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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

The impact of leadership styles on marketing effectiveness and financial performance in Jordanian banks sectors: Corporate social responsibility as a mediator Pages 2673-2682 Right click to download the paper Download PDF

Authors: Raed Walid Al-Smadi, Ibrahim Radwan Alnsour, Khalid Faris Alomari, Abd Al-Salam Ahmad Al-Hamad, Mohammad Salameh Almasarweh, Ahmad Yahiya Ahmad Bani Ahmad, Arkan Walid Al-Smadi

DOI: 10.5267/j.uscm.2024.5.004

Keywords: Banks financial performance, CSR, Leadership style, Jordan, Marketing effectiveness, PLS-SEM model

Abstract:
Human abilities are the primary factors that define the path of the corporation's improvement; these capabilities can be improved via training, experience, education, and innovation. Therefore, the current study delves into the impact of different leadership styles on marketing effectiveness and corporate financial performance through the role of corporate social responsibility as a mediator by utilizing a Partial Least Squares Structural Equation Modeling (PLS-SEM) to research 100 managers in 2023 in Jordanian banking sectors. The result of this study has shown a significant and positive relationship between leadership styles, marketing effectiveness, and financial performance. Furthermore, social responsibility, which is the mediator of the study, shows a significant role in the connection between leadership styles and marketing effectiveness as well as financial performance in banks. Minutely, this study found that transformational style promotes an innovation culture and inspires employees in the banking sector, in other words, this style of leadership emphasizes corporate social responsibility programs that support the bank and society's objectives.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 4 | Views: 853 | Reviews: 0

 
2.

How do corporate social responsibility and sustainable development goals shape financial performance in Indonesia's mining industry? Pages 1383-1394 Right click to download the paper Download PDF

Authors: Husnah Husnah, Mochammad Fahlevi

DOI: 10.5267/j.uscm.2023.5.099

Keywords: SDG, CSR, Financial Performance, Mining Industry

Abstract:
This study aims to investigate and scrutinize the financial performance, represented by the Return on Asset (ROA), considering the mediating roles of Corporate Social Responsibility (CSR) and Sustainable Development Goals (SDGs). The sample selection method used purposive sampling, which used several criteria with the research object being the Mining industry listed on the Indonesia Stock Exchange and the National Center for Sustainability Reporting (NCSR) in 2020-2021. The data were sourced from secondary materials derived from several mining companies. The research employed Structural Equation Modeling (SEM) for data analysis. The results of the study indicate that: (1) CSR has a significant positive effect on SDGs; (2) SDGs have a significant positive effect on financial performance; (3) CSR has a significant positive effect on financial performance; and (4) SDGs can mediate CSR and financial performance. Companies should consider enhancing their CSR disclosure, as it is positively related to SDG achievement and financial performance. Moreover, regulatory bodies may encourage firms to adopt SDGs as part of their CSR initiatives, which could lead to both societal and economic benefits.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 3 | Views: 2364 | Reviews: 0

 
3.

Mediation of employee job satisfaction on the relationship between internal corporate social responsibility and affective commitment Pages 195-202 Right click to download the paper Download PDF

Authors: Trang Thi Tran, Tien Thuy Nguyen, Duyen Nguyen Thien Ngo, Tung Anh Tran

DOI: 10.5267/j.msl.2020.8.015

Keywords: CSR, Job satisfaction, Affective commitment

Abstract:
This paper proposes a quantitative approach with statistical techniques for identifying the relationship between Internal Corporate Social Responsibility (ICSR) and Affective Commitment (AC) and clarifying the mediating effects of job satisfaction of employee. Five factors of ICSR including human rights, training and education, health and safety, work-life balance, and workplace diversity were examined. The major method in this paper is based on the quantitative approach, in which statistical techniques including Factor Analysis, Multiple Regression, and Path Analyses were performed. The unit of analysis was at individual level with the sample size of 233 employees who are working in different departments. The findings of this study showed that the higher levels of human rights, health and safety, job satisfaction and work-life balance employees were perceived at the higher level of AC. Based on the results of the path analysis, this study argued that to achieve high employee AC, employers should reach higher level of employee job satisfaction and improve human rights, health and safety and work-life balance. Although there were limitations, this study is expected to highlight several implications for small and medium companies in building ICSR.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 1 | Views: 1429 | Reviews: 0

 
4.

