The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, public relations, and electronic word of mouth on brand awareness and trust. This study also examined the mediating role of brand awareness as well. For this purpose, the data was collected from the customers of the retail sector in UAE. This study adopted a quantitative research approach and cross-sectional design. The data was collected in the form of a research questionnaire by adopting simple random sampling. The questionnaire was distributed among 512 respondents. The usable response rate was 69.72%. For the analysis of data, the SEM technique was adopted and the tool used for this purpose was Smart PLS. The findings of the study revealed that all proposed hypotheses are accepted. The findings of the study are helpful for the academicians for further research and development of policies.

The effect of contextual factors namely information quality, service quality, system quality, Technological readiness, trust in applications (app) and COVID-19 health anxiety, on the intention and consequently the actual use of Mobile Payment (MP) app was examined in this study. Trust, as mediator to the relationship between technological readiness and intention to use MB-app was examined also. Data were obtained from 740 Jordanian Mobile Banking (MB) app users through an online survey. The relationship between service quality, system quality, information quality, trust in the app, COVID-19 health anxiety, Technological readiness and the intentions to use MB-app and the actual use of MB-app was empirically examined. The results showed a positive relationship between service quality, system quality, information quality, trust in the app and COVID-19 health anxiety, and the intentions to use MB-app, and in turn he actual use of MB-app, and a positive mediation of trust on the relationship between COVID-19 health anxiety and the intentions to use MB-app.

Once the university started using social media more, the researchers started focusing more on how social media applications were being adopted and what motivated it without being limited to classrooms only. There is a need to conduct further research about how the utilization of social media to teach in university affects education. Considering this, delving deeper into the educational outcomes and a research model related to the experiences and results of social media use is the aim of this research. Apart from that, the Technology Acceptance Model (TAM) research that deals with the behavior intention of using social networking media, perceived playfulness, perceived ease of use and perceived usefulness has been used for testing what affects the utilization of social media for online-teaching in higher education of United Arab Emirates. There was an assessment of 580 quantitative responses given by university students whose classroom sessions involved using social media. In order to predict the behavioral intention of a pupil for using social networking media for e-learning in the higher education institutions, it is possible to take some help from the factors such as perceived playful-ness, perceived ease of use and perceived usefulness, as per the partial least squares (PLS) and machine learning evaluation. The suggested model helps teachers to get to know more about how classroom sessions can become more productive through social media usage.

E-learning in knowledge management was examined in this study, specifically on how it assists organizations in improving knowledge transfer and e-learning management, to increase performance and employee knowledge management. In this study, e-learning and knowledge management systems and technology were jointly implemented, and its impact on organizational performance was examined. Organizational management was also explored. The present study investigated the relationship between knowledge management (KM) and innovation performance (IP). The mediating effect of knowledge Management was deeply explored. Randomly selected managers from 57 Jordanian manufacturing companies were the study samples, and there were 470 managers involved in this study, from strategic, tactical, and operational levels. Questionnaires were used to gather data, and the questionnaire items covered the constructs of knowledge management, organizational learning (OL), knowledge-oriented leadership (KOL) and IP. A research model was proposed and was tested using structural equation modeling (SEM). The findings were as follows: KOL positively affected KM; KOL positively affected IP; OL negatively affected IP; KOL positively affected KM; OL positively affected KM; KM positively affected IP and KM mediated the relationship between KOL, OL and IP.

This study attempts to analyze the antecedents of e-commerce user behavior and their effect on future purchase intentions. Theoretical exploration shows that the antecedents used in the behavior of e-commerce users are perceived self-efficacy, perceived ease of use and perceived usefulness. The study uses the behavior of e-commerce users as a mediating variable. The study was also conducted using a quantitative method, by distributing questionnaires to 250 e-commerce users in Indonesia. The analysis technique used is Structural Equation Modeling (SEM) with SmartPLS software. The results show that perceived self-efficacy had a positive effect on perceived ease of use and perceived usefulness. These three antecedents in turn have a positive and significant effect on future e-commerce shopping interest by using mediation of user behavior. The results are theoretically useful for deepening Technology Acceptance Model exploration by estimating future buying behavior and interest. Practically, this study encourages e-commerce platform website developers to increase the ease and usefulness to increase the positive behavior of users in purchasing products.

