How to cite this paper
Alam, M., Ahmad, T & Abunar, S. (2024). Investigating towards the sustainable green marketing environment of readymade apparel industries: A structural equation modelling approach.Uncertain Supply Chain Management, 12(1), 513-520.
Refrences
Aboelmaged, M. (2018). The drivers of sustainable manufacturing practices in Egyptian SMEs and their impact on competitive capabilities: A PLS-SEM model. Journal of Cleaner Production, 175, 207-221.
Abunar S., Alam, M. Z. (2020), Sustainable/ Green Product Packaging From the Shoppers Perspective: A Case of Saudi Arabia. Research in World Economy, 11(5), 164-176.
Azadnia, A. H., Geransayeh, M., Onofrei, G., & Ghadimi, P. (2021). A weighted fuzzy approach for green marketing risk assessment: Empirical evidence from dairy industry. Journal of Cleaner Production, 327, 129434.
Bellucci, M., Bini, L., & Giunta, F. (2020). Implementing environmental sustainability engagement into business: sustainability management, innovation, and sustainable business models. In Innovation strategies in environmental science (pp. 107-143). Elsevier.
Bhattacharya, H. (2020). Environmental and socio-economic sustainability in India: evidence from CO2 emission and economic inequality relationship. Journal of Environmental Economics and Policy, 9(1), 57-76.
Bıçakcıoğlu, N., Theoharakis, V., & Tanyeri, M. (2020). Green business strategy and export performance: An examination of boundary conditions from an emerging economy. International Marketing Review, 37(1), 56-75.
Chen, X. J., & Fang, G. (2019, May). Analysis on green marketing strategy of clothing firm: Take H&M for example. In Proceedings of the 2019 International Conference on Management Science and Industrial Engineering (pp. 146-150).
Chung, K. C. (2020). Green marketing orientation: Achieving sustainable development in green hotel management. Journal of Hospitality Marketing & Management, 29(6), 722-738.
Gupta, H., & Barua, M. K. (2018). A grey DEMATEL-based approach for modeling enablers of green innovation in manufacturing organizations. Environmental Science and Pollution Research, 25, 9556-9578.
Hu, J., Liu, Y. L., Yuen, T. W. W., Lim, M. K., & Hu, J. (2019). Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective. Resources, Conservation and Recycling, 149, 177-187.
Jiang, Y., Zhou, Z., & Liu, C. (2019). Does economic policy uncertainty matter for carbon emission? Evidence from US sector level data. Environmental Science and Pollution Research, 26, 24380-24394.
Kacani, J., & Kacani, J. (2020). Global value chains and the participation of emerging economies in international trade. A Data-Centric Approach to Breaking the FDI Trap Through Integration in Global Value Chains: A Case Study from Clothing Manufacturing Enterprises in Albania, 33-84.
Kamble, S., Gunasekaran, A., & Dhone, N. C. (2020). Industry 4.0 and lean manufacturing practices for sustainable organizational performance in Indian manufacturing companies. International Journal of Production Research, 58(5), 1319-1337.
Khan, S. A. R., Jian, C., Yu, Z., Golpîra, H., & Kumar, A. (2019). Impact of green practices on Pakistani manufacturing firm performance: a path analysis using structural equation modeling. Computational Intelligence and Sustainable Systems: Intelligence and Sustainable Computing, 87-97.
Li, W., & Li, C. (2021, December). Strategic Analysis of Green Marketing in Chinese Textile and Garment Industry under the Background of Big Data. In 2021 International Conference on Information Technology and Biomedical Engineering (ICITBE) (pp. 197-201). IEEE.
Liao, Y. K., Wu, W. Y., & Pham, T. T. (2020). Examining the moderating effects of green marketing and green psychological benefits on customers’ green attitude, value and purchase intention. Sustainability, 12(18), 7461.
Liu, Z., Jiang, Y., & Bolayog, D. (2019). Does “replacing business tax with value-added tax” promote the energy efficiency of the logistics industry in China?. Environmental Science and Pollution Research, 26, 33169-33180.
Lundgren, T., Dam, L., & Scholtens, B. (2019). Sustainable business practices—an environmental economics perspective. Challenges in Managing Sustainable Business: Reporting, Taxation, Ethics and Governance, 205-229.
Madeira, A. B. (2019). Green marketing mix: A case study of Brazilian retail enterprises. Environmental Quality Management, 28(3), 111-116.
Nasrollahi, Z., Hashemi, M. S., Bameri, S., & Mohamad Taghvaee, V. (2020). Environmental pollution, economic growth, population, industrialization, and technology in weak and strong sustainability: using STIRPAT model. Environment, Development and Sustainability, 22, 1105-1122.
Szabo, S., & Webster, J. (2021). Perceived greenwashing: the effects of green marketing on environmental and product perceptions. Journal of Business Ethics, 171, 719-739.
Tsai, P. H., Lin, G. Y., Zheng, Y. L., Chen, Y. C., Chen, P. Z., & Su, Z. C. (2020). Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective. Journal of Retailing and Consumer Services, 56, 102162.
Zhang, Y., & Berhe, H. M. (2022). The impact of green investment and green marketing on business performance: the mediation role of corporate social responsibility in Ethiopia’s Chinese Textile Companies. Sustainability, 14(7), 3883.
