How to cite this paper
Azad, N., Rikhtegar, M., Asgari, H., Bagheri, H & Kasehchi, H. (2013). An exploration study on building market oriented business.Management Science Letters , 3(5), 1403-1408.
Refrences
Azad, N., Hamdavipour, L. (2012). A study on effects of packaging characteristics on consumer & apos; s
purchasing confidence. Management Science Letters, 2(1), 397-402.
Azad, N., Hashemi, S. (2012). A study on important factors influencing customer relationship
management: A case study of Mobile service provider. Management Science Letters, 2(4), 1161-
1164.
Azad, N., & Hashemi, S. (2013). A study on important factors influencing customer relationship
management: A case study of Mobile service provider. Management Science Letters, 3, 1161-
1166.
Azad, N., Rostamnia, Y., & Tazari, J. (2013). A study on important factors influencing innovation on
computer hardware equipment: An empirical investigation using structural equation modeling.
Management Science Letters, 3(4), 1291-1296.
Chen, S. C., & Quester, P. G. (2009). A value-based perspective of market orientation and customer
service. Journal of Retailing and Consumer Services, 16(3), 197-206.
Cheng, C. C., & Krumwiede, D. (2012). The role of service innovation in the market orientation—
new service performance linkage. Technovation, 32(7-8), 487–497.
Hsieh, Y. C., Chiu, H. C., & Hsu, Y. C. (2008). Supplier market orientation and accommodation of
the customer in different relationship phases. Industrial Marketing Management, 37(4), 380-393.
Keneley, M., & Hellier, P. (2001). A market oriented approach to Australian undergraduate
economics education: justification and explanation. Economic Papers: A journal of applied
economics and policy, 20(2), 81-94.
Kim, Y. (2003). How will market orientation and environment and firm’s character influence
performance?. Cross Cultural Management: An International Journal, 10(4), 71-88.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and
managerial implications. The Journal of Marketing, 54(2), 1-18.
Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of
sustainable competitive advantage or simply the cost of competing?. Journal of Marketing, 75(1),
16-30.
Liu, S. S., Luo, X., & Shi, Y. Z. (2003). Market-oriented organizations in an emerging economy: a
study of missing links. Journal of Business Research, 56(6), 481-491.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The
Journal of Marketing, 20-35.
Polo Pe?a, A. I., Jamilena, D. M. F., & Molina, M. ?. R. (2012). Validation of a market orientation
adoption scale in rural tourism enterprises. Relationship between the characteristics of the
enterprise and extent of market orientation adoption. International Journal of Hospitality
Management, 31(1), 139-151.
Ruekert, R. W. (1992). Developing a market orientation: an organizational strategy
perspective. International journal of research in marketing, 9(3), 225-245.
Singh, S., & Ranchhod, A. (2004). Market orientation and customer satisfaction: Evidence from
British machine tool industry. Industrial Marketing Management, 33(2), 135-144.
Wang, C. H., Chen, K. Y., & Chen, S. C. (2012). Total quality management, market orientation and
hotel performance: the moderating effects of external environmental factors. International Journal
of Hospitality Management, 31(1), 119-129.
Williams, B. K., Szaro, R. C., & Shapiro, C. D. (2010). Adaptive Management: The US Department
of the Interior Technical Guide. US Department of the Interior.
purchasing confidence. Management Science Letters, 2(1), 397-402.
Azad, N., Hashemi, S. (2012). A study on important factors influencing customer relationship
management: A case study of Mobile service provider. Management Science Letters, 2(4), 1161-
1164.
Azad, N., & Hashemi, S. (2013). A study on important factors influencing customer relationship
management: A case study of Mobile service provider. Management Science Letters, 3, 1161-
1166.
Azad, N., Rostamnia, Y., & Tazari, J. (2013). A study on important factors influencing innovation on
computer hardware equipment: An empirical investigation using structural equation modeling.
Management Science Letters, 3(4), 1291-1296.
Chen, S. C., & Quester, P. G. (2009). A value-based perspective of market orientation and customer
service. Journal of Retailing and Consumer Services, 16(3), 197-206.
Cheng, C. C., & Krumwiede, D. (2012). The role of service innovation in the market orientation—
new service performance linkage. Technovation, 32(7-8), 487–497.
Hsieh, Y. C., Chiu, H. C., & Hsu, Y. C. (2008). Supplier market orientation and accommodation of
the customer in different relationship phases. Industrial Marketing Management, 37(4), 380-393.
Keneley, M., & Hellier, P. (2001). A market oriented approach to Australian undergraduate
economics education: justification and explanation. Economic Papers: A journal of applied
economics and policy, 20(2), 81-94.
Kim, Y. (2003). How will market orientation and environment and firm’s character influence
performance?. Cross Cultural Management: An International Journal, 10(4), 71-88.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and
managerial implications. The Journal of Marketing, 54(2), 1-18.
Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of
sustainable competitive advantage or simply the cost of competing?. Journal of Marketing, 75(1),
16-30.
Liu, S. S., Luo, X., & Shi, Y. Z. (2003). Market-oriented organizations in an emerging economy: a
study of missing links. Journal of Business Research, 56(6), 481-491.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The
Journal of Marketing, 20-35.
Polo Pe?a, A. I., Jamilena, D. M. F., & Molina, M. ?. R. (2012). Validation of a market orientation
adoption scale in rural tourism enterprises. Relationship between the characteristics of the
enterprise and extent of market orientation adoption. International Journal of Hospitality
Management, 31(1), 139-151.
Ruekert, R. W. (1992). Developing a market orientation: an organizational strategy
perspective. International journal of research in marketing, 9(3), 225-245.
Singh, S., & Ranchhod, A. (2004). Market orientation and customer satisfaction: Evidence from
British machine tool industry. Industrial Marketing Management, 33(2), 135-144.
Wang, C. H., Chen, K. Y., & Chen, S. C. (2012). Total quality management, market orientation and
hotel performance: the moderating effects of external environmental factors. International Journal
of Hospitality Management, 31(1), 119-129.
Williams, B. K., Szaro, R. C., & Shapiro, C. D. (2010). Adaptive Management: The US Department
of the Interior Technical Guide. US Department of the Interior.