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An exploration study to find important factors influencing on authenticity of brand Pages 2655-2660 Download PDF

Authors: Naser Azad, Elham Eghbali, Mehrnaz Moshkelati, Hamid Bagheri, Hamed Asgari

DOI: 10.5267/j.msl.2013.08.038

Keywords: Authenticity of brand, Brand identification, Factor analysis

Abstract:

Building an appropriate brand always makes it possible to reach better market share in competitive market. This paper presents a study to find important factors influencing the authenticity of brand. The proposed study designs a questionnaire in Likert scale consists of 21 questions, distributes it among 400 people who purchase regularly from chain stores in city of Tehran, Iran and collects 388 filled ones. Cronbach alpha is calculated as 0.712. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.748 and 1718.212, respectively. Based on the results of our survey, we have derived five factors including brand identification, brand registration, brand position, perception image from the brand and trust to brand.

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An exploration study to find important factors influencing on brand identification Pages 2425-2430 Download PDF

Authors: Naser Azad, Daryoush Raoof, Shabnam Haj Seyed Javadi, Hamed Asgari, Hamid Bagheri

DOI: 10.5267/j.msl.2013.08.023

Keywords: Brand identification, Brand image, Factor analysis

Abstract:

Building a famous brand often makes it possible to have sustainable growth in competitive market. A good brand name plays an important role on increasing word of mouth advertisement, the number of loyal customers and repurchase habits. However, in order to build a good brand, we need to create sustainable brand identification and to do this we need to determine influential factors. This paper presents an empirical investigation to find important factors influencing brand identification. The proposed study designs a questionnaire in Likert scale consists of 23 questions, distributes it among 400 people who purchase regularly from hyperstar and collects 400 filled ones. Cronbach alpha is calculated as 0.735. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.784 and 2300.022, respectively. Based on the results of our survey, we have derived five factors including sense of brand, brand community, trust to brand, value of brand and personality of brand.

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An exploration study to find important factors influencing on multi-dimensional organizational culture Pages 2207-2212 Download PDF

Authors: Naser Naser, Sina Nobahari, Fatemeh Isapour, Hamid Bagheri, Hamed Asgari

Keywords: Connection based culture, Diversity in culture, Factor analysis, Integrated culture, Organizational culture, Structure of culture

Abstract:

This paper presents an empirical investigation to find important factors influencing multi-dimensional organizational culture. The proposed study designs a questionnaire in Likert scale consists of 21 questions, distributes it among 300 people who worked for different business units and collects 283 filled ones. Cronbach alpha is calculated as 0.799. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.821 and 1395.74, respectively. The study has implemented principal component analysis and the results have indicated that there were four factors influencing organizational culture including, diversity in culture, connection based culture, integrated culture and structure of culture. In terms of diversity in culture, sensitivity to quality data and cultural flexibility are the most influential sub-factors while connection based marketing and relational satisfaction are two important sub-factors associated with diversity in culture. The study discusses other issues.

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An exploration study to find important factors influencing on brand in rubber industry Pages 2357-2360 Download PDF

Authors: Mehrnaz Moshkelati, Elham Eghbali, Hamed Asgari, Hamid Bagheri

Keywords: Brand image, Factor analysis, Rubber industry

Abstract:

Building a distinguished brand often makes it possible to have sustainable growth in competitive market. It also helps us sell products with higher price; attract reliable customers for long term relationships. This paper presents an empirical investigation to find important factors influencing rubber industry. The proposed study designs a questionnaire in Likert scale consists of 20 questions, distributes it among 300 people and collects 265 filled ones. Cronbach alpha is calculated as 0.756. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.75 and 1292.573, respectively. Based on the results of our survey, we have derived six factors including brand transparency, expected quality, brand promises, brand support and brand sustainability.

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An exploratory study to identify critical factors of innovation culture in organizations Pages 1949-1954 Download PDF

Authors: Hamed Asgari, Hamid Bagheri, Alireza Dekho Nazari, Majid Tavassoli, Mohsen Rezaeipour

Keywords: Factor analysis, Innovation, Organizational culture

Abstract:

During the past two decades, there has been a growing trend on knowledge-based organizations. Innovation, on the other hand, plays essential role on building competitive business units. In this paper, we present an exploratory study to identify critical factors of innovation culture in organizations. We detect important factors influencing innovation culture in construction industry based on the implementation of factor analysis. The proposed study designs a questionnaire and distributes it among 400 experts who are involved in construction industry. Cronbach alpha has been calculated as 0.779, which validates the overall questionnaire. The results of factor analysis have indicated that six factors of building cultural infrastructures, education, organizational vision, established culture, strategic culture and flexible culture are the most important items influencing innovation culture.

