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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 11 Issue 1 pp. 119-126 , 2023

Total quality management and its role in improving customer relations in Jordanian Islamic banks Pages 119-126 Right click to download the paper Download PDF

Authors: Mefleh Faisal Mefleh Al-Jarrah, Khaled Qassem Hailat, Baker Akram Falah Jarah

DOI: 10.5267/j.uscm.2022.11.003

Keywords: Total Quality Management, Customer Satisfaction, Strategic Planning, Continuous Improvement, Relationships with Customers, Jordanian Islamic Banks

Abstract: Total quality management (TQM) is a method of managing a bank. TQM, which is considered as a critical instrument, directs the strategy of developing work and increasing performance in order to generate profits through quality services and products. Therefore, this study aimed to examine the function of TQM in improving customer relations in Jordanian Islamic banks. Primary data was gathered by surveying 163 workers of Jordanian Islamic banks. A questionnaire was employed as the data-gathering technique. To do the descriptive statistical analysis, SPSS version 25 was employed. The findings show that there is a statistical association between Jordanian Islamic banks' TQM, which includes customer satisfaction, strategic planning, continuous improvement, and relationships with customers.

How to cite this paper
Al-Jarrah, M., Hailat, K & Jarah, B. (2023). Total quality management and its role in improving customer relations in Jordanian Islamic banks.Uncertain Supply Chain Management, 11(1), 119-126.

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Journal: Uncertain Supply Chain Management | Year: 2023 | Volume: 11 | Issue: 1 | Views: 2034 | Reviews: 0

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