This study aims to analyze the influence of entrepreneurial orientation on marketing performance mediated by product innovation for making tofu and milk in Jombang district. Data were randomly obtained from 70 respondents from small businesses using research instruments in the form of questionnaires and technically analyzed using Partial Least Square (PLS). The results showed that entrepreneurial orientation positively and significantly influenced product innovation and marketing performance in making tofu milk in Jombang, East Java, Indonesia. Furthermore, this encourages small businesses to always develop variants products, minimize risks, expand the marketing area, increase performance, and compete in the food industry's production.

The cigarette industry faces market competition, and the pressure that suppresses its existence stems from ambiguous policies. The ambiguous policy is because the government still expects cigarette excise income as a significant source, but also that the government is faced with the demands of the anti-smoking community who establish cigarettes as a sunset industry. This condition does not make cigarette business actors give up, given that the cigarette industry still contributes to employment, state income, and market demand is still there. This study aimed to determine the effect of brand authenticity, brand identification, brand experience, brand loyalty, and brand love. The relationship between the five brand theories is examined using the Structural Equation Model. The sample for this study was 200 cigarette consumers, using a non-probability sampling technique. The result shows that: 1) Brand experience significantly and positively impacts brand identification among cigarette industry consumers; 2) Brand identification significantly and positively impacts brand love among cigarette industry consumers; 3) Brand authenticity significantly and positively impacts brand love among cigarette industry consumers; 4) Brand identification significantly and positively impacts brand loyalty among cigarette industry consumers; 5) Brand love significantly and positively impacts brand loyalty among cigarette industry consumers. The product marketing strategy component must take five branding theories. The product's market strengthens with the value of five brand components.

Tourism has been represented among the most important economic sectors that influence the development of the majority of world societies. However, in the face of this more dynamic environment, hotels have to find the best ways to improve their performance. To that end, data for the study were collected from 300 representatives of three, four and five start hotels’ top management. The results reveal that, corporate social responsibility, hotel image, and error management culture can improve hotel performance. These results can help managers direct their attention toward understanding the importance of practicing corporate social responsibility for sustainable hotel performance and improving image of hotel.

This study aims to clarify the effect of career capital on the sustainable competitive advantage when human resource management’s capabilities work as a mediator variable in construction companies specializing in concrete in Amman. The total number of companies are (23), the companies that showed cooperation and filled out the questionnaire were (17) companies. The study population consisted of (1400) employees from various administrative levels. Applying the study to the whole study population is difficult due to its large size; thus, a simple random sampling method is used. (302) questionnaires were distributed, the retrieved questionnaires valid for analysis were (250) and constituted of (83%). The unstructured interviews were adopted to define the study problem in the construction companies specialized in concrete. The questionnaire is the tool for measuring the study variables by collecting data and then analyzing those using descriptive and inferential statistics. The most important study results are that in the construction companies specialized in concrete industries in Amman; the level of career capital was high, and the level of sustainable competitive advantage was medium. At the same time, the results showed that the level of human resource management capabilities was high. The results also indicate that human resource management's capabilities partially mediate the impact of career capital and the sustainable competitive advantage. Human resource management's capabilities contributed to increasing this impact; this means that human resources management's capabilities play an essential role in activating the relationship between career capital and sustainable competitive advantage.

The aim of this research is to investigate the gap or SERVQUAL scale amongst the findings of the previous studies for missing investigations and the impression to apply for overall standard quality management of three variables such as independent variable (Service quality), mediator variable (Patients’ Satisfaction) and dependent variable (Patients’ Loyalty) in Jordanian health care sector. Moreover, the current study aims to clarify the effects of the Total Quality Management (TQM) represented collectively by a specific strategy, leadership management, human resource focus information, client focus, method management, and analysis method management on customer loyalty. In order to test the objectives, a random sample size consisting of 800 national and international patient’s expectations from the private and public hospitals in the central region of Jordan was collected. The quantitative analysis was designed to conduct the survey, questionnaires, and gather the primary information to determine the category of data and techniques of data collection. The response data were analyzed using the IBM SPSS 19.00 version and Amos 20.00 version to assess the response value, descriptive statistic, screenings of the data composed of linearity and homoscedasticity, correlations, reliability, and validity. Multiple reliability results indicated that the dimensions of each experimental variables were considered reliable and satisfactory. Based on the outcome, this study verified that customer satisfaction carries a weak mediating effect. Moreover, the results exhibited that TQM had had a significant impact on both customer loyalty and customer satisfaction.

This study aimed to examine the characteristics of audit committees (ACs) on the short delay in issuing audit reports. Using data for 97 companies in the industrial and service sectors in the Jordanian context, for the period between 2017 and 2021. The results of this study showed that the independence of ACs has an important and negative impact on reducing the delay in issuing financial reporting (FR). However, the study did not find the importance of the rest of the characteristics related to ACs to reduce the delay in issuing audit reports between Jordanian companies. The study concluded that the mechanisms of corporate governance in Jordanian companies are not effective, compared to the more developed countries. Thus, policy makers are supposed to enforce governance practices in Jordanian companies in substance, rather than simply adhering to practices in form.

Most global studies have, to a greater extent, underscored the importance of Total Quality Management (TQM) practices and some marketing aspects concerning the organizational performance. Most studies have focused on establishing the level to which TQM practices influence customer satisfaction and not the whole organization. There is also little evidence on how marketing practices influence organizational performance. This study therefore seeks to assess the impact of TQM practices and marketing on organizational performance. Data was collected from a sample size of 289 respondents who were employees of the different manufacturing industries in Saudi Arabia. Data was analyzed using SPSS and Pearson’s rank correlation coefficient was used to establish the relationship between study variables. The study findings confirmed the presence of a relationship between TQM practices and organizational performance. Similarly, there was a positive relationship between marketing practices and organizational performance. The study concluded that the TQM practices and marketing are great influencers of quality hence should always be applied in organizations.

The purpose of this study was to determine the alternative external influence and job stress on employee satisfaction and to determine the effects of the alternative external influence, job satisfaction job stress on Turnover Intention on employees of PT Bank Mandiri Regional X South Sulawesi. Respondents in this study were 100 people. The analysis model used to determine the effect between variables was a structural model with the Partial Least Square (PLS) approach. The results show that external alternatives had a significant effect on job satisfaction, stress had no significant effect on job satisfaction, external alternatives had a significant effect on turnover intention, stress had no significant effect on turnover intention, and finally, job satisfaction had a significant effect on turnover intention. To reduce turnover intention, it is better to reduce employee access to information on outside market opportunities. Job market conditions outside the company had a stronger effect on turnover intention than the job satisfaction felt by Bank Mandiri employees and to increase employee job satisfaction efforts are needed to reduce stress in the form of reducing work overload, reducing conflict, giving proper responsibilities and improving development policies.

This research aimed to study the antecedents and consequences of brand coolness for fashion clothing brands in the millennial consumer context. The data was collected through an online questionnaire on 380 consumers who used to buy brand-name fashion clothing. The data were analyzed using the structural equation model. The results showed that the antecedents of brand coolness consisted of brand experience and brand identification, both of which positively influence brand coolness. Brand coolness (i.e., reference, singular, personal, esthetic, functional, energetic, and high status) was the key driver that creates brand equity. The research results were able to explain 94% of the variance in brand coolness and 81% of the variance in brand equity. This research is empirical support that helps expand the perspective on brand coolness and presents a dimension to measure brand coolness in a more transparent and complete method. The research result also complements the marketing knowledge that can guide academics and practitioners in creating substantial brand equity in the customers' hearts.

In the last decade, the natural environment has become increasingly concerned. The issue of natural damage is an obstacle for oil palm industry, although knowledge of the natural environment is possessed by the palm oil industry, which is currently unknown what motivates the palm oil industry to care about the natural environment. This paper aims to measure the model of the natural environment strategy to create innovation and competitive advantage in the palm oil industry using Structural Equation Modeling (SEM) methods. The model adopts a Resource-Based View (RBV) approach to identify competitive strengths. The RBV theory represents that organizations with the right resources coupled with the right management skills and abilities will develop competitive strength and organizational performance. The results produced by AMOS graphics version 23, SEM statistical software, confirm the adequacy of the model for companies engaged in the palm oil industry. The questionnaire was distributed to palm oil industries in Riau Province, Indonesia with a sample size of 115 respondents. Natural environment strategy was found to be a better predictor of innovation and competitive advantage than any external resources. The results of the study show that there was a gap where previous research tends to get a competitive advantage from increasing innovation. However, the findings of this paper have two explanations, first is the core of the resource-based view is that companies that are aware of the natural environment will get a sustainable competitive advantage. Second, innovation cannot be an important resource for creating a competitive advantage. Innovation will be created in the palm oil industry in Riau Province if the company wants to improve business processes and implement good corporate governance through investment in information and communication technology. The most potential benefit from the findings of this study is the strategic planning of the palm oil industry, to generate innovation and competitive advantage from awareness of the natural environment.