How to cite this paper
Alshurideh, M., Anagreh, S., Tariq, E., Hamadneh, S., Alzboun, N., Kurdi, B & Al-Hawary, S. (2024). Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan.International Journal of Data and Network Science, 8(1), 1-6.
Refrences
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Anh, D. L. T., & Gan, C. (2021). The impact of the COVID-19 lockdown on stock market performance: evidence from Vi-etnam. Journal of Economic studies, 48(4), 836-851.
Bader, D.M., Aityassine, F., Khalayleh , M., Al- Quran, A. Z., Mohammad, A., Al-Hawary, S.S. &Alkhawaldah, R.A. (2022). The Impact of E-marketing on Marketing Performance as Perceived by Customers in Jordan. Information sci-ence letters, 11(6), 1897-1903.
Bellalouna, F. (2020). Industrial case studies for digital transformation of engineering processes using the virtual reality technology. Procedia CIRP, 90, 636-641.
Bogicevic, V., Liu, S. Q., Seo, S., Kandampully, J., & Rudd, N. A. (2021). Virtual reality is so cool! How technology inno-vativeness shapes consumer responses to service preview modes. International Journal of Hospitality Management, 93, 102806.
Chong, D., & Ali, H. (2022). Literature Review: Competitive Strategy, Competitive Advantages, and Marketing Perfor-mance on E-Commerce Shopee Indonesia. Dinasti International Journal of Digital Business Management, 3(2), 299-309.
De Gauquier, L., Brengman, M., Willems, K., & Van Kerrebroeck, H. (2019). Leveraging advertising to a higher dimen-sion: experimental research on the impact of virtual reality on brand personality impressions. Virtual Reality, 23, 235-253.
de Leeuw, E., Hox, J., Silber, H., Struminskaya, B., & Vis, C. (2019). Development of an international survey attitude scale: Measurement equivalence, reliability, and predictive validity. Measurement Instruments for the Social Sciences, 1(1), 9. https://doi.org/10.1186/s42409-019-0012-x
Gong, Y. (2021). Application of virtual reality teaching method and artificial intelligence technology in digital media art creation. Ecological Informatics, 63, 101304.
Hair, J. F., Babin, B. J., &Krey, N. (2017). Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations. Journal of Advertising, 46(1), 163–177. https://doi.org/10.1080/00913367.2017.1281777
Howard, M. C. (2018). The convergent validity and nomological net of two methods to measure retroactive influences. Psychology of Consciousness: Theory, Research, and Practice, 5(3), 324–337. https://doi.org/10.1037/cns0000149
Khalayleh, M., & Al-Hawary, S. (2022). The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan. International Journal of Data and Network Science, 6(4), 1023-1032.
Khamaludin, K., Syam, S., Rismaningsih, F., Lusiani, L., Arlianti, L., Herlani, A., ... &Widiyatun, F. (2022). The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance. In-ternational Journal of Data and Network Science, 6(1), 9-16.
Kurtça, V. E., & Gezgin, D. M. (2023). Effectiveness of virtual reality technology in teaching pedestrian skills to children with intellectual disabilities. e-Kafkas Journal of Educational Research, 10(1), 118-138.
Lv, Z. (2020). Virtual reality in the context of Internet of Things. Neural Computing and applications, 32(13), 9593-9602.
Meißner, M., Pfeiffer, J., Peukert, C., Dietrich, H., & Pfeiffer, T. (2020). How virtual reality affects consumer choice. Journal of Business Research, 117, 219-231.
Melo, M., Coelho, H., Gonçalves, G., Losada, N., Jorge, F., Teixeira, M. S., & Bessa, M. (2022). Immersive multisensory virtual reality technologies for virtual tourism: A study of the user’s sense of presence, satisfaction, emotions, and atti-tudes. Multimedia Systems, 28(3), 1027-1037.
Newman, M. A. R. K., Gatersleben, B., Wyles, K. J., & Ratcliffe, E. (2022). The use of virtual reality in environment ex-periences and the importance of realism. Journal of environmental psychology, 79, 101733.
Park, H., & Kim, S. (2023). Do augmented and virtual reality technologies increase consumers’ purchase intentions? The role of cognitive elaboration and shopping goals. Clothing and Textiles Research Journal, 41(2), 91-106.
Reer, F., Wehden, L. O., Janzik, R., Tang, W. Y., &Quandt, T. (2022). Virtual reality technology and game enjoyment: The contributions of natural mapping and need satisfaction. Computers in Human Behavior, 132, 107242.
Rimkeviciene, J., Hawgood, J., O’Gorman, J., & De Leo, D. (2017). Construct Validity of the Acquired Capability for Sui-cide Scale: Factor Structure, Convergent and Discriminant Validity. Journal of Psychopathology and Behavioral As-sessment, 39(2), 291–302. https://doi.org/10.1007/s10862-016-9576-4
Saputra, A. S., Setyoko, P. I., &Kurniasih, D. (2022). The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era. Journal of Industri-al Engineering & Management Research, 3(5), 100-111.
Saura, J. R. (2021). Using data sciences in digital marketing: Framework, methods, and performance metrics. Journal of Innovation & Knowledge, 6(2), 92-102.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (Seventh edition). Wiley.
Shi, D., Lee, T., &Maydeu-Olivares, A. (2019). Understanding the Model Size Effect on SEM Fit Indices. Educational and Psychological Measurement, 79(2), 310–334. https://doi.org/10.1177/0013164418783530
Sung, K.-S., Yi, Y. G., & Shin, H.-I. (2019). Reliability and validity of knee extensor strength measurements using a port-able dynamometer anchoring system in a supine position. BMC Musculoskeletal Disorders, 20(1), 1–8. https://doi.org/10.1186/s12891-019-2703-0
Wang, Y. A., &Rhemtulla, M. (2021). Power Analysis for Parameter Estimation in Structural Equation Modeling: A Dis-cussion and Tutorial. Advances in Methods and Practices in Psychological Science, 4(1), 1–17. https://doi.org/10.1177/2515245920918253
Yuen, K. F., Koh, L. Y., Tan, L. Y. H., & Wang, X. (2023). The determinants of virtual reality adoption for marine conser-vation. Technology in Society, 72, 102170.
Anh, D. L. T., & Gan, C. (2021). The impact of the COVID-19 lockdown on stock market performance: evidence from Vi-etnam. Journal of Economic studies, 48(4), 836-851.
Bader, D.M., Aityassine, F., Khalayleh , M., Al- Quran, A. Z., Mohammad, A., Al-Hawary, S.S. &Alkhawaldah, R.A. (2022). The Impact of E-marketing on Marketing Performance as Perceived by Customers in Jordan. Information sci-ence letters, 11(6), 1897-1903.
Bellalouna, F. (2020). Industrial case studies for digital transformation of engineering processes using the virtual reality technology. Procedia CIRP, 90, 636-641.
Bogicevic, V., Liu, S. Q., Seo, S., Kandampully, J., & Rudd, N. A. (2021). Virtual reality is so cool! How technology inno-vativeness shapes consumer responses to service preview modes. International Journal of Hospitality Management, 93, 102806.
Chong, D., & Ali, H. (2022). Literature Review: Competitive Strategy, Competitive Advantages, and Marketing Perfor-mance on E-Commerce Shopee Indonesia. Dinasti International Journal of Digital Business Management, 3(2), 299-309.
De Gauquier, L., Brengman, M., Willems, K., & Van Kerrebroeck, H. (2019). Leveraging advertising to a higher dimen-sion: experimental research on the impact of virtual reality on brand personality impressions. Virtual Reality, 23, 235-253.
de Leeuw, E., Hox, J., Silber, H., Struminskaya, B., & Vis, C. (2019). Development of an international survey attitude scale: Measurement equivalence, reliability, and predictive validity. Measurement Instruments for the Social Sciences, 1(1), 9. https://doi.org/10.1186/s42409-019-0012-x
Gong, Y. (2021). Application of virtual reality teaching method and artificial intelligence technology in digital media art creation. Ecological Informatics, 63, 101304.
Hair, J. F., Babin, B. J., &Krey, N. (2017). Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations. Journal of Advertising, 46(1), 163–177. https://doi.org/10.1080/00913367.2017.1281777
Howard, M. C. (2018). The convergent validity and nomological net of two methods to measure retroactive influences. Psychology of Consciousness: Theory, Research, and Practice, 5(3), 324–337. https://doi.org/10.1037/cns0000149
Khalayleh, M., & Al-Hawary, S. (2022). The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan. International Journal of Data and Network Science, 6(4), 1023-1032.
Khamaludin, K., Syam, S., Rismaningsih, F., Lusiani, L., Arlianti, L., Herlani, A., ... &Widiyatun, F. (2022). The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance. In-ternational Journal of Data and Network Science, 6(1), 9-16.
Kurtça, V. E., & Gezgin, D. M. (2023). Effectiveness of virtual reality technology in teaching pedestrian skills to children with intellectual disabilities. e-Kafkas Journal of Educational Research, 10(1), 118-138.
Lv, Z. (2020). Virtual reality in the context of Internet of Things. Neural Computing and applications, 32(13), 9593-9602.
Meißner, M., Pfeiffer, J., Peukert, C., Dietrich, H., & Pfeiffer, T. (2020). How virtual reality affects consumer choice. Journal of Business Research, 117, 219-231.
Melo, M., Coelho, H., Gonçalves, G., Losada, N., Jorge, F., Teixeira, M. S., & Bessa, M. (2022). Immersive multisensory virtual reality technologies for virtual tourism: A study of the user’s sense of presence, satisfaction, emotions, and atti-tudes. Multimedia Systems, 28(3), 1027-1037.
Newman, M. A. R. K., Gatersleben, B., Wyles, K. J., & Ratcliffe, E. (2022). The use of virtual reality in environment ex-periences and the importance of realism. Journal of environmental psychology, 79, 101733.
Park, H., & Kim, S. (2023). Do augmented and virtual reality technologies increase consumers’ purchase intentions? The role of cognitive elaboration and shopping goals. Clothing and Textiles Research Journal, 41(2), 91-106.
Reer, F., Wehden, L. O., Janzik, R., Tang, W. Y., &Quandt, T. (2022). Virtual reality technology and game enjoyment: The contributions of natural mapping and need satisfaction. Computers in Human Behavior, 132, 107242.
Rimkeviciene, J., Hawgood, J., O’Gorman, J., & De Leo, D. (2017). Construct Validity of the Acquired Capability for Sui-cide Scale: Factor Structure, Convergent and Discriminant Validity. Journal of Psychopathology and Behavioral As-sessment, 39(2), 291–302. https://doi.org/10.1007/s10862-016-9576-4
Saputra, A. S., Setyoko, P. I., &Kurniasih, D. (2022). The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era. Journal of Industri-al Engineering & Management Research, 3(5), 100-111.
Saura, J. R. (2021). Using data sciences in digital marketing: Framework, methods, and performance metrics. Journal of Innovation & Knowledge, 6(2), 92-102.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (Seventh edition). Wiley.
Shi, D., Lee, T., &Maydeu-Olivares, A. (2019). Understanding the Model Size Effect on SEM Fit Indices. Educational and Psychological Measurement, 79(2), 310–334. https://doi.org/10.1177/0013164418783530
Sung, K.-S., Yi, Y. G., & Shin, H.-I. (2019). Reliability and validity of knee extensor strength measurements using a port-able dynamometer anchoring system in a supine position. BMC Musculoskeletal Disorders, 20(1), 1–8. https://doi.org/10.1186/s12891-019-2703-0
Wang, Y. A., &Rhemtulla, M. (2021). Power Analysis for Parameter Estimation in Structural Equation Modeling: A Dis-cussion and Tutorial. Advances in Methods and Practices in Psychological Science, 4(1), 1–17. https://doi.org/10.1177/2515245920918253
Yuen, K. F., Koh, L. Y., Tan, L. Y. H., & Wang, X. (2023). The determinants of virtual reality adoption for marine conser-vation. Technology in Society, 72, 102170.