Applying 2-stage DEA model to evaluate the corporate social responsibility implementing efficiency of FDI firms Pages 2491-2500 Right click to download the paper Download PDF

Authors: Ngoc Mai Tran

DOI: 10.5267/j.msl.2020.3.046

Keywords: Corporate social responsibility, CSR, Stakeholder, Corporate reputation, FDI, Vietnam

Abstract:
From the stakeholder theory, the research evaluates the efficiency and impact of corporate social responsibility (CSR) implementation for various stakeholders including government, la-bor, customer, community on corporate reputation. A 2-stage Data Enveloped Analysis (DEA) model was employed using a quantitative method of questionnaire survey among a sample of 208 foreign direct investment (FDI) enterprises in Hanoi, Vietnam: Stage 1: Using DEA model to evaluate the efficiency of CSR implementation to improve the reputation of enterprises; Stage 2: Using multivariate regression model to assess the impact of CSR implementation on stakeholders in order to improve the reputation of enterprises. The result of the study should give managerial implications for the government and FDI firms in understanding the current state of CSR efficiency, as well as to formulate more target policies to promote FDI firms’ efficient commitment to CSR.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 11 | Views: 1693 | Reviews: 0

 
5.

Corporate social responsibility and its role in the impact of marketing tools on strategic marketing , Pages:367-374 Ahmad Saleh Altwaijri Right click to download the paper PDF (650K) Pages 367-374 Right click to download the paper Download PDF

Authors: Ahmad Saleh Altwaijri

DOI: 10.5267/j.jpm.2025.1.003

Keywords: Social media, CSR, CRM, Innovation orientation, Marketing capabilities

Abstract:
This paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities). Gathering data from a sample of managers and employees in service firms using a questionnaire, it was found that both marketing capabilities and innovation orientation are positively related to social media and CRM. However, CSR mediates only the impact of social media on marketing capabilities and the impact of CRM on marketing capabilities. There was no significant mediating role of CSR in the effect of CRM or social media on innovation orientation. Furthermore, the study revealed that CSR did not moderate the effect of social media and CRM on innovation orientation and marketing capabilities. Such results contribute to marketing literature through answering an important question: does CSR mediate or moderate the effect of social media and CRM on innovation orientation and marketing capabilities. Moreover, this study suggests that CSR is a crucial mechanism for developing marketing capabilities and at the same time CSR is not a pivotal prerequisite for the impact of marketing tools on strategic marketing to occur.
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Journal: JPM | Year: 2025 | Volume: 10 | Issue: 2 | Views: 476 | Reviews: 0

 
6.

The effect of contextual factors, government, corporate social responsibility and competency on business development Pages 121-132 Right click to download the paper Download PDF

Authors: Gede Adi Yuniarta, Made Suyana Utama, Ida Ayu Nyoman Saskara, I Gusti Wayan Murjana Yasa

DOI: 10.5267/j.msl.2019.8.010

Keywords: Contextual, Government, CSR, Competency, Competitiveness

Abstract:
This study aims to analyze the influence of contextual factors, government role, implementation of corporate social responsibility, and competency on competitiveness of wood craft Small Medium Industries (SMI) in Bali Province, Indonesia. The renewal of this research is to include the implementation of CSR in order to improve business competencies and competitiveness of SMIs. A sample of 152 respondents from the wood crafts SMIs in Bali Province. The research approach used is quantitative (positivist) and the type of research is exploratory with a questionnaire as a method of data collection. Partial Least Square as a data analysis tool is used. The results of the study show that: contextual factors, government role, and CSR implementation had positive and significant effects on competencies and competitiveness of SMIs. Contextual factors have the smallest influence on business competencies and competitiveness when compared with other variables in the study.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 1 | Views: 2007 | Reviews: 0

 
7.

Does corporate social responsibility reduce financial distress? Evidence from emerging economy Pages 2225-2232 Right click to download the paper Download PDF

Authors: Naeem Khan, Qaisar Ali Malik, Ahsen Saghir, Muhammad Haroon Rasheed, Muhammad Husnain

DOI: 10.5267/j.msl.2021.4.007

Keywords: CSR, FD, Z-Score, ZM-Score, Default Risk

Abstract:
This work investigates the relational behavior of corporate social responsibility (CSR) and its effect on firms' financial distress (FD). The population of the study consists of all the non-financial firms presently listed in the equity market of Pakistan. The yearly data set of 213 non-financial companies is selected from 2005 to 2017 with total observations of 2769. The analysis of the study based on OLS regression, fixed effect, and random effect models. The study also uses the GMM technique to guard against potential problems of endogeneity and heteroskedasticity that arise from the use of panel data. Results indicate that higher investment in CSR leads to reduced/lower financial distress. It suggests that investment in CSR raises the reputation and creditworthiness of firms. Key findings are robust as confirmed by alternative proxies of financial distress. Overall findings advocate that CSR helps in reducing default risk or financial distress and creates a better corporate environment that ultimately improves organizations' economic outlook.
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Journal: MSL | Year: 2021 | Volume: 8 | Issue: 11 | Views: 1638 | Reviews: 0

 
8.

