The present research investigates the use of omnichannel retailing and its influence on the Jordanian market, focusing on four important dimensions: integration, fulfilment, usability, and seamlessness. This study attempts to answer how strategies of omnichannel affect purchase-decisions and satisfaction of customers among students at private universities in Jordan as expectations for integrated purchase experiences that combine physical and digital channels continue to rise. Using Structural Equation Modelling (SEM), this study empirically examines the relationships between various dimensions of omnichannel retailing and consumer decision-making. The findings reveal that strong integration across sales channels, fast delivery options, simple interfaces, and seamless transitions significantly enhance consumer decision-making. This underscores the importance of robust infrastructure facilities, dependable information availability options, flexible fulfillment methods, user-friendly interface designs as well as a smooth customer support system which all together make for a great shopping experience. Thus, local retailers are given clear recommendations to invest in current systems by diversifying their delivery alternatives, improving mobile platforms, and using data analytics to match marketing efforts. The main focus of this paper is effective merchandising practices that can help retailers connect with consumers effectively during changing market situations. Moreover, there are several lessons from this research for businesses operating under stiff competition but with the increasing needs of modern-day consumers.

This study aims to investigate the effect of green value on attitude and sustainable transportation engagement and the mediating role of attitude on the relationship between green value and sustainable transportation engagement. A survey was carried out on students in a public university. A sample of 107 students was obtained for this study. The data was analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings show that green value and attitude had a significant influence on sustainable transportation engagement. In addition, attitude played a mediating role in the relationship between green value and sustainable transportation engagement. The study provides valuable contributions for both theory and practice in the area of eco-campus. Theoretically, the study extends the value-attitude-behavior model in the context of sustainable transportation and adds to the body of literature of eco-campus. This is among the first studies conducted in Malaysia that investigates factors that contribute towards sustainable transportation engagement among students. In terms of managerial significance, the results provide guidance to policymakers to help them plan for strategies to enhance students’ engagement in sustainable transportation in the future.

The study identified factors affecting the behavior of literature learning of secondary high school students in Vietnam. To achieve this goal, in this study we surveyed 300 students currently studying at two secondary schools in Son La province and Hanoi city of Vietnam. The analysis of multivariate linear regression models showed that 5 out of 12 factors had a strong influence on literature learning behavior of secondary high school students, including (i) Gender, (ii) Learning motivation, (iii) Student living place, (iv) Academic performance, (v) Teacher's teaching method. On this basis, the study proposes several positive solutions to improve the efficiency of the literature learning of secondary high school students in the future.

The purpose of this research was to determine the factors affecting the career choice of students in Tourism in Danang City, Vietnam. The survey adopted some questionnaire from the existing literature, distributed among 350 randomly chosen participants and managed to collect 300 properly filled ones. Cronbach’s Alphas were well above the desirable level and confirmed the overall survey. Exploratory factor analysis (EFA) was implemented to reduce the important factors into six groups and multiple regression analysis (MRA) was executed in order to measure the effects of each group on the career choice. The survey results show that the career choice of students in Tourism was due to career opportunities, belief in self-capacity, culture, intellect and the imposition of others.

This study investigates whether gender differences exist in the levels of sustainable project management competencies and awareness of the Sustainable Development Goals (SDGs), specifically SDG 9 (Resilient Infrastructure) and SDG 11 (Sustainable Cities and Communities), among College of Business students at Prince Sattam bin Abdulaziz University. A questionnaire was employed to assess six key sustainable competencies: communication, leadership, management, cognitive ability, effectiveness, and professionalism. The sample consisted of 63 students from diverse business disciplines, including accounting, finance, management information systems, and human resources. The questionnaire was developed based on an extensive review of the literature and validated by experienced educators. Data analysis included descriptive statistics and the Mann-Whitney U test to examine gender differences in competency levels and SDG awareness. The findings reveal significant gender differences, with female students demonstrating higher mean ranks across all competencies and SDG awareness compared to their male counterparts. These results suggest that gender may play a significant role in the development of sustainable project management competencies and the understanding of global sustainability challenges. This study contributes to the literature by offering valuable insights into how gender influences students’ potential to engage with SDGs, particularly SDG 9 and SDG 11. The findings emphasize the importance of incorporating sustainable project management competencies into academic curricula to enhance students' awareness of SDGs, and they highlight the need for gender-sensitive educational strategies that promote inclusive sustainability education.

