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Growing Science » Authors » I Gusti Ayu Purnamawati

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Cultural perspectives of business performance and subjective well-being Pages 1055-1062 Right click to download the paper Download PDF

Authors: Anak Agung Istri Ngurah Marhaeni, I Gusti Ayu Purnamawati

DOI: 10.5267/j.msl.2020.9.024

Keywords: Subjective well-being, Business performance, Cultural

Abstract:
Women's entrepreneurship is closely related to managerial effectiveness and innovation and women's limited access to economic resources greatly influences women's welfare. This study aimed to analyze the effects of woman empowerment, entrepreneurial orientation, business network, and business performance on subjective well-being. The research design was in the form of explanatory research and used structural equation modeling. The population in this study were all weaving businesses in Bali Province. Determination of samples in this study was based on non-probability sampling. The sampling used in this study was 112 women weaving business owners. The results of this study reveal that entrepreneurial orientation and business networks had significant effects on business performance and subjective well-being, while women's empowerment had no effect, although it was moderated by the role of bricolage. This research measurement was based on the spiritual philosophy of Tri Hita Karana in cultural perspectives.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 3 | Views: 1306 | Reviews: 0

 
2.

Psychological dimensions and practical strategies: MSME and mobile payment adoption Pages 577-586 Right click to download the paper Download PDF

Authors: Gede Adi Yuniarta, I Gusti Ayu Purnamawati

DOI: 10.5267/j.msl.2020.9.009

Keywords: Value, Hedonic, Promotion, Security, Mobile, Payment

Abstract:
E-commerce security threats can undermine public confidence in electronic payments. In addition, most users are relatively unfamiliar with the technical details of electronic payment security. This study aims to determine the effect of price value, hedonic motivation, promotion and technology security on the interests of small and medium businesses using mobile payment applications. The questionnaire was used to collect data from 157 small and medium scale entrepreneurs in Bali Province with an even distribution of the sample and tested using multiple linear regression analysis. The results show that the value of price, hedonic motivation, promotion and technology security had positive and significant effects on the interest of entrepreneurs with small and medium-scale businesses using mobile payment applications. This study uses hedonic motivation variables used in researching financial technology by linking the latest theory, namely UTAUT2, which can effectively explain and analyze the behavior of acceptance of new product information technology.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 2518 | Reviews: 0

 
3.

Women’s entrepreneurship and local wisdom: The role of sustainable subjective wellbeing Pages 3879-3890 Right click to download the paper Download PDF

Authors: I Gusti Ayu Purnamawati, Made Suyana Utama, I Wayan Suartana, Anak Agung Istri Ngurah Marhaeni

DOI: 10.5267/j.msl.2020.7.023

Keywords: Woman entrepreneur, Subjective well-being, Local wisdom

Abstract:
The research objective is to analyze the effect of women's empowerment, bricolage, and entrepreneurial orientation, in improving business performance and life satisfaction perceived by women entrepreneurs through subjective well-being. The sampling technique used is non-probability sampling and data collection methods through non-behavioral observation, structured interviews, and in-depth interviews. The research data were sourced from primary data through questionnaires and interviews and used a sample of 113 weaving entrepreneurs in Bali Province. Data analysis techniques with descriptive statistics and Structural Equations Model using Partial Least Square. The results showed that: women's empowerment and entrepreneurial orientation influences business networks. Entrepreneurial orientation, business networks and bricolage have a significant effect on business performance. Empowering women has no significant effect on business performance. But overall, women's empowerment, entrepreneurial orientation, business networks and business performance have a significant effect on subjective well-being. Bricolage strengthens the role of women's empowerment in the business performance of weaving owners. The positive influence of women's empowerment and entrepreneurial orientation through business networks on business performance and subjective well-being. Business performance mediates the influence of women's empowerment, entrepreneurial orientation, and business networks on subjective well-being.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 16 | Views: 1812 | Reviews: 0

 
4.

Women and strategic dimensions in acceleration of poverty reduction Pages 3587-3596 Right click to download the paper Download PDF

Authors: I Gusti Ayu Purnamawati, Gede Adi Yuniarta

DOI: 10.5267/j.msl.2020.6.035

Keywords: Woman empowerment, Strategic, Financial literacy, e-commerce

Abstract:
This study aims to analyze the role of women and the strategic dimensions in accelerating poverty reduction. In the midst of the pandemic situation Covid-19 caused many medium and large businesses that experienced a downturn. Micro businesses began to grow amid the economic difficulties faced by the community to be able to survive. The role of women in accelerating the poverty reduction through the management of micro businesses is a top priority for sustainable development. This research is located in Buleleng Regency, Bali Province and uses quantitative methods. Primary data sources were obtained using questionnaires sent to respondents. The data analysis method uses multiple linear regression. The population consists of micro-enterprises managed by women in 2019 of 246 businesses. The selecting samples method is based on convenience sampling and the entire population was sampled in this study. The results in this study indicate that financial literacy and women empowerment had positive and significant effects on women performance in micro-businesses. Interest in using e-commerce had no effect on women’s performance in micro businesses. Without the use of e-commerce, it is believed that women in micro-businesses will be increasingly left behind by other business actors, and age matters in association with technology and competition between other business actors which will be tighter to have an impact on performance and sustainability of the business.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 15 | Views: 2188 | Reviews: 0

 
5.

Performance evaluation of microfinance institutions and local wisdom-based management concept Pages 143-152 Right click to download the paper Download PDF

Authors: I Gusti Ayu Purnamawati, Ni Ketut Sari Adnyani

DOI: 10.5267/j.msl.2019.8.008

Keywords: Performance prism, Microfinance, Management, Local wisdom

Abstract:
This study aims to evaluate the performance of microfinance institutions and local wisdom-based management concept. Quantitative approach is used in this study. The data analysis technique used in this study are quantitative and qualitative data analyses, which include the stakeholders and key performance indicators (KPI). Analytical Hierarchy Process (AHP) tech-nique is used to determine the quality, Objective Matrix is used for scoring, and Traffic Light System is used for grouping in colors. The results of the study show that not only strategies, processes, and capabilities influence on the Lembaga Perkreditan Desa (LPD) (village credit institution) of Depeha Village, but also the stakeholder’s satisfaction and contributions also influence the LPD. The strategy formulation is carried out by the LPD based on the stake-holders’ determinants of satisfaction and Catur Purusa Artha concept (a traditional philosophy for life by Balinese Hinduism which means four goals in human life).
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 1 | Views: 2151 | Reviews: 0

 

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