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Growing Science » International Journal of Data and Network Science » Factors affecting social networks acceptance: An extension to the technology acceptance model using PLS-SEM and Machine Learning Approach

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International Journal of Data and Network Science

ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 7 Issue 1 pp. 489-494 , 2023

Factors affecting social networks acceptance: An extension to the technology acceptance model using PLS-SEM and Machine Learning Approach Pages 489-494 Right click to download the paper Download PDF

Authors: Muhammad Turki Alshurideh, Barween Al Kurdi

DOI: 10.5267/j.ijdns.2022.8.010

Keywords: Perceived playfulness, Perceived ease of use, Perceived usefulness, Intention to use social networks, United Arab Emirates, Technology acceptance model

Abstract: Once the university started using social media more, the researchers started focusing more on how social media applications were being adopted and what motivated it without being limited to classrooms only. There is a need to conduct further research about how the utilization of social media to teach in university affects education. Considering this, delving deeper into the educational outcomes and a research model related to the experiences and results of social media use is the aim of this research. Apart from that, the Technology Acceptance Model (TAM) research that deals with the behavior intention of using social networking media, perceived playfulness, perceived ease of use and perceived usefulness has been used for testing what affects the utilization of social media for online-teaching in higher education of United Arab Emirates. There was an assessment of 580 quantitative responses given by university students whose classroom sessions involved using social media. In order to predict the behavioral intention of a pupil for using social networking media for e-learning in the higher education institutions, it is possible to take some help from the factors such as perceived playful-ness, perceived ease of use and perceived usefulness, as per the partial least squares (PLS) and machine learning evaluation. The suggested model helps teachers to get to know more about how classroom sessions can become more productive through social media usage.


How to cite this paper
Alshurideh, M & Kurdi, B. (2023). Factors affecting social networks acceptance: An extension to the technology acceptance model using PLS-SEM and Machine Learning Approach.International Journal of Data and Network Science, 7(1), 489-494.

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Journal: International Journal of Data and Network Science | Year: 2023 | Volume: 7 | Issue: 1 | Views: 2952 | Reviews: 0

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