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How to cite this paper
APA: Jasin, M & Firmansyah, A. (2023). The role of service quality and marketing mix on customer satisfaction and repurchase intention of SMEs products. Uncertain Supply Chain Management, 11(1), 383-390.
Chicago/Turabian: Jasin, M & Firmansyah, A. 2023. "The role of service quality and marketing mix on customer satisfaction and repurchase intention of SMEs products." Uncertain Supply Chain Management 11, no. 1 (2023): 383-390.
AMA: Jasin, M & Firmansyah, A. The role of service quality and marketing mix on customer satisfaction and repurchase intention of SMEs products. Uncertain Supply Chain Management. 2023;11(1):383-390.
References
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Alfonsius, A., Depari, G. S., & Huang, J. P. (2021). Marketing Mix and Repurchase Intention of Cafe Industry During Covid-19: A Statistical and Data Mining Analysis. Jurnal Minds: Manajemen Ide dan Inspirasi, 8(2), 209-224.
Bastaman, A., & Royyansyah, M. (2017). The Influence of Marketing Mix and Service Quality on Corporate Reputation and Its Impact on Repurchase Decision. MIX: Jurnal Ilmiah Manajemen, 7(2), 156671.
Clara, K, B., Margaretha, F., Wirawan, S. E., & Wowor, W. (2022). The Influence of Service Quality Toward Customer Loyalty at Five-star Hotel in Bali. International Journal of Social and Management Studies, 3(2), 175–186. https://doi.org/10.5555/ijosmas.v3i2.145
Dai, W., & Lee, J. H. (2018). Effects of website characteristics and delivery service quality on repurchase intention. The Journal of Industrial Distribution & Business, 9(5), 17-24.
Dethan, A. G., Suryawardani, I. G. A. O., & Wiranatha, A. S. (2020). The Effect of Marketing Mix and Service Quality on Satisfaction and Revisit Intention to Kampung Coklat, Blitar Regency. E-Journal of Tourism, 323-348.
Dlačić, J., Arslanagić, M., Kadić-Maglajlić, S., Marković, S., & Raspor, S. (2014). Exploring perceived service quality, perceived value, and repurchase intention in higher education using structural equation modelling. Total Quality Management & Business Excellence, 25(1-2), 141-157.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Herawaty, M. T. ., Aprillia, A., Rahman, A., Rohimah, L., Taruna, H. I. ., Styaningrum, E. D. ., & Suleman, D. (2022). The Influence of Service Quality and Price on Alfamart Consumer Loyalty with Customer Satisfaction As Mediation Variables. International Journal of Social and Management Studies, 3(2), 246–257. https://doi.org/10.5555/ijosmas.v3i2.179
Hidayat, D., Bismo, A., & Basri, A. R. (2020). The Effect of Food Quality and Service Quality Towards Customer Satisfaction and Repurchase Intention (Case Study of Hot Plate Restaurants). Jurnal Manajemen Bisnis, 10(01), 01-09.
Jin, G. S., & Lee, J. H. (2012). Service quality factors affecting satisfaction and repurchase intention of social commerce. The Journal of the Korea Contents Association, 12(3), 311-321.
Kartika, H., Kholil, M., & Setia Bakti, C. (2020). SERVICE QUALITY AND CUSTOMER SATISFACTION IN FURNITURE SECTOR INSTALLATION SERVICES. Journal of Industrial Engineering & Management Research, 1(2), 103-111. https://doi.org/10.7777/jiemar.v1i2.44
Kim, S. K., Yoo, J. G., & Park, J. A. (2016). The relationship among marketing mix, satisfaction, repurchase intention, and word-of-mouth intention at gala show. Korean Journal of Sport Science, 27(1), 121-132.
Maftuchach, V., & Kusnuranti, A. L. . (2021). The Effect Of Brand Image On Customer Satisfaction Through Quality Of Courier Services During The Covid-19 Pandemic In Indonesia (SAP Express Depok Case Study). International Journal of Social and Management Studies, 2(6), 29–39. https://doi.org/10.5555/ijosmas.v2i6.80
Mensah, I., & Mensah, R. D. (2018). Effects of service quality and customer satisfaction on repurchase intention in restaurants on University of Cape Coast campus. Journal of Tourism, Heritage & Services Marketing, 4(2), 27-36.
Mongdong, V. G., & Tumewu, F. J. (2015). Analyzing The Effect Of Marketing Mix, Service Quality and Brand Equity On Consumer Buying Decision In Indomaret Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 3(2).
