How to cite this paper
Freihat, S. (2023). Digital marketing and its role in achieving customer’s happiness: Evidence Jordanian five-star hotel.International Journal of Data and Network Science, 7(3), 1227-1240.
Refrences
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Ali, A, Omar, N., Daud, N. M., & Mohamed, I. S. (2012). Adoption & performance of click & mortar retailers: Malaysia evidence. Advances in Natural & Applied Sciences, 6(8), 1591-1609.
Bång, A., & Hell, J. (2015). Digital marketing strategy: social media and its contribution to competitiveness.
Belanche, D., Casaló, L. V., & Guinalíu, M. (2013). The role of consumer happiness in relationship marketing. Journal of Relationship Marketing, 12(2), 79-94.
Campana, Campana, Myrian Rocio; Hernandez, Willson Rafael Espinoz,( 2014) (applicants) the Minister of Citizenship and
Immigration (respondent) (IMM-146-13; 2014 FC 49; CF 49;2014).indexed as: Campana Campana et al. v. Canada (Minister of Citizenship and Immigration) Federal Court Roy, J.January 17, 2014.
Chaffey, D. (2011). E-Business & E-Commerce Management (5 Ausg.). Harlow: Pearson Education Limited.
Chan, N. L., & Guillet, B. D. (2011). Investigation of social media marketing: how does the hotel industry in Hong Kong perform in marketing on social media websites?. Journal of Travel & Tourism Marketing, 28(4), 345-368.
Duggal, K. (2015). Uncovering The Best Practices In Digital Marketing (PP: 738-740.)
Eid, A. A., & Al-Anzi, F. (2020). The role of digital marketing in achieving customer satisfaction: An applied study on the citizens of the State of Kuwait. The Scientific Journal of Financial Studies and Research and administration,7(2), 375-418.
Ghiselli, R., & Ma, J. (2015). Restaurant social media usage in China: A study of industry practices & consumer prefer-ences. Worldwide Hospitality & Tourism Themes, 7(3), 251-265.
Hamamy, Z.M.S., & Hakeem, L.A.Y. (2017) Digital marketing and its role in achieving customer's happiness: Al-Ghari Journal of Economic and Administrative Sciences, 14(3), 189-233.
Hellén, K., & Sääksjärvi, M. (2011). Happiness as a predictor of service quality & commitment for utilitarian & hedonic services. Psychology & Marketing, 28(9), 934-957.
Henderson, L. W., Knight, T., & Richardson, B. (2013). An exploration of the well-being benefits of hedonic and eudai-monic behaviour. The Journal of Positive Psychology, 8(4), 322-336.
Henderson, L. W., Knight, T., & Richardson, B. (2014). The hedonic and eudaimonic validity of the orientations to happi-ness scale. Social Indicators Research, 115, 1087-1099.
Ibrahimi, H., Maliki, N. F. A., & Shaima, K. (2019), The impact of marketing e-mail to customer satisfaction.
International Contemporary Scientific Forum for Educational and Social Sciences Human, administrative and natural, available online at http://proceedings.sriweb.
Jesintha, P. (2016), Impact of digital marketing in customer purchase decision. Arts and Science, 2(2).
Kannan, P. K. & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45
Keyser, A. D., & Lariviere, B. (2014). How technical & functional service quality drive consumer happiness: Moderating influences of channel usage. Journal of Service Management, 25(1), 30-48.
Kian Chong, W., Shafaghi, M., Woollaston, C., & Lui, V. (2010). B2B e‐marketplace: an e‐marketing framework for B2B commerce. Marketing Intelligence & Planning, 28(3), 310-329.
Kingsnorth. S. (2016), Digital Marketing Strategy an integrated approach to online marketing, Kogan page limited, p200-238.
Kotler, P., Armstrong, G., & Opresnik, M. (2017). Marketing an introduction. Boston: Pearson.
Ltifi, M., & Gharbi, J. (2015). The effect of logistics performance in retail store on the happiness and satisfaction of con-sumers. Procedia economics and finance, 23, 1347-1353.
Machado, C., & Davim, J. P. (Eds.). (2016). MBA: Theory and Application of Business and Management Principles. Springer.
Marjal, A. & Yusuh, D. A.Z. (2019). The role of e-marketing in developing e. commerce. Journal of Legal and Economic Studies, Si-Hawas University Center -Barika, 2(1), 298 – 305.
Mason, H. D. (2015). Exploring eudaimonic & hedonic components of happiness: a mixed methods study. PP120-134.
McQuade, S., Waitman, R., Zeisser, M., & Kierzkowski, A. (1996). Marketing to the digital consumer. The McKinsey Quarterly, 3, 4-5.
Mohamed, Mamdouh Abdel Fattah Ahmed. (2020). The impact of digital marketing on the perceived value of the custom-er: An applied study on Egyptian Airlines customers. Journal of Contemporary Business Studies, - Kafr El- Sheikh University, 40(1), 53 – 112.
Morgan, J., Robinson, O., & Thompson, T. (2015). Happiness & age in European adults: The moderating role of gross domestic product per capita. Psychology & Aging, 30(3), 544.
Nishal, H. (2016). The role of social networking sites “Facebook” in promoting Tourist services. Case study “Harmas” Agency for Tourism and Travel Master’s Thesis, - Department of Economic, Commercial and Management Sciences, University of Mohamed Khedir Biskra.
Parsons, A., Zeisser, M., & Waitman, R. (1998). Organizing today for the digital marketing of tomorrow. Journal of In-teractive Marketing, 12(1), 35.
Qiu-ying, Z., & Xiu-cheng, F. (2011, September). The happiness of customer concretion. In Management Science &
Engineering (ICMSE), 2011 International Conference on (pp. 569-574). IEEE.
Rao, S., Srivatsala, V., & Suneetha, V. (2016). Optimizing technical ecosystem of digital marketing. In Artificial
intelligence and evolutionary computations in engineering systems (pp. 691-703). Springer, New Delhi, India
Ryan, R. M., & Deci, E. L. (2001). On happiness & human potentials: A review of research on hedonic & eudaimonic
well-being. Annual review of psychology, 52(1), 141-166.
Salam, O. M. (2021), Measuring the impact of digital marketing dimensions in gaining customer satisfaction. Scientific Journal of Trade and Finance, 41(3), 107-165, Tanta University, Faculty of Commerce, Egypt.
Schmitt, B., & Van Zutphen, G. (2012). Happy customers everywhere: how your business can profit from the insights of
positive psychology. Macmillan, 978-230.
Sekaran, U. and Bougie, R. (2016). Research methods for business: A skill building approach. New Jersey: John Wiley &Sons.
Smith, K. (2012). Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Market-ing, 29(2), 86-92.
Stogie, I. (2016). How Do We Remember Happy Life Events? A Comparison Between eudaimonic & Hedonic Autobio-graphical Memories. The Journal of psychology, 1-20.
Stