How to cite this paper
Munizu, M., Alam, S., Pono, M & Riyadi, S. (2024). Do digital marketing, integrated supply chain, and innovation capability affect competitiveness, and creative industry performance? ,.International Journal of Data and Network Science, 8(2), 1025-1034.
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Abudaqa, A., Alzahmi, R. A., Almujaini, H., & Ahmed, G. (2022). Does innovation moderate the relationship between digital facilitators, digital transformation strategies and overall performance of SMEs of UAE?. International Journal of Entrepreneurial Venturing, 14(3), 330-350
Afifah, A. N., & Najib, M. (2022). Digital marketing adoption and the influences towards business successes of MSMEs creative sector in Indonesia and Malaysia. Jurnal Aplikasi Manajemen, 16(3), 377-386
Alam, M. S., & Khan, B. M. (2015). Impact of social media on Brand equity: A literature analysis. AIMA Journal of Man-agement & Research, 9(4), 1-12
Ali, H., Hao, Y., & Aijuan, C. (2020). Innovation capabilities and small and medium enterprises' performance: An explor-atory study. The Journal of Asian Finance, Economics and Business, 7(10), 959-968
Al-Sharif, A. M., Ali, M. H., Jaharuddin, N. S., Abdulsamad, A., & Jandab, A. (2023). The Role of Innovation Capability in the Relationship between Entrepreneurial Leadership and Innovation Performance in the SMEs Service Industry. Advances in Social Sciences Research Journal, 10(1), 264-278
Armayah, Sumardi, Damang, K., & Munizu, M. (2019). Supply chain collaboration and its effect on SMEs’ competitive-ness of seaweed business sector in Takalar Regency. In IOP Conference Series: Earth and Environmental Science, 235(1), 012015
Bahta, D., Yun, J., Islam, M. R., & Ashfaq, M. (2021). Corporate social responsibility, innovation capability and firm per-formance: evidence from SME. Social Responsibility Journal, 17(6), 840-860
Cahyono, Y., Purwoko, D., Koho, I., Setiani, A., Supendi, S., Setyoko, P., ... & Wijoyo, H. (2023). The role of supply chain management practices on competitive advantage and performance of halal agroindustry SMEs. Uncertain Supply Chain Management, 11(1), 153-160
Cao, Z., Huo, B., Li, Y., & Zhao, X. (2015). Competition and supply chain integration: a taxonomy perspective. Industrial Management & Data Systems, 115(5), 923-950
Cerchione, R., Centobelli, P., & Shabani, A. (2018). Sustainability orientation, supply chain integration, and SMEs per-formance: A causal analysis. Benchmarking: An International Journal, 25(9), 3679-3701
De Pelsmacker, P., Van Tilburg, S., & Holthof, C. (2018). Digital marketing strategies, online reviews and hotel perfor-mance. International Journal of Hospitality Management, 72, 47-55
Giantari, I. G. A. K., Yasa, N. N. K. Y., Suprasto, H., & Rahmayanti, P. (2022). The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance. International Journal of Data and Network Science, 6(1), 217-232
Hair, J., Black, W., Babin, B., & Anderson, R. (2018). Multivariate Data Analysis. 8th edition. Uppersaddle River: Pearson Prentice Hall Inc.
Hanaysha, J. R., Al-Shaikh, M. E., Joghee, S., & Alzoubi, H. M. (2022). Impact of innovation capabilities on business sus-tainability in small and medium enterprises. FIIB Business Review, 11(1), 67-78
Hansen, D.R., & Mowen, M.M. (2006). Management Accounting. Sixth edition. Ohio: South Western Publishing Inc.
Huo, B., Ye, Y., Zhao, X., & Shou, Y. (2016). The impact of human capital on supply chain integration and competitive performance. International Journal of Production Economics, 178, 132-143
Hutahayan, B., & Yufra, S. (2019). Innovation speed and competitiveness of food small and medium-sized enterprises (SME) in Malang, Indonesia: Creative destruction as the mediation. Journal of Science and Technology Policy Man-agement, 10(5), 1152-1173
Jacobs, F.R., & Chase, R.B. (2018). Operation and Supply Chain Management. 15th Edition. New York, USA: McGraw-Hill Inc.
Jamaludin, M. (2021). The influence of supply chain management on competitive advantage and company performance. Uncertain Supply Chain Management, 9(3), 696-704
Jin, S. H., & Choi, S. O. (2019). The effect of innovation capability on business performance: A focus on IT and business service companies. Sustainability, 11(19), 5246
Kawira, K. D., Mukulu, E., & Odhiambo, R. (2019). Effect of Digital Marketing on the Performance of MSMES in Kenya. Journal of Marketing and Communication, 2(1), 1-23
Kherbach, O., & Mocan, M. L. (2016). The importance of logistics and supply chain management in the enhancement of Romanian SMEs. Procedia-Social and Behavioral Sciences, 221, 405-413.
Kurdi, B., Alquqa, E., Alzoubi, H., Alshurideh, M., & Al-Hawary, S. (2023). The effect of process quality improvement and lean practices on competitive performance in the UAE healthcare industry. Uncertain Supply Chain Management, 11(1), 261-266.
Lakhal, L. (2009). Impact of quality on competitive advantage and organizational performance. Journal of the Operational Research Society, 60(5), 637-645.
Le, T. T., & Ikram, M. (2022). Do sustainability innovation and firm competitiveness help improve firm performance? Evidence from the SME sector in vietnam. Sustainable Production and Consumption, 29, 588-599
Lestari, S. D., Leon, F. M., Widyastuti, S., Brabo, N. A., & Putra, A. H. P. K. (2020). Antecedents and consequences of in-novation and business strategy on performance and competitive advantage of SMEs. The Journal of Asian Finance, Economics and Business, 7(6), 365-378
Lii, P., & Kuo, F. I. (2016). Innovation-oriented supply chain integration for combined competitiveness and firm perfor-mance. International Journal of Production Economics, 174, 142-155
Lin, C., & Tsai, H. L. (2016). Achieving a firm’s competitive advantage through dynamic capability. Baltic Journal of Management, 11(3), 260-285
Mofokeng, T. M., & Chinomona, R. (2019). Supply chain partnership, supply chain collaboration and supply chain inte-gration as the antecedents of supply chain performance. South African Journal of Business Management, 50(1), 1-10
Munizu, M. (2011). Critical total quality management in manufacturing companies: A case study in Makassar. Journal of Economics, Business, & Accountancy Ventura, 14(2), 175-184
Munizu, M., Pono, M., & Alam, S. (2019). The impact of information technology application on supply chain integration and competitive advantage: Indonesian fishery industry context. Calitatea, 20(169), 151-156
Omar, N. A., Aris, H. M., & Nazri, M. A. (2016). The effect of entrepreneurial orientation, innovation capability and knowledge creation on firm performance: A perspective on small scale entrepreneurs. Jurnal Pengurusan, 48(1), 187-200
Otchere, A. F., Annan, J., & Quansah, E. (2013). Assessing the challenges and implementation of supply chain integration in the cocoa industry: A factor of cocoa farmers in Ashanti region of Ghana. International Journal of Business and So-cial Science, 4(5), 112-123
Pono, M., & Munizu, M. (2021). The role of company competitiveness as mediation variable the impact of supply chain practices on operational performance. Uncertain Supply Chain Management, 9(1), 125-132
Pono, M., Mappigau, P., Hamid, N., Amar, M. Y., Munizu, M., Munir, A. R., & Meutia, A. S. (2018). Strategy of devel-opment on core competencies in improving competitiveness of cocoa in Mamuju regency, West Sulawesi province. Academy of Strategic Management Journal, 17(4), 1-5
Purwati, A., Budiyanto, B., Suhermin, S., & Hamzah, M. (2021). The effect of innovation capability on business perfor-mance: The role of social capital and entrepreneurial leadership on SMEs in Indonesia. Accounting, 7(2), 323-330
Puspita, L. E., Christiananta, B., & Ellitan, L. (2020). The effect of strategic orientation, supply chain capability, innova-tion capability on competitive advantage and performance of furniture retails. International Journal of Scientific & Technology Research, 9(03), 4521-4529
Putra, I., Sunarsih, N., Novitasari, L., & Setini, M. (2020). Exploring the relationship between social capital, innovation capability and innovation during the coronavirus pandemic. Uncertain Supply Chain Management, 8(4), 857-864
Ricardianto, P., Lembang, A., Tatiana, Y., Ruminda, M., Kholdun, A., Kusuma, I., ... & Endri, E. (2023). Enterprise risk management and business strategy on firm performance: The role of mediating competitive advantage. Uncertain Sup-ply Chain Management, 11(1), 249-260
Riyadi, S., & Munizu, M. (2022). The external environment dynamics analysis towards competitive advantage and com-pany performance: the case of manufacture industry in Indonesia. International Journal of Productivity and Quality Management, 35(2), 143-156
Sahoo, S. (2019). Quality management, innovation capability and firm performance: Empirical insights from Indian man-ufacturing SMEs. The TQM Journal, 31(6), 1003-1027
Salam, S., & Hoque, A. S. M. M. (2019). The role of social media and effect of relationship marketing on SME perfor-mance in Bangladesh: Multi-group CFA. Asian People Journal (APJ), 2(1), 12-31
Saragih, J., Tarigan, A., Silalahi, E. F., Wardati, J., & Pratama, I. (2020). Supply chain operational capability and supply chain operational performance: Does the supply chain management and supply chain integration matters. Int. J Sup. Chain. Mgt Vol, 9(4), 1222-1229
Sari, D., Kusuma, B. A., Sihotang, J., & Febrianti, T. (2023). The role of entrepreneurial marketing & innovation capabil-ity in the performance of SMEs during covid-19 pandemic: Evidence of MSMEs in West Java. Cogent Business & Management, 10(1), 2194091
Saunila, M. (2020). Innovation capability in SMEs: A systematic review of the literature. Journal of Innovation & knowledge, 5(4), 260-265
Singh, S., Singh, G., & Dhir, S. (2022). Impact of digital marketing on the competitiveness of the restaurant industry. Journal of Foodservice Business Research, 1-29
Sitohang, A. C., & Wiwoho, B. (2022). Government Policy, Innovation Capability, Internal Environment and Its Influence on the Business Performance of Craftsmen at the Silver Handicraft Industry Clushter in Pasuruan Regency. IJEBD (In-ternational Journal of Entrepreneurship and Business Development), 5(1), 35-47
Sok, P., O'Cass, A., & Sok, K. M. (2013). Achieving superior SME performance: Overarching role of marketing, innova-tion, and learning capabilities. Australasian Marketing Journal, 21(3), 161-167
Tambunan, T. T. (2011). Development of micro, small and medium enterprises and their constraints: A story from Indone-sia. Gadjah Mada International Journal of Business, 13(1), 21-43
Tang, G., Park, K., Agarwal, A., & Liu, F. (2020). Impact of innovation culture, organization size and technological capa-bility on the performance of SMEs: The case of China. Sustainability, 12(4), 1355
Tarsakoo, P., & Charoensukmongkol, P. (2020). Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand. Journal of Asia Business Studies, 14(4), 441-461
Udriyah, U., Tham, J., & Azam, S. J. M. S. L. (2019). The effects of market orientation and innovation on competitive ad-vantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419-1428
Waseem, B., Loo-See, B., Adeel, A., & Riaz, A. (2018). Impact of intellectual capital on innovation capability and organi-zational performance: An empirical investigation. Serbian Journal of Management, 13(2), 365-379
Wijaya, P. Y., & Suasih, N. N. R. (2020). The effect of knowledge management on competitive advantage and business performance: A study of silver craft SMEs. Entrepreneurial Business and Economics Review, 8(4), 105-121
Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of digital marketing in the challenging age: An empirical study. International journal of management science and business administration, 1(5), 69-80.