Puspasari, A., Nurhayaty, E., Riftiasari, D., Yuniarti, P., Suharyadi, D., Martiwi, R., Adawia, P. R. ., & Baharuddin. (2022). The Effect Of Service Quality Perception And Company Image On Customer Satisfaction And Their Impact On Customer Loyalty Indihome. International Journal of Social and Management Studies, 3(2), 220–233. Retrieved from https://ijosmas.org/index.php/ijosmas/article/view/177
Phuong, N. N. D., & Dai Trang, T. T. (2018). Repurchase intention: The effect of service quality, system quality, information quality, and customer satisfaction as mediating role: a PLS approach of m-commerce ride hailing service in Vietnam. Marketing and Branding Research, 5(2), 78.
Rasyid, M. J., Dani, I., & Andriani, B. (2017). The Effect Of Marketing Mix, Image And Service Quality Toward The Domestic Tourism Satisfactionin Bone District. Journal of Research in Business and Management, 5(4), 69-73.
Rumiyati, R., & Syafarudin, A. (2021). The influence of service quality, marketing mix, on bank customer satisfaction in the era covid-19. Ilomata International Journal of Tax and Accounting, 2(1), 84-96.
Rohana, S. (2019). The Role of Customer Satisfaction and Service Quality on Loyalty of Bank Customers . Journal of Industrial Engineering & Management Research, 1(1a), 57 - 67. https://doi.org/10.7777/jiemar.v1i1a.256
Santoso, A., & Aprianingsih Saleem, M. A., Zahra, S., & Yaseen, A. (2017). Impact of service quality and trust on repurchase intentions–the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29(5), 1136-1159., A. (2017). The influence of perceived service and e-service quality to repurchase intention the mediating role of customer satisfaction case study: Go-Ride in Java. Journal of Business and Management, 6(1), 32-43.
Su, L., Swanson, S. R., & Chen, X. (2016). The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality. Tourism management, 52, 82-95.
Syapsan, S. (2019). The effect of service quality, innovation towards competitive advantages and sustainable economic growth: Marketing mix strategy as mediating variable. Benchmarking: An International Journal, 26(4), 1336-1356.
Tandon, U., Kiran, R., & Sah, A. N. (2017). Customer satisfaction as mediator between website service quality and repurchase intention: An emerging economy case. Service Science, 9(2), 106-120.
Vahdati, H., Mousavi, N., & Moghadam, J. T. (2014). A study on the effect of marketing mix on the repurchase intention with the consideration of the mediating role of brand equity (Case Study: Ghaem Shahr Refah Bank). Advances in Environmental Biology, 8(21), 467-474.
Alfonsius, A., Depari, G. S., & Huang, J. P. (2021). Marketing Mix and Repurchase Intention of Cafe Industry During Covid-19: A Statistical and Data Mining Analysis. Jurnal Minds: Manajemen Ide dan Inspirasi, 8(2), 209-224.
Bastaman, A., & Royyansyah, M. (2017). The Influence of Marketing Mix and Service Quality on Corporate Reputation and Its Impact on Repurchase Decision. MIX: Jurnal Ilmiah Manajemen, 7(2), 156671.
Clara, K, B., Margaretha, F., Wirawan, S. E., & Wowor, W. (2022). The Influence of Service Quality Toward Customer Loyalty at Five-star Hotel in Bali. International Journal of Social and Management Studies, 3(2), 175–186. https://doi.org/10.5555/ijosmas.v3i2.145
Dai, W., & Lee, J. H. (2018). Effects of website characteristics and delivery service quality on repurchase intention. The Journal of Industrial Distribution & Business, 9(5), 17-24.
Dethan, A. G., Suryawardani, I. G. A. O., & Wiranatha, A. S. (2020). The Effect of Marketing Mix and Service Quality on Satisfaction and Revisit Intention to Kampung Coklat, Blitar Regency. E-Journal of Tourism, 323-348.
Dlačić, J., Arslanagić, M., Kadić-Maglajlić, S., Marković, S., & Raspor, S. (2014). Exploring perceived service quality, perceived value, and repurchase intention in higher education using structural equation modelling. Total Quality Management & Business Excellence, 25(1-2), 141-157.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Herawaty, M. T. ., Aprillia, A., Rahman, A., Rohimah, L., Taruna, H. I. ., Styaningrum, E. D. ., & Suleman, D. (2022). The Influence of Service Quality and Price on Alfamart Consumer Loyalty with Customer Satisfaction As Mediation Variables. International Journal of Social and Management Studies, 3(2), 246–257. https://doi.org/10.5555/ijosmas.v3i2.179
Hidayat, D., Bismo, A., & Basri, A. R. (2020). The Effect of Food Quality and Service Quality Towards Customer Satisfaction and Repurchase Intention (Case Study of Hot Plate Restaurants). Jurnal Manajemen Bisnis, 10(01), 01-09.
