This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of UAE consumers. It also intends to explore the moderating effect of Price consciousness on the relationship between green products purchase intention and green products actual purchase behavior. A self-administered questionnaire used to collect the data about the study variables, 186 respondents from UAE participated in this research and data analyzed using Statistical Package for Social Sciences (SPSS) version 22. The findings of this research indicate that Subjective and Objective Environmental Knowledge were determinants of Green Products Purchase Intention, and that Purchase Intention was positively and significantly associated with actual Purchase Behavior. No significant relationship found of price consciousness as a moderator.

This research intends to figure the antecedents of Green Management and its implementation in manufacturing sector companies in UAE. The study also intends to explore the relationship between the implementation of green management and sustainable performance as measured by complied scale of social, economic and environmental performance. Quantitative research methods are used and the necessary data are collected from 134 companies by using google form survey sent to participants. Statistical Package of Social Sciences (SPSS) Version 22 is used to analyze the data. The findings of this research reveal that managers’ environmental knowledge and managers’ green product awareness were positively and significantly associated with green management and that green management was also positively and significantly associated with sustainable performance.

This paper aims to measure consumer awareness of environmentally friendly products in the context of United Arab Emirates. The study also intends to measure the effect of consumer awareness on the customer intention to purchase environmentally friendly products and whether or not consumer attitudes mediate this relationship. A self-administered survey was delivered using google form tool to reach as many respondents as possible, where a link to survey has been shared by emails, the respondent randomly selected from United Arab Emirates. A total of 174 responses has been received of which 7 responses dropped for being not complete, resulting in 167 useful responses. Content validity has been done to ensure the items are clearly understood, which is accomplished by consulting two academicians who are familiar with this field of study. SPSS statistical package version 22 has been used to test the hypotheses of this research. Based on data analysis, it has been found that Environmental Awareness positively and significantly affects Consumers’ Attitudes toward environmentally friendly products and Green products Purchase Intention, respectively. Furthermore, a positive and significant relationship between Consumers’ Attitudes towards environmentally friendly products and Purchase Intention is detected. However, the proposed mediating role of Attitudes in the relationship between Environmental Awareness and Purchase Intention was not supported.

Green management and its implementation and practices attracted the attention of both practitioners and academicians alike, which in part is due to its positive impact on the environment and sustainability, however, little is known about what really measures the effect of green management practices on business performance. Conventional measures of financial performance cannot reflect the proposed effect since green management is long-term oriented and not limited to financial performance only. This research explores the potentials of using balanced scorecard to measure the effect of green marketing, green supply chain and green human resources on the performance of the firms. Simple random sampling technique was followed in this research, and data were collected from 113 managers from different companies in service and manufacturing sectors in UAE. The findings indicate that green marketing was the major determinant of customers’ performance, green human resources was the major factor affecting learning and growth, and that green supply chain was the main influencer on financial performance and internal processes.