The concept of entrepreneurship has become popular in different countries such as Vietnam and Poland. However, there are few comparative researches on entrepreneurial intention and migration attitudes among students in two countries. The purpose of this study is to show a comparative analysis of some issues related to entrepreneurial intention and migration attitudes such as willingness to take the risks, knowledge about the market, competitors, financial resources, factors effecting on entrepreneurial intention, circumstance and the purpose of going abroad among students in Vietnam and Poland. The study employs quantitative analyses by utilizing some tools of descriptive statistics and Mann Whitney U-Test through SPSS 20.0 to show the differences of factors affecting on intention to start up a business and migration attitudes between Vietnamese and Polish students. The research results show that although the demographic layout of students in two countries was rather similar, there were some differences in 12 out of 17 factors influencing on entrepreneurial intention of Vietnamese and Polish students. In terms of migration attitudes, almost all Vietnamese and Polish students were interested in going abroad to find a job and only minor proportion of them planned to run a business abroad.

Students’ evaluation of quality in higher education is becoming increasingly important and widely accepted. Various researchers have reported that “high quality” education creates sustainability among students to accomplish their goals over a period of time. The intention of the present study was to explore students’ perceptions of quality in higher education in terms of curriculum content, learning and teaching experiences, institutional resources and outcome and assessment. A total of 91 students were randomly selected from the business and engineering colleges within Prince Sattam bin Abdulaziz University. The data were analyzed using descriptive and inferential statistics to obtain accurate results pertaining to the motif of the research. The findings revealed that total institutional factors emerged as one of the most prominent predictors of the outcome and assessment within the two different aforementioned disciplines. This paper concludes with suggestions for further investigation.

The growing significance of Artificial Intelligence (AI) across different fields highlights the essential role of user acceptance, as the success of this technology largely depends on its adoption and practical use by individuals. This research aims to examine how perceived cybersecurity, novelty value, and perceived trust affect students' willingness to accept AI in educational settings. The study's theoretical basis is the AI Device Use Acceptance (AIDUA) model. Using structural equation modeling, the study tested hypothesized relationships using data from 526 students at Jordanian universities. The results showed that social influence is positively associated with performance expectancy, while perceived cybersecurity is positively related to both performance and effort expectancy. Novelty value is positively associated with performance expectancy but a negative one with effort expectancy. Additionally, effort and performance expectancy significantly influence perceived trust and the willingness to accept AI. Moreover, perceived trust has a notable positive effect on the willingness to accept AI in education. These findings provide valuable guidance for the creation and improvement of AI-driven educational systems in universities, contributing to the broader understanding of AI technology acceptance in the educational field.

Identifying factors that contribute to academic achievement is important. Some studies suggest a direct correlation between emotional intelligence, self-esteem and academic achievement, but others disagree about any direct relationship. This study investigates the relationship between emotional intelligence, self-esteem and academic achievement. The sample consists of 300 university students who were selected through random sampling. Bar-on emotional Intelligence questionnaire and self-esteem test pop as well as the mean scores of students were used as academic achievement. To analyze research data, descriptive and inferential statistics were used. The results of data analysis show that emotional intelligence and self-esteem had no significant relationship with achievement. The findings also show that emotional intelligence was not different between male and female students, but the self-esteem of female students was more than male students. Therefore in considering effective factors in academic achievement just psychological constructs such as emotional intelligence, self- esteem cannot be stressed.

The present study's main objective was to analyze and determine the impact of digital marketing on the management of relationships with university students in times of Covid-19. The study was conducted from a quantitative approach, with a non-experimental transactional correlational transactional research design. A questionnaire was applied to 400 students aged 18 to 37 years belonging to the Continental University of the city of Huancayo in Peru. The analysis of the results was developed through a data structure and tabulation model with the SmartPLS3 program and it was obtained that Content Marketing has a significant influence on the operational management of customer relationships (p<0.05), as well as on the analytical and collaborative management of customer relationships. As for Social Media Marketing, it was identified that it has a significant influence on operational customer relationship management (p<0.05), as well as on analytical and collaborative customer relationship management, due to the fact that the digital media used by Continental University are attractive to parents and families. It is concluded that Digital Marketing has a great impact on the management of relationships with students of the Continental University in the city of Huancayo in Peru.