How to cite this paper
Aljumah, A., Nuseir, M & Refae, G. (2023). Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness.International Journal of Data and Network Science, 7(1), 467-476.
Refrences
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Ali, M., Raja Yaacob, R. A. I., Al-Amin Endut, M. N., & Sulam, M. (2018). The Influence of Contents Utility on Students' Use of Social Media. Pertanika Journal of Social Sciences & Humanities.
Anugrah, C. (2014). The Role of Marketing Public Relations in Cognitive Decision-Making Process through the Enhancement of Brand Awareness (A Case of Chevrolet Spin, Product of General Motors Indonesia). Jurnal interact, 3(1), 1-14.
Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in online social networks. Computers in human behavior, 50, 600-609.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.
Cohen, J. (1988). Set correlation and contingency tables. Applied psychological measurement, 12(4), 425-434.
Coombs, W. T., & Holladay, S. J. (2013). It's not just PR: Public relations in society: John Wiley & Sons.
DAM, T. C. (2020). Influence of brand trust, perceived value on brand preference and purchase intention. The Journal of Asian Finance, Economics, and Business, 7(10), 939-947.
Dennhardt, K. H. J. H. S., Füller, J., Hautz, J., & Hutter, K. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-351.
Devine, D., Gaskell, J., Jennings, W., & Stoker, G. (2021). Trust and the coronavirus pandemic: What are the consequences of and for trust? An early review of the literature. Political Studies Review, 19(2), 274-285.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics: Sage Publications Sage CA: Los Angeles, CA.
Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. International journal of hospitality management, 76, 271-285.
Gunawan, A., Najib, M., & Setiawati, L. (2020). The effect of Electronic Word of Mouth (e-WoM) on social media networking. Paper presented at the IOP Conference Series: Materials Science and Engineering.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Hall, J. A. (2018). When is social media use social interaction? Defining mediated social interaction. New Media & Society, 20(1), 162-179.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing New challenges to international marketing: Emerald Group Publishing Limited.
Hou, C., & Wonglorsaichon, P. (2014). The relationship among brand awareness, brand image, perceived quality, brand trust, brand loyalty, and brand equity of customer in China’s antivirus software industry. School of Business, University of the Thai Chamber of Commerce, Thailand.
Huang, R., & Sarigöllü, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix Fashion branding and consumer behaviors (pp. 113-132): Springer.
Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management.
ILYAS, G. B., RAHMI, S., TAMSAH, H., MUNIR, A. R., & PUTRA, A. H. P. K. (2020). Reflective model of brand awareness on repurchase intention and customer satisfaction. The Journal of Asian Finance, Economics, and Business, 7(9), 427-438.
Irshad, M., Ahmad, M. S., & Malik, O. F. (2020). Understanding consumers’ trust in social media marketing environment. International Journal of Retail & Distribution Management.
Jamali, M., & Khan, R. (2018). The impact of consumer interaction on social media on brand awareness and purchase intention! Case study of Samsung. Journal of Marketing, 114.
Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know: John Wiley & Sons.
Kusuma, K. (2018). Activities of the cyber public relations of o chanel TV in promoting their company on the Instagram social media. American Journal Humanities Social Sciences Research, 2(9), 50-56.
Lesmana, R., Widodo, A. S., & Sunardi, N. (2020). The Formation of Customer Loyalty From Brand Awareness and Perceived Quality through Brand Equity of Xiaomi Smartphone Users in South Tangerang. Jurnal Pemasaran Kompetitif, 4(1), 1-12.
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: The role of consumers’ internet experience. Journal of theoretical and applied electronic commerce research, 9(1), 28-43.
Mieczkowski, H., Lee, A. Y., & Hancock, J. T. (2020). Priming effects of social media use scales on well-being outcomes: The influence of intensity and addiction scales on self-reported depression. Social Media+ Society, 6(4), 2056305120961784.
Mudzakkir, M., & Nurfarida, I. (2015). The influence of brand awareness on brand trust through brand image. Available at SSRN 2670597.
Nuseir, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries–a case of (UAE). Journal of Islamic Marketing.
Papasolomou, I., & Melanthiou, Y. (2012). Social media: Marketing public relations’ new best friend. Journal of promotion management, 18(3), 319-328.
Papasolomou, I., Thrassou, A., Vrontis, D., & Sabova, M. (2014). Marketing public relations: A consumer-focused strategic perspective. Journal of Customer Behaviour, 13(1), 5-24.
Pebrianti, W., Arweni, A., & Awal, M. (2020). Digital Marketing, E-Wom, Brand Awareness Dan Keputusan Pembelian Kopi Milenial. Jurnal Ilmu Ekonomi & Sosial, 11(1), 48-56.
Perumal, S., Ali, J., & Shaarih, H. (2021). Exploring nexus among sensory marketing and repurchase intention: Application of SOR Model. Management Science Letters, 11(5), 1527-1536.
Pramudya, A. K., Sudiro, A., & Sunaryo, S. (2018). The role of customer trust in mediating influence of brand image and brand awareness of the purchase intention in airline tickets online. Jurnal Aplikasi Manajemen, 16(2), 224-233.
