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Growing Science » Uncertain Supply Chain Management » Authenticity, market orientation, and innovation capability: A multilevel analysis

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Uncertain Supply Chain Management
ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 11 Issue 3 pp. 1333-1342, 2023

Authenticity, market orientation, and innovation capability: A multilevel analysis Pages 1333-1342 PDF Download PDF

Authors: Uswatun Hasanah, Indrianawati Usman, Tri Siwi Agustina, Muh. Syarif

📋 Author Affiliations:
U. Hasanah ORCID 1, I. Usman ORCID 2, T.S. Agustina ORCID 2, M. Syarif2
1 Department of Management Science, Faculty of Economics and Business, Universitas Airlangga, Indonesia, Department of Management Science, Faculty of Economics and Business, Universitas Trunojoyo Madura, Indonesia
2 Department of Management Science, Faculty of Economics and Business, Universitas Trunojoyo Madura, Indonesia
doi 10.5267/j.uscm.2023.3.015
Crossref 2 Source: CrossRef

🔑 Keywords: Market orientation, Paradox mindset, Authenticity, Motivation, Innovation capability

Abstract: The purpose of this study is to study the effect of market orientation and authenticity on innovation capability both directly and moderated by paradox mindset, organizational level. We also study the effect of motivation, individual level, on innovation capability both directly and moderated by a paradox mindset. The hypotheses proposed in this study are empirically tested using data from 580 respondents and 180 Batik SME organizations in Indonesia. To analyze the data, multilevel analysis with MPlus software is used. The results show that in a cross-level relationship, artisan motivation had a positive effect on innovation capability, and paradox mindset significantly moderated the relationship between market orientation and innovation capability. In addition, the authors also found a significant effect of authenticity on innovation capability. The study uses multilevel analysis to evaluate the mechanism of influence of artisan motivation (bottom-up) on innovation capability, and the moderating effect of paradox mindset in the Indonesian batik industry.


How to cite this paper
APA: Hasanah, U., Usman, I., Agustina, T & Syarif, M. (2023). Authenticity, market orientation, and innovation capability: A multilevel analysis. Uncertain Supply Chain Management, 11(3), 1333-1342.
Chicago/Turabian: Hasanah, U., Usman, I., Agustina, T & Syarif, M. 2023. "Authenticity, market orientation, and innovation capability: A multilevel analysis." Uncertain Supply Chain Management 11, no. 3 (2023): 1333-1342.
AMA: Hasanah, U., Usman, I., Agustina, T & Syarif, M. Authenticity, market orientation, and innovation capability: A multilevel analysis. Uncertain Supply Chain Management. 2023;11(3):1333-1342.

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📚 Journal: Uncertain Supply Chain Management | 📅 Year: 2023 | 📖 Volume: 11 | 📄 Issue: 3 | 👁️ Views: 1281 | 📊 Crossref: 2

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