This study investigates the impact of cloud-based supply chain management on organizational agility, using a Structural Equation Modeling (SEM) approach. The research is motivated by the growing importance of cloud computing in supply chain management and the need for empirical studies that assess its benefits and challenges. Drawing on a survey of 200 supply chain managers from various industries, we develop and test a theoretical model that explores the relationships between cloud adoption and organizational agility. Hypotheses for the study are tested using the structural equation model. According to the study, Cloud-based SCM has a statistically significant effect on agility and flexibility. The findings have important practical and theoretical implications and provide insights that can help managers and practitioners make informed decisions regarding the implementation of cloud-based SCM solutions and the development of strategies that enhance supply chain agility and competitiveness.

The study aimed to examine the brand which is among the main dimensions for making the final purchasing decision among Jordanian consumers when selecting a cellular device which is an index for them and when purchasing in particular. Within this frame, the study aimed to investigate the factors influencing purchasing decision of Jordanian consumers when selecting the brand of cellular devices. The study followed the analytic descriptive approach in data collection where a questionnaire was distributed on a random sample of 240 participants from the study population. The study concluded that there was a positive relationship between the quality of cellular devices and the selection of brand and this relationship was attributed to the variables of gender, age, and educational culture. In light of the results revealed, the study recommended the producers of cellular devices of the various brands to offer high quality products with appropriate prices that take into accounts the purchasing power for consumers based on the targeted markets.