Raharja, S. u. J., & Dewakanya, A. C. (2020). Impact of electronic word-of-mouth on brand awareness in the video game sector: a study on Digital Happiness. International Journal of Trade and Global Markets, 13(1), 21-30.
Reyes-Menendez, A., Saura, J. R., & Martinez-Navalon, J. G. (2019). The impact of e-WOM on hotels management reputation: exploring tripadvisor review credibility with the ELM model. IEEE Access, 7, 68868-68877.
Russell, J. A., & Mehrabian, A. (1974). Distinguishing anger and anxiety in terms of emotional response factors. Journal of consulting and clinical psychology, 42(1), 79.
Sari, E. W., Irawan, R. E., Mone, J. B., & Aras, M. (2021). Challenges of Sustainability in Radio Broadcasting Towards a Media Convergence Era by Marketing Public Relations Activities to Create Awareness of Prambors Radio in Indonesia. Paper presented at the Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018).
Saroj, A., & Pal, S. (2020). Use of social media in crisis management: A survey. International Journal of Disaster Risk Reduction, 48, 101584.
Schilke, O., Reimann, M., & Cook, K. S. (2021). Trust in Social Relations. Annual Review of Sociology, 47.
Seo, E.-J., & Park, J.-W. (2018a). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Seo, E.-J., & Park, J.-W. (2018b). A study on the influence of the information characteristics of airline social media on e-wom, brand equity and trust. The Open Transportation Journal, 12(1).
Shabbir, S., Kaufmann, H. R., Ahmad, I., & Qureshi, I. M. (2010). Cause related marketing campaigns and consumer purchase intentions: The mediating role of brand awareness and corporate image. African Journal of Business Management, 4(6), 1229-1235.
Tong, S. C., & Chan, F. F. Y. (2020). Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong. Journal of Communication Management.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning.
Wang, T.-C., Ghalih, M., & Porter, G. A. (2017). Marketing public relations strategies to develop brand awareness of coffee products. Science journal of business and management, 5(3), 116-121.
Yan, J. (2011). Social media in branding: Fulfilling a need. Journal of brand management, 18(9), 688-696.
Yim, S. (2009). Research on Influence to Brand Equity and Revisit Intention by On/Off-Line Word of Mouth: Based on Family Restaurant Brands. Tourism Kyung Hee University Seoul, Korea.
Zhao, Y., Liu, J., Tang, J., & Zhu, Q. (2013). Conceptualizing perceived affordances in social media interaction design. Paper presented at the Aslib Proceedings.
Ali, M., Raja Yaacob, R. A. I., Al-Amin Endut, M. N., & Sulam, M. (2018). The Influence of Contents Utility on Students' Use of Social Media. Pertanika Journal of Social Sciences & Humanities.
Anugrah, C. (2014). The Role of Marketing Public Relations in Cognitive Decision-Making Process through the Enhancement of Brand Awareness (A Case of Chevrolet Spin, Product of General Motors Indonesia). Jurnal interact, 3(1), 1-14.
Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in online social networks. Computers in human behavior, 50, 600-609.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.
Cohen, J. (1988). Set correlation and contingency tables. Applied psychological measurement, 12(4), 425-434.
Coombs, W. T., & Holladay, S. J. (2013). It's not just PR: Public relations in society: John Wiley & Sons.
DAM, T. C. (2020). Influence of brand trust, perceived value on brand preference and purchase intention. The Journal of Asian Finance, Economics, and Business, 7(10), 939-947.
Dennhardt, K. H. J. H. S., Füller, J., Hautz, J., & Hutter, K. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-351.
Devine, D., Gaskell, J., Jennings, W., & Stoker, G. (2021). Trust and the coronavirus pandemic: What are the consequences of and for trust? An early review of the literature. Political Studies Review, 19(2), 274-285.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics: Sage Publications Sage CA: Los Angeles, CA.
Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. International journal of hospitality management, 76, 271-285.
Gunawan, A., Najib, M., & Setiawati, L. (2020). The effect of Electronic Word of Mouth (e-WoM) on social media networking. Paper presented at the IOP Conference Series: Materials Science and Engineering.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Hall, J. A. (2018). When is social media use social interaction? Defining mediated social interaction. New Media & Society, 20(1), 162-179.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing New challenges to international marketing: Emerald Group Publishing Limited.
Hou, C., & Wonglorsaichon, P. (2014). The relationship among brand awareness, brand image, perceived quality, brand trust, brand loyalty, and brand equity of customer in China’s antivirus software industry. School of Business, University of the Thai Chamber of Commerce, Thailand.
Huang, R., & Sarigöllü, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix Fashion branding and consumer behaviors (pp. 113-132): Springer.
Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management.
ILYAS, G. B., RAHMI, S., TAMSAH, H., MUNIR, A. R., & PUTRA, A. H. P. K. (2020). Reflective model of brand awareness on repurchase intention and customer satisfaction. The Journal of Asian Finance, Economics, and Business, 7(9), 427-438.
Irshad, M., Ahmad, M. S., & Malik, O. F. (2020). Understanding consumers’ trust in social media marketing environment. International Journal of Retail & Distribution Management.
Jamali, M., & Khan, R. (2018). The impact of consumer interaction on social media on brand awareness and purchase intention! Case study of Samsung. Journal of Marketing, 114.
Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know: John Wiley & Sons.
Kusuma, K. (2018). Activities of the cyber public relations of o chanel TV in promoting their company on the Instagram social media. American Journal Humanities Social Sciences Research, 2(9), 50-56.
Lesmana, R., Widodo, A. S., & Sunardi, N. (2020). The Formation of Customer Loyalty From Brand Awareness and Perceived Quality through Brand Equity of Xiaomi Smartphone Users in South Tangerang. Jurnal Pemasaran Kompetitif, 4(1), 1-12.
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: The role of consumers’ internet experience. Journal of theoretical and applied electronic commerce research, 9(1), 28-43.
Mieczkowski, H., Lee, A. Y., & Hancock, J. T. (2020). Priming effects of social media use scales on well-being outcomes: The influence of intensity and addiction scales on self-reported depression. Social Media+ Society, 6(4), 2056305120961784.
Mudzakkir, M., & Nurfarida, I. (2015). The influence of brand awareness on brand trust through brand image. Available at SSRN 2670597.
Nuseir, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries–a case of (UAE). Journal of Islamic Marketing.
Papasolomou, I., & Melanthiou, Y. (2012). Social media: Marketing public relations’ new best friend. Journal of promotion management, 18(3), 319-328.
Papasolomou, I., Thrassou, A., Vrontis, D., & Sabova, M. (2014). Marketing public relations: A consumer-focused strategic perspective. Journal of Customer Behaviour, 13(1), 5-24.
Pebrianti, W., Arweni, A., & Awal, M. (2020). Digital Marketing, E-Wom, Brand Awareness Dan Keputusan Pembelian Kopi Milenial. Jurnal Ilmu Ekonomi & Sosial, 11(1), 48-56.
Perumal, S., Ali, J., & Shaarih, H. (2021). Exploring nexus among sensory marketing and repurchase intention: Application of SOR Model. Management Science Letters, 11(5), 1527-1536.
Pramudya, A. K., Sudiro, A., & Sunaryo, S. (2018). The role of customer trust in mediating influence of brand image and brand awareness of the purchase intention in airline tickets online. Jurnal Aplikasi Manajemen, 16(2), 224-233.
Raharja, S. u. J., & Dewakanya, A. C. (2020). Impact of electronic word-of-mouth on brand awareness in the video game sector: a study on Digital Happiness. International Journal of Trade and Global Markets, 13(1), 21-30.
Reyes-Menendez, A., Saura, J. R., & Martinez-Navalon, J. G. (2019). The impact of e-WOM on hotels management reputation: exploring tripadvisor review credibility with the ELM model. IEEE Access, 7, 68868-68877.
Russell, J. A., & Mehrabian, A. (1974). Distinguishing anger and anxiety in terms of emotional response factors. Journal of consulting and clinical psychology, 42(1), 79.
Sari, E. W., Irawan, R. E., Mone, J. B., & Aras, M. (2021). Challenges of Sustainability in Radio Broadcasting Towards a Media Convergence Era by Marketing Public Relations Activities to Create Awareness of Prambors Radio in Indonesia. Paper presented at the Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018).
Saroj, A., & Pal, S. (2020). Use of social media in crisis management: A survey. International Journal of Disaster Risk Reduction, 48, 101584.
Schilke, O., Reimann, M., & Cook, K. S. (2021). Trust in Social Relations. Annual Review of Sociology, 47.
Seo, E.-J., & Park, J.-W. (2018a). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Seo, E.-J., & Park, J.-W. (2018b). A study on the influence of the information characteristics of airline social media on e-wom, brand equity and trust. The Open Transportation Journal, 12(1).
Shabbir, S., Kaufmann, H. R., Ahmad, I., & Qureshi, I. M. (2010). Cause related marketing campaigns and consumer purchase intentions: The mediating role of brand awareness and corporate image. African Journal of Business Management, 4(6), 1229-1235.
Tong, S. C., & Chan, F. F. Y. (2020). Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong. Journal of Communication Management.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning.
Wang, T.-C., Ghalih, M., & Porter, G. A. (2017). Marketing public relations strategies to develop brand awareness of coffee products. Science journal of business and management, 5(3), 116-121.
Yan, J. (2011). Social media in branding: Fulfilling a need. Journal of brand management, 18(9), 688-696.
Yim, S. (2009). Research on Influence to Brand Equity and Revisit Intention by On/Off-Line Word of Mouth: Based on Family Restaurant Brands. Tourism Kyung Hee University Seoul, Korea.
Zhao, Y., Liu, J., Tang, J., & Zhu, Q. (2013). Conceptualizing perceived affordances in social media interaction design. Paper presented at the Aslib Proceedings.