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Growing Science » Authors » Rouhi Faisal

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

The effect of green marketing, green supply chain and green human resources on business performance: Balanced scorecard approach Pages 133-138 Right click to download the paper Download PDF

Authors: Majdi Khaleeli, Rouhi Faisal, Shaista Anwar

DOI: 10.5267/j.uscm.2020.11.001

Keywords: Green Management, Green Marketing, Green Supply Chain, Green Human Resources, Balanced Scorecard, Business Performance

Abstract:
Green management and its implementation and practices attracted the attention of both practitioners and academicians alike, which in part is due to its positive impact on the environment and sustainability, however, little is known about what really measures the effect of green management practices on business performance. Conventional measures of financial performance cannot reflect the proposed effect since green management is long-term oriented and not limited to financial performance only. This research explores the potentials of using balanced scorecard to measure the effect of green marketing, green supply chain and green human resources on the performance of the firms. Simple random sampling technique was followed in this research, and data were collected from 113 managers from different companies in service and manufacturing sectors in UAE. The findings indicate that green marketing was the major determinant of customers’ performance, green human resources was the major factor affecting learning and growth, and that green supply chain was the main influencer on financial performance and internal processes.
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Journal: USCM | Year: 2021 | Volume: 9 | Issue: 1 | Views: 2244 | Reviews: 0

 
2.

Exploring metaverse-enabled innovation in banking: Leveraging NFTS, blockchain, and smart contracts for transformative business opportunities Pages 35-44 Right click to download the paper Download PDF

Authors: Azza Mohamed, Rouhi Faisal

DOI: 10.5267/j.ijdns.2023.10.020

Keywords: Metaverse, Blockchain, Banking Services, Artificial Intelligence, NFTs, Virtual Reality

Abstract:
Industries all throughout the world are preparing to understand the ramifications of the emerging metaverse, which is a merger of the virtual and physical worlds. Notably, the banking industry stands on the cusp of a monumental shift, with the metaverse offering unprecedented operational enhancements. While the potential transformations brought about by the metaverse are discussed in various sectors, there is a discernible gap in understanding its specific applications in banking, especially with respect to advanced technologies such as NFTs, blockchain, and smart contracts. The study adopts a comprehensive approach to bridge this knowledge gap, employing convenience non-probability sampling to engage 48 subject matter experts specializing in Metaverse-Enabled Innovation in Banking. Data was collected using both mailed and electronic questionnaires. The empirical analysis offers strong evidence supporting the pivotal role of technologies like Digital Twins, Artificial Intelligence, and Blockchain-Based Assets in the metaverse's preliminary stages. We discover a plethora of business potential for banks within the metaverse, including client communication, cross-border transactions, mortgages, digital assets, green loans, and data security.‎‎
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Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 1 | Views: 1720 | Reviews: 0

 

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