. Using structural equation modeling, the study has confirmed existence of positive and meaningful relationships among various components of the survey, which confirms all three hypotheses of the survey.

This paper presents an empirical investigation on psychological characteristics of entrepreneurs in one of Iranian universities located in city of Zanjan, Iran. The proposed study of this paper uses a standard questionnaire in Likert scale and concentrates on three components of locus of control, risk taking and tolerance of ambiguity. The study chooses a sample of 350 out of 11,000 students who were enrolled in various areas and detected that students maintained higher level of risk taking (t-student = 10.999, P-value = 0.000), higher level of locus of control (t-student = 29.708, P-value = 0.000) and lower level of tolerance of ambiguity (t-student = -13.584, P-value = 0.000).

This paper presents a study to investigate the effects of perception and marketing expenditures as well as financial and non-financial promotions on brand equity. The proposed study of this paper prepares a questionnaire in Likert scale and distributes it among regular customers of three types of Shampoo in city of Tehran, Iran. The implementation of structural equation modeling for the proposed study of this paper has been accomplished based on LISREL software. The results of the survey on testing various hypotheses indicate that perception on marketing expenditure, financial as well as non-financial promotion and word of mouth advertisement influence positively on brand awareness and negatively on non-financial promotions (?=0.01). In addition, brand awareness influences positively on perception quality (?=0.01). Brand awareness as well as brand associate also influence on brand loyalty (?=0.01).

This paper presents an empirical investigation on the effects of brand experience, trust, perception image and brand satisfaction on creating customer loyalty on Iranian laptop market. The proposed study of this paper prepares a questionnaire in Likert scale and distributes it among some university students in province of Qazvin, Iran. The implementation of structural equation modeling for the proposed study of this paper has been accomplished based on LISREL software. Cronbach alphas for experience, satisfaction, loyalty, trust and perception from brand are calculated as 0.71, 0.83, 0.76, 0.69 and 0.86, respectively and they validate the overall questionnaire. The results of the survey on testing various hypotheses indicate that brand experience has positive and meaningful relationship with brand satisfaction, trust, perception image and loyalty. In addition, satisfaction, perception image and trust have positive meaningful with brand loyalty.

During the past few years, there has been a growing trend on luxury good consumption among Iranian consumers. Many rich people change their mobile devices, purchase new expensive cars, etc. This paper investigates the effects of three factors including consumer perceived value, sensitivity to social norms and need for uniqueness on consumer’s intention to purchase luxury products based on the theory of planned behavior. The proposed study uses clustering technique and randomly chooses a sample of 250 rich people and distributes a questionnaire among them. The study uses structural equation modeling and the implementation of the proposed model has been executed using LISREL software package. The results indicate the all three factors, consumer perceived value, sensitivity to social norms and need for uniqueness, influence consumer intention to buy luxury goods. In addition, consumer knowledge is a mediator factor between need for uniqueness and purchase intention.