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An exploration study on factors influencing on market orientation: A case study of tourism industry Pages 1507-1510 Download PDF

Authors: Hamid Bagheri, Masoud Hassanabadi, Fatemeh Isapour, Hamed Asgari

Keywords: Factor analysis, Market oriented, Tourism industry

Abstract:

During the past two decades, tourism industry has become popular among many researchers in developing countries. Tourism is able to attract substantial amount of investment to some areas where many investors are normally unwilling to invest in. This paper, presents important factors influencing market orientation in tourism industry based on the implementation of factor analysis. The proposed study designs a questionnaire and distributes it among 267 experts who are involved in tourism industry. Cronbach alpha has been calculated as 0.873, which validates the overall questionnaire. The results of factor analysis have indicated that six factors of market oriented, limiting rules and regulations, strategic competition, marketing planning culture, financial figures and top management.

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An empirical investigation on factors influencing on customer loyalty: A case study of Shahrvand food chain in Tehran Pages 1665-1670 Download PDF

Authors: Seyed Valiollah Tabatabaee Hanzaee, Fatemeh Eisapour, Bahram Azizi, Hamed Asgari, Hamid Bagheri

Keywords: Customer loyalty, Factor analysis, Shahrvand chain

Abstract:

In today's competitive business environment, consumers are exposed to make their choice from different alternatives. Customer loyalty has never been an easy task and many business owners may lose their customer as soon as new products appear on the market. This paper presents a study to find important factors influencing on sales force using factor analysis. The proposed study designed a questionnaire and distributed among 180 customers of a well-known food chain named Shahrvand in different regions in city of Tehran, Iran and managed to collect 156 filled ones. The questionnaire consists of 68 questions Cronbach alpha was calculated as 0.847, which is well above the minimum acceptable limit and validates the results. The results of our survey indicate that five major factors including multi-sensory brand experience, brand engagement, pleasing brand, brand communications and brand effectiveness influence brand loyalty, significantly.

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An exploration study on factors influencing green marketing Pages 1369-1374 Download PDF

Authors: Naser Azad, Sina Nobahari, Hamid Bagheri, Mojtaba Esmaeeli, Mohammad Rikhtegar

DOI: 10.5267/j.msl.2013.04.013

Keywords: Critical factors, Factor analysis, Green marketing

Abstract:

These days, there have been tremendous efforts on offering products, which are environment friendly. Green marketing plays an important role for attracting new customer and customer retention. This paper presents an empirical investigation based on the implementation of factor analysis to locate important factors influencing green marketing planning and strategies. building market oriented business units. The study designs a questionnaire including 23 questions and the questionnaire was distributed among 200 people who were visiting organic product exhibition. Cronbach alpha was calculated as 0.845, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including green labeling, compatibility, product value and marketing component and size.

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An exploration study on building market oriented business Pages 1403-1408 Download PDF

Authors: Naser Azad, Mohammad Rikhtegar, Hamed Asgari, Hamid Bagheri, Hanieh Kasehchi

DOI: 10.5267/j.msl.2013.04.009

Keywords: Market oriented, Critical factors, Factor analysis

Abstract:

Building market oriented business units is one of the key successes for creating competitive economy. This paper presents an empirical investigation based on the implementation of factor analysis to detect important factors influencing building market oriented business units. The study designs a questionnaire including 22 questions and after verifying skewness of the data the questions were reduced to 18 and the questionnaire was distributed among 220 experts. Cronbach alpha was calculated as 0.789, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including knowledge management, customer relationship management, creativity and flexibility.

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A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain Pages 1415-1420 Download PDF

Authors: Naser Azad, Bahram Azizi, Hamed Asgari, Hamid Bagheri

DOI: 10.5267/j.msl.2013.04.007

Keywords: Factor analysis, Critical factors, Food chain

Abstract:

Customer purchasing behavior plays an essential role on marketing planning in today’s competitive environment. Immediate purchasing behavior is one of the most important components of purchasing behavior. In this paper, we use factor analysis to extract important factors influencing immediate purchasing behavior.The proposed study of this paper designs a questionnaire including 35 questions and through basic investigation, the questions are reduced to 21 ones. The questionnaire is distributed among 200 regular customers and 149 questionnaires have been collected. Cronbach alpha has been calculated as 0.804, which is well above the minimum desirable level of 0.7. The survey is conducted among regular customers who normally make purchases from Shahrvand food chains in city of Tehran, Iran. The results of factor analysis reveals four major factors including intelligence pricing strategy, involvement, promotion margin and consumer behavior. The proposed study of this paper considers “intelligence pricing strategy” for the first time as an important factor in consumer’s purchasing behavior.

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