The primary goal of this study is to investigate the major elements that impact customer attitudes regarding internet purchasing in Jordan. This study employed a qualitative systematic literature review methodology, with 100 existing peer-reviewed articles completed in Jordan chosen for evaluation based on an inclusion/exclusion criterion. The findings of this study were collected utilizing a thematic method, which involved extracting previous researchers' findings from the literature, categorizing similar themes and findings, and drawing conclusions. According to the findings of this survey, the most important elements impacting customer attitudes about online buying in Jordan are trust, cultural hurdles such as uncertainty avoidance and a lack of understanding, security, perceived ease-of-use, and perceived utility. It was also discovered that Hofstede's cultural dimensions’ theory and the technology acceptance model (TAM) can help online businesses identify what factors drive online shopping adoption in Jordan. This study discovered, through a review of available literature, that the online shopping sector in Jordan is currently undeveloped, necessitating more effective growth techniques. Finally, the outcomes of this study provide online merchants with insight into what has to be prioritized in order to entice Jordanian customers to make online purchases. From the findings of this investigation, three areas of inquiry were uncovered for further study. Findings from this study also include suggestions for online retailers and policymakers looking to boost Jordanians' comfort level with making purchases over the Internet. The findings of this study will be invaluable to international online retailers that are considering entering the Jordanian market. They will reveal not only the most important aspects affecting consumers' perceptions of online shopping in Jordan, but also the level of maturity of this sector.

Mobile computing represents a need of this decade. Mobile computing is possible with a tablet device, for which there is no clear-cut definition. It is partly because mobile computation field is still an emerging field. Tablet industry is still in its infancy stage and therefore, standards have yet to be defined. Given the limitations, however, a tablet device can be defined as a computing device smaller and slower than a laptop, however larger, and faster than a palm type device. In this research work, factors affecting adoption behavior for tablet device among computer users have been studied. An integral part of the study was to compare effect of the income level on adoption behavior. In this regard, two samples of private and public university students were studied. A modified technology acceptance model (TAM) has been used. Two variables were added to TAM model based on Pakistan’s demographics. A questionnaire was used to collect data. 1000 questionnaires were distributed from which we received 972; twenty two questionnaires were having major missing values so they were separated from analysis. Twenty five respondents were found outliers during data screening; by this sample used in this study is 925. Results were analyzed using linear regression which showed only perceived ease of use and perceived usefulness affected attitude to adopt tablet device. These results were found to be consistent for both private and public universities. Facilitation conditions and price perception play an insignificant role. The results confirmed perceived usefulness and ease of use are the only important factors affecting adoption behavior for tablet device.

By advances in information technology and considering the fast pace of innovation in targeted technologies, blended learning with the aim of satisfying the needs of blended learning is composed of online learning and face-to-face learning. The aim of the present paper is to study the impact of blended learning on the relevant factors through a mixed method. The study is considered fundamental in terms of research methodology. The present paper is carried out on students of West Tehran Payame Noor University, Iran through a questionnaire. According to the results, it is concluded from the perspective of students that although blended learning is formed of several factors such as face-to-face learning and virtual learning, this type of learning has significant impact on its constituent elements as well as on relevant factors related to this type of learning. Finally, the effectiveness of blended learning, virtual and face-to-face learning in accordance on their factors were determined and assessed which ultimately led to conclusions and recommendations to advance research objectives.

The role of leaders toward the development of entrepreneurship has been fully acknowledged. However, Leaders’ characteristics such as strategic improvisation and entrepreneurial self-efficacy were mainly examined in the private sector. Hence, it is imperative to extend empirical studies to public sector organizations. The present study, therefore, proposed and validated a model linking leaders’ strategic improvisation and entrepreneurial self-efficacy to corporate entrepreneurship in Nigerian higher education institutions (HEIs). Using a structured questionnaire, 220 responses were generated from large HEIs in Kano State, Nigeria. The data of the study was analysed using SmartPLS 3.0 to ascertain both measurement and structural model validity of the model. The results showed that both leaders’ strategic improvisation and entrepreneurial self-efficacy were significantly related to corporate entrepreneurship in HEIs. Implication and limitation of the study; and suggestions for future study are also provided.

The purpose of this paper is to measure the effects of intellectual capital components; namely, human capital, structural capital and relational capital on company performance in Iranian auto industry. The study uses a questionnaire consists of 100 questions to cover intellectual capital and company performance in Likert scale and it is distributed among 180 experts in one of Iranian auto industry. Cronbach alphas for intellectual capital components, i.e. human capital, relational capital and structural capital are 0.82, 0.80 and 0.80, respectively. In addition, Cronbach alpha for company performance is 0.82. Using structural equation modeling, the study has determined a positive and meaningful relationship between intellectual capital and company performance. The study has also determined a positive and meaningful relationship between human capital and structural capital. Among components of performance, efficiency maintained the highest effect while innovation represents the minimum effect.