Zhang, Y., Chao, Q., Chen, Y., Zhang, J., Wang, M., Zhang, Y., & Yu, X. (2021). China’s carbon neutrality: Leading global climate governance and green transformation. Chinese Journal of Urban and Environmental Studies, 9(03), 2150019.
Abunar S., Alam, M. Z. (2020), Sustainable/ Green Product Packaging From the Shoppers Perspective: A Case of Saudi Arabia. Research in World Economy, 11(5), 164-176.
Azadnia, A. H., Geransayeh, M., Onofrei, G., & Ghadimi, P. (2021). A weighted fuzzy approach for green marketing risk assessment: Empirical evidence from dairy industry. Journal of Cleaner Production, 327, 129434.
Bellucci, M., Bini, L., & Giunta, F. (2020). Implementing environmental sustainability engagement into business: sustainability management, innovation, and sustainable business models. In Innovation strategies in environmental science (pp. 107-143). Elsevier.
Bhattacharya, H. (2020). Environmental and socio-economic sustainability in India: evidence from CO2 emission and economic inequality relationship. Journal of Environmental Economics and Policy, 9(1), 57-76.
Bıçakcıoğlu, N., Theoharakis, V., & Tanyeri, M. (2020). Green business strategy and export performance: An examination of boundary conditions from an emerging economy. International Marketing Review, 37(1), 56-75.
Chen, X. J., & Fang, G. (2019, May). Analysis on green marketing strategy of clothing firm: Take H&M for example. In Proceedings of the 2019 International Conference on Management Science and Industrial Engineering (pp. 146-150).
Chung, K. C. (2020). Green marketing orientation: Achieving sustainable development in green hotel management. Journal of Hospitality Marketing & Management, 29(6), 722-738.
Gupta, H., & Barua, M. K. (2018). A grey DEMATEL-based approach for modeling enablers of green innovation in manufacturing organizations. Environmental Science and Pollution Research, 25, 9556-9578.
Hu, J., Liu, Y. L., Yuen, T. W. W., Lim, M. K., & Hu, J. (2019). Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective. Resources, Conservation and Recycling, 149, 177-187.
Jiang, Y., Zhou, Z., & Liu, C. (2019). Does economic policy uncertainty matter for carbon emission? Evidence from US sector level data. Environmental Science and Pollution Research, 26, 24380-24394.
Kacani, J., & Kacani, J. (2020). Global value chains and the participation of emerging economies in international trade. A Data-Centric Approach to Breaking the FDI Trap Through Integration in Global Value Chains: A Case Study from Clothing Manufacturing Enterprises in Albania, 33-84.
Kamble, S., Gunasekaran, A., & Dhone, N. C. (2020). Industry 4.0 and lean manufacturing practices for sustainable organizational performance in Indian manufacturing companies. International Journal of Production Research, 58(5), 1319-1337.
Khan, S. A. R., Jian, C., Yu, Z., Golpîra, H., & Kumar, A. (2019). Impact of green practices on Pakistani manufacturing firm performance: a path analysis using structural equation modeling. Computational Intelligence and Sustainable Systems: Intelligence and Sustainable Computing, 87-97.
Li, W., & Li, C. (2021, December). Strategic Analysis of Green Marketing in Chinese Textile and Garment Industry under the Background of Big Data. In 2021 International Conference on Information Technology and Biomedical Engineering (ICITBE) (pp. 197-201). IEEE.
Liao, Y. K., Wu, W. Y., & Pham, T. T. (2020). Examining the moderating effects of green marketing and green psychological benefits on customers’ green attitude, value and purchase intention. Sustainability, 12(18), 7461.
Liu, Z., Jiang, Y., & Bolayog, D. (2019). Does “replacing business tax with value-added tax” promote the energy efficiency of the logistics industry in China?. Environmental Science and Pollution Research, 26, 33169-33180.
Lundgren, T., Dam, L., & Scholtens, B. (2019). Sustainable business practices—an environmental economics perspective. Challenges in Managing Sustainable Business: Reporting, Taxation, Ethics and Governance, 205-229.
Madeira, A. B. (2019). Green marketing mix: A case study of Brazilian retail enterprises. Environmental Quality Management, 28(3), 111-116.
Nasrollahi, Z., Hashemi, M. S., Bameri, S., & Mohamad Taghvaee, V. (2020). Environmental pollution, economic growth, population, industrialization, and technology in weak and strong sustainability: using STIRPAT model. Environment, Development and Sustainability, 22, 1105-1122.
Szabo, S., & Webster, J. (2021). Perceived greenwashing: the effects of green marketing on environmental and product perceptions. Journal of Business Ethics, 171, 719-739.
Tsai, P. H., Lin, G. Y., Zheng, Y. L., Chen, Y. C., Chen, P. Z., & Su, Z. C. (2020). Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective. Journal of Retailing and Consumer Services, 56, 102162.
Zhang, Y., & Berhe, H. M. (2022). The impact of green investment and green marketing on business performance: the mediation role of corporate social responsibility in Ethiopia’s Chinese Textile Companies. Sustainability, 14(7), 3883.
Zhang, Y., Chao, Q., Chen, Y., Zhang, J., Wang, M., Zhang, Y., & Yu, X. (2021). China’s carbon neutrality: Leading global climate governance and green transformation. Chinese Journal of Urban and Environmental Studies, 9(03), 2150019.