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Growing Science » Authors » Gede Adi Yuniarta

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Psychological dimensions and practical strategies: MSME and mobile payment adoption Pages 577-586 Right click to download the paper Download PDF

Authors: Gede Adi Yuniarta, I Gusti Ayu Purnamawati

DOI: 10.5267/j.msl.2020.9.009

Keywords: Value, Hedonic, Promotion, Security, Mobile, Payment

Abstract:
E-commerce security threats can undermine public confidence in electronic payments. In addition, most users are relatively unfamiliar with the technical details of electronic payment security. This study aims to determine the effect of price value, hedonic motivation, promotion and technology security on the interests of small and medium businesses using mobile payment applications. The questionnaire was used to collect data from 157 small and medium scale entrepreneurs in Bali Province with an even distribution of the sample and tested using multiple linear regression analysis. The results show that the value of price, hedonic motivation, promotion and technology security had positive and significant effects on the interest of entrepreneurs with small and medium-scale businesses using mobile payment applications. This study uses hedonic motivation variables used in researching financial technology by linking the latest theory, namely UTAUT2, which can effectively explain and analyze the behavior of acceptance of new product information technology.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 2518 | Reviews: 0

 
2.

Women and strategic dimensions in acceleration of poverty reduction Pages 3587-3596 Right click to download the paper Download PDF

Authors: I Gusti Ayu Purnamawati, Gede Adi Yuniarta

DOI: 10.5267/j.msl.2020.6.035

Keywords: Woman empowerment, Strategic, Financial literacy, e-commerce

Abstract:
This study aims to analyze the role of women and the strategic dimensions in accelerating poverty reduction. In the midst of the pandemic situation Covid-19 caused many medium and large businesses that experienced a downturn. Micro businesses began to grow amid the economic difficulties faced by the community to be able to survive. The role of women in accelerating the poverty reduction through the management of micro businesses is a top priority for sustainable development. This research is located in Buleleng Regency, Bali Province and uses quantitative methods. Primary data sources were obtained using questionnaires sent to respondents. The data analysis method uses multiple linear regression. The population consists of micro-enterprises managed by women in 2019 of 246 businesses. The selecting samples method is based on convenience sampling and the entire population was sampled in this study. The results in this study indicate that financial literacy and women empowerment had positive and significant effects on women performance in micro-businesses. Interest in using e-commerce had no effect on women’s performance in micro businesses. Without the use of e-commerce, it is believed that women in micro-businesses will be increasingly left behind by other business actors, and age matters in association with technology and competition between other business actors which will be tighter to have an impact on performance and sustainability of the business.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 15 | Views: 2188 | Reviews: 0

 
3.

The effect of contextual factors, government, corporate social responsibility and competency on business development Pages 121-132 Right click to download the paper Download PDF

Authors: Gede Adi Yuniarta, Made Suyana Utama, Ida Ayu Nyoman Saskara, I Gusti Wayan Murjana Yasa

DOI: 10.5267/j.msl.2019.8.010

Keywords: Contextual, Government, CSR, Competency, Competitiveness

Abstract:
This study aims to analyze the influence of contextual factors, government role, implementation of corporate social responsibility, and competency on competitiveness of wood craft Small Medium Industries (SMI) in Bali Province, Indonesia. The renewal of this research is to include the implementation of CSR in order to improve business competencies and competitiveness of SMIs. A sample of 152 respondents from the wood crafts SMIs in Bali Province. The research approach used is quantitative (positivist) and the type of research is exploratory with a questionnaire as a method of data collection. Partial Least Square as a data analysis tool is used. The results of the study show that: contextual factors, government role, and CSR implementation had positive and significant effects on competencies and competitiveness of SMIs. Contextual factors have the smallest influence on business competencies and competitiveness when compared with other variables in the study.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 1 | Views: 2007 | Reviews: 0

 

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