Utilizing artificial intelligence and social media: Transforming public administration decision mak-ing and redefining the social responsibility landscape Pages 1587-1598 Right click to download the paper Download PDF

Authors: Sri Mulyani, Basrowi Basrowi

DOI: 10.5267/j.ijdns.2024.3.008

Keywords: Public administration, AI, CSR, Social Media, Decision-Making

Abstract:
Company activities can yield both favorable and adverse outcomes. Among the detrimental effects are various environmental crises stemming from companies' failure to responsibly manage and uphold ethical business practices within their operational environment. This study aims to scrutinize the impact of artificial intelligence and social media on augmenting public administration decision-making and its repercussions on corporate social responsibility within enterprises situated in Sidoarjo, East Java Province, Indonesia. The sample comprises 130 respondents representing companies actively engaged in corporate social responsibility endeavors. Employing purposive sampling technique, data collected from surveys were subjected to Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. The research outcomes and data analysis reveal that artificial intelligence significantly and directly influences corporate decision-making as well as public administration of social responsibility. Likewise, the utilization of social media by both corporations and government exhibits a direct and positive correlation with corporate decision-making and corporate social responsibility. Public administration decision-making also demonstrates a direct and significant impact on corporate social responsibility within companies in Sidoarjo, East Java Province, Indonesia. Moreover, public administration decision-making partially mediates the effects of artificial intelligence utilization and social media utilization on public administration of social responsibility within companies in Sidoarjo, East Java Province, Indonesia.
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Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 3 | Views: 497 | Reviews: 0

 
9.

Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior Pages 741-752 Right click to download the paper Download PDF

Authors: Kitisak Jermsittiparsert, Mohammed R A Siam, Mustafa Rashid Issa, Umair Ahmed, Munwar Pahi

DOI: 10.5267/j.uscm.2019.1.005

Keywords: CSR, Logistic customer satisfaction, Environmental contribution, Human resources

Abstract:
Corporate social responsibility (CSR) is one of the important factors to increase the customer satisfaction. It is part of the economic, legal and moral exercises of a business element guided towards enhancing the business and societal desires. However, companies are facing various issues while adopting CSR practices, particularly Indonesian logistics companies. Challenges in the way of CSR practices affect adversely on customer satisfaction. Therefore, the objective of the present study is to highlight the role of CSR in customer satisfaction among Indonesian logistics firms. In this study, opinions of logistics customers were gathered through survey questionnaires. All the responses were analyzed through structural equation modeling technique. The findings of the study suggest that logistics companies should focus on two CSR practices, 1) environmental contribution and, 2) human resources. Environmental contribution and human resource promote community development which lead towards higher customer satisfaction.
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Journal: USCM | Year: 2019 | Volume: 7 | Issue: 4 | Views: 9268 | Reviews: 0

 
10.

The impact of corporate social responsibility on customer loyalty: Empirical study for the case of Vietnam Airlines Pages 943-950 Right click to download the paper Download PDF

Authors: Thu Anh Hoang

DOI: 10.5267/j.ac.2020.8.002

Keywords: Airlines, CSR, Customer loyalty, Vietnam

Abstract:
The objective of this study is to investigate the impact of corporate social responsibility (CSR) on customer loyalty in the case of Vietnam Airlines, the flag carrier in Vietnam, in which CSR is a multi-dimensional construct including economic, legal, ethical, philanthropic and environmental responsibilities. The study was accomplished by implementing a survey on a sample of 370 Vietnamese passengers using 24 Likert-type items drawn from theoretical literature. The multiple regression model was applied to analyze the impact of five latent independent variables on the dependent variable - customer loyalty. The results indicate that for the case of Vietnam Airlines, all five CSR dimensions significantly and positively affect customer loyalty and legal responsibility should be emphasized as the most important dimension. The findings convey practical implications for airlines to boost customer loyalty by identifying relevant CSR dimensions on which airlines should focus in their corporate strategy.
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Journal: AC | Year: 2020 | Volume: 6 | Issue: 6 | Views: 3293 | Reviews: 0

 
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