Afifah, A. N., & Najib, M. (2022). Digital marketing adoption and the influences towards business successes of MSMEs creative sector in Indonesia and Malaysia. Jurnal Aplikasi Manajemen, 16(3), 377-386
Alam, M. S., & Khan, B. M. (2015). Impact of social media on Brand equity: A literature analysis. AIMA Journal of Man-agement & Research, 9(4), 1-12
Ali, H., Hao, Y., & Aijuan, C. (2020). Innovation capabilities and small and medium enterprises' performance: An explor-atory study. The Journal of Asian Finance, Economics and Business, 7(10), 959-968
Al-Sharif, A. M., Ali, M. H., Jaharuddin, N. S., Abdulsamad, A., & Jandab, A. (2023). The Role of Innovation Capability in the Relationship between Entrepreneurial Leadership and Innovation Performance in the SMEs Service Industry. Advances in Social Sciences Research Journal, 10(1), 264-278
Armayah, Sumardi, Damang, K., & Munizu, M. (2019). Supply chain collaboration and its effect on SMEs’ competitive-ness of seaweed business sector in Takalar Regency. In IOP Conference Series: Earth and Environmental Science, 235(1), 012015
Bahta, D., Yun, J., Islam, M. R., & Ashfaq, M. (2021). Corporate social responsibility, innovation capability and firm per-formance: evidence from SME. Social Responsibility Journal, 17(6), 840-860
Cahyono, Y., Purwoko, D., Koho, I., Setiani, A., Supendi, S., Setyoko, P., ... & Wijoyo, H. (2023). The role of supply chain management practices on competitive advantage and performance of halal agroindustry SMEs. Uncertain Supply Chain Management, 11(1), 153-160
Cao, Z., Huo, B., Li, Y., & Zhao, X. (2015). Competition and supply chain integration: a taxonomy perspective. Industrial Management & Data Systems, 115(5), 923-950
Cerchione, R., Centobelli, P., & Shabani, A. (2018). Sustainability orientation, supply chain integration, and SMEs per-formance: A causal analysis. Benchmarking: An International Journal, 25(9), 3679-3701
De Pelsmacker, P., Van Tilburg, S., & Holthof, C. (2018). Digital marketing strategies, online reviews and hotel perfor-mance. International Journal of Hospitality Management, 72, 47-55
Giantari, I. G. A. K., Yasa, N. N. K. Y., Suprasto, H., & Rahmayanti, P. (2022). The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance. International Journal of Data and Network Science, 6(1), 217-232
Hair, J., Black, W., Babin, B., & Anderson, R. (2018). Multivariate Data Analysis. 8th edition. Uppersaddle River: Pearson Prentice Hall Inc.
Hanaysha, J. R., Al-Shaikh, M. E., Joghee, S., & Alzoubi, H. M. (2022). Impact of innovation capabilities on business sus-tainability in small and medium enterprises. FIIB Business Review, 11(1), 67-78
Hansen, D.R., & Mowen, M.M. (2006). Management Accounting. Sixth edition. Ohio: South Western Publishing Inc.
Huo, B., Ye, Y., Zhao, X., & Shou, Y. (2016). The impact of human capital on supply chain integration and competitive performance. International Journal of Production Economics, 178, 132-143
Hutahayan, B., & Yufra, S. (2019). Innovation speed and competitiveness of food small and medium-sized enterprises (SME) in Malang, Indonesia: Creative destruction as the mediation. Journal of Science and Technology Policy Man-agement, 10(5), 1152-1173
Jacobs, F.R., & Chase, R.B. (2018). Operation and Supply Chain Management. 15th Edition. New York, USA: McGraw-Hill Inc.
Jamaludin, M. (2021). The influence of supply chain management on competitive advantage and company performance. Uncertain Supply Chain Management, 9(3), 696-704
Jin, S. H., & Choi, S. O. (2019). The effect of innovation capability on business performance: A focus on IT and business service companies. Sustainability, 11(19), 5246
Kawira, K. D., Mukulu, E., & Odhiambo, R. (2019). Effect of Digital Marketing on the Performance of MSMES in Kenya. Journal of Marketing and Communication, 2(1), 1-23
Kherbach, O., & Mocan, M. L. (2016). The importance of logistics and supply chain management in the enhancement of Romanian SMEs. Procedia-Social and Behavioral Sciences, 221, 405-413.
Kurdi, B., Alquqa, E., Alzoubi, H., Alshurideh, M., & Al-Hawary, S. (2023). The effect of process quality improvement and lean practices on competitive performance in the UAE healthcare industry. Uncertain Supply Chain Management, 11(1), 261-266.
Lakhal, L. (2009). Impact of quality on competitive advantage and organizational performance. Journal of the Operational Research Society, 60(5), 637-645.
Le, T. T., & Ikram, M. (2022). Do sustainability innovation and firm competitiveness help improve firm performance? Evidence from the SME sector in vietnam. Sustainable Production and Consumption, 29, 588-599
Lestari, S. D., Leon, F. M., Widyastuti, S., Brabo, N. A., & Putra, A. H. P. K. (2020). Antecedents and consequences of in-novation and business strategy on performance and competitive advantage of SMEs. The Journal of Asian Finance, Economics and Business, 7(6), 365-378
Lii, P., & Kuo, F. I. (2016). Innovation-oriented supply chain integration for combined competitiveness and firm perfor-mance. International Journal of Production Economics, 174, 142-155
Lin, C., & Tsai, H. L. (2016). Achieving a firm’s competitive advantage through dynamic capability. Baltic Journal of Management, 11(3), 260-285
Mofokeng, T. M., & Chinomona, R. (2019). Supply chain partnership, supply chain collaboration and supply chain inte-gration as the antecedents of supply chain performance. South African Journal of Business Management, 50(1), 1-10
Munizu, M. (2011). Critical total quality management in manufacturing companies: A case study in Makassar. Journal of Economics, Business, & Accountancy Ventura, 14(2), 175-184
Munizu, M., Pono, M., & Alam, S. (2019). The impact of information technology application on supply chain integration and competitive advantage: Indonesian fishery industry context. Calitatea, 20(169), 151-156
Omar, N. A., Aris, H. M., & Nazri, M. A. (2016). The effect of entrepreneurial orientation, innovation capability and knowledge creation on firm performance: A perspective on small scale entrepreneurs. Jurnal Pengurusan, 48(1), 187-200
Otchere, A. F., Annan, J., & Quansah, E. (2013). Assessing the challenges and implementation of supply chain integration in the cocoa industry: A factor of cocoa farmers in Ashanti region of Ghana. International Journal of Business and So-cial Science, 4(5), 112-123
Pono, M., & Munizu, M. (2021). The role of company competitiveness as mediation variable the impact of supply chain practices on operational performance. Uncertain Supply Chain Management, 9(1), 125-132
Pono, M., Mappigau, P., Hamid, N., Amar, M. Y., Munizu, M., Munir, A. R., & Meutia, A. S. (2018). Strategy of devel-opment on core competencies in improving competitiveness of cocoa in Mamuju regency, West Sulawesi province. Academy of Strategic Management Journal, 17(4), 1-5
Purwati, A., Budiyanto, B., Suhermin, S., & Hamzah, M. (2021). The effect of innovation capability on business perfor-mance: The role of social capital and entrepreneurial leadership on SMEs in Indonesia. Accounting, 7(2), 323-330
Puspita, L. E., Christiananta, B., & Ellitan, L. (2020). The effect of strategic orientation, supply chain capability, innova-tion capability on competitive advantage and performance of furniture retails. International Journal of Scientific & Technology Research, 9(03), 4521-4529
Putra, I., Sunarsih, N., Novitasari, L., & Setini, M. (2020). Exploring the relationship between social capital, innovation capability and innovation during the coronavirus pandemic. Uncertain Supply Chain Management, 8(4), 857-864
Ricardianto, P., Lembang, A., Tatiana, Y., Ruminda, M., Kholdun, A., Kusuma, I., ... & Endri, E. (2023). Enterprise risk management and business strategy on firm performance: The role of mediating competitive advantage. Uncertain Sup-ply Chain Management, 11(1), 249-260
Riyadi, S., & Munizu, M. (2022). The external environment dynamics analysis towards competitive advantage and com-pany performance: the case of manufacture industry in Indonesia. International Journal of Productivity and Quality Management, 35(2), 143-156
Sahoo, S. (2019). Quality management, innovation capability and firm performance: Empirical insights from Indian man-ufacturing SMEs. The TQM Journal, 31(6), 1003-1027
Salam, S., & Hoque, A. S. M. M. (2019). The role of social media and effect of relationship marketing on SME perfor-mance in Bangladesh: Multi-group CFA. Asian People Journal (APJ), 2(1), 12-31
Saragih, J., Tarigan, A., Silalahi, E. F., Wardati, J., & Pratama, I. (2020). Supply chain operational capability and supply chain operational performance: Does the supply chain management and supply chain integration matters. Int. J Sup. Chain. Mgt Vol, 9(4), 1222-1229
Sari, D., Kusuma, B. A., Sihotang, J., & Febrianti, T. (2023). The role of entrepreneurial marketing & innovation capabil-ity in the performance of SMEs during covid-19 pandemic: Evidence of MSMEs in West Java. Cogent Business & Management, 10(1), 2194091
Saunila, M. (2020). Innovation capability in SMEs: A systematic review of the literature. Journal of Innovation & knowledge, 5(4), 260-265
Singh, S., Singh, G., & Dhir, S. (2022). Impact of digital marketing on the competitiveness of the restaurant industry. Journal of Foodservice Business Research, 1-29
Sitohang, A. C., & Wiwoho, B. (2022). Government Policy, Innovation Capability, Internal Environment and Its Influence on the Business Performance of Craftsmen at the Silver Handicraft Industry Clushter in Pasuruan Regency. IJEBD (In-ternational Journal of Entrepreneurship and Business Development), 5(1), 35-47
Sok, P., O'Cass, A., & Sok, K. M. (2013). Achieving superior SME performance: Overarching role of marketing, innova-tion, and learning capabilities. Australasian Marketing Journal, 21(3), 161-167
Tambunan, T. T. (2011). Development of micro, small and medium enterprises and their constraints: A story from Indone-sia. Gadjah Mada International Journal of Business, 13(1), 21-43
Tang, G., Park, K., Agarwal, A., & Liu, F. (2020). Impact of innovation culture, organization size and technological capa-bility on the performance of SMEs: The case of China. Sustainability, 12(4), 1355
Tarsakoo, P., & Charoensukmongkol, P. (2020). Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand. Journal of Asia Business Studies, 14(4), 441-461
Udriyah, U., Tham, J., & Azam, S. J. M. S. L. (2019). The effects of market orientation and innovation on competitive ad-vantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419-1428
Waseem, B., Loo-See, B., Adeel, A., & Riaz, A. (2018). Impact of intellectual capital on innovation capability and organi-zational performance: An empirical investigation. Serbian Journal of Management, 13(2), 365-379
Wijaya, P. Y., & Suasih, N. N. R. (2020). The effect of knowledge management on competitive advantage and business performance: A study of silver craft SMEs. Entrepreneurial Business and Economics Review, 8(4), 105-121
Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of digital marketing in the challenging age: An empirical study. International journal of management science and business administration, 1(5), 69-80.