Jin, G. S., & Lee, J. H. (2012). Service quality factors affecting satisfaction and repurchase intention of social commerce. The Journal of the Korea Contents Association, 12(3), 311-321.
Kartika, H., Kholil, M., & Setia Bakti, C. (2020). SERVICE QUALITY AND CUSTOMER SATISFACTION IN FURNITURE SECTOR INSTALLATION SERVICES. Journal of Industrial Engineering & Management Research, 1(2), 103-111. https://doi.org/10.7777/jiemar.v1i2.44
Kim, S. K., Yoo, J. G., & Park, J. A. (2016). The relationship among marketing mix, satisfaction, repurchase intention, and word-of-mouth intention at gala show. Korean Journal of Sport Science, 27(1), 121-132.
Maftuchach, V., & Kusnuranti, A. L. . (2021). The Effect Of Brand Image On Customer Satisfaction Through Quality Of Courier Services During The Covid-19 Pandemic In Indonesia (SAP Express Depok Case Study). International Journal of Social and Management Studies, 2(6), 29–39. https://doi.org/10.5555/ijosmas.v2i6.80
Mensah, I., & Mensah, R. D. (2018). Effects of service quality and customer satisfaction on repurchase intention in restaurants on University of Cape Coast campus. Journal of Tourism, Heritage & Services Marketing, 4(2), 27-36.
Mongdong, V. G., & Tumewu, F. J. (2015). Analyzing The Effect Of Marketing Mix, Service Quality and Brand Equity On Consumer Buying Decision In Indomaret Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 3(2).
Puspasari, A., Nurhayaty, E., Riftiasari, D., Yuniarti, P., Suharyadi, D., Martiwi, R., Adawia, P. R. ., & Baharuddin. (2022). The Effect Of Service Quality Perception And Company Image On Customer Satisfaction And Their Impact On Customer Loyalty Indihome. International Journal of Social and Management Studies, 3(2), 220–233. Retrieved from https://ijosmas.org/index.php/ijosmas/article/view/177
Phuong, N. N. D., & Dai Trang, T. T. (2018). Repurchase intention: The effect of service quality, system quality, information quality, and customer satisfaction as mediating role: a PLS approach of m-commerce ride hailing service in Vietnam. Marketing and Branding Research, 5(2), 78.
Rasyid, M. J., Dani, I., & Andriani, B. (2017). The Effect Of Marketing Mix, Image And Service Quality Toward The Domestic Tourism Satisfactionin Bone District. Journal of Research in Business and Management, 5(4), 69-73.
Rumiyati, R., & Syafarudin, A. (2021). The influence of service quality, marketing mix, on bank customer satisfaction in the era covid-19. Ilomata International Journal of Tax and Accounting, 2(1), 84-96.
Rohana, S. (2019). The Role of Customer Satisfaction and Service Quality on Loyalty of Bank Customers . Journal of Industrial Engineering & Management Research, 1(1a), 57 - 67. https://doi.org/10.7777/jiemar.v1i1a.256
Santoso, A., & Aprianingsih Saleem, M. A., Zahra, S., & Yaseen, A. (2017). Impact of service quality and trust on repurchase intentions–the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29(5), 1136-1159., A. (2017). The influence of perceived service and e-service quality to repurchase intention the mediating role of customer satisfaction case study: Go-Ride in Java. Journal of Business and Management, 6(1), 32-43.
Su, L., Swanson, S. R., & Chen, X. (2016). The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality. Tourism management, 52, 82-95.
Syapsan, S. (2019). The effect of service quality, innovation towards competitive advantages and sustainable economic growth: Marketing mix strategy as mediating variable. Benchmarking: An International Journal, 26(4), 1336-1356.
Tandon, U., Kiran, R., & Sah, A. N. (2017). Customer satisfaction as mediator between website service quality and repurchase intention: An emerging economy case. Service Science, 9(2), 106-120.
Vahdati, H., Mousavi, N., & Moghadam, J. T. (2014). A study on the effect of marketing mix on the repurchase intention with the consideration of the mediating role of brand equity (Case Study: Ghaem Shahr Refah Bank). Advances in Environmental Biology, 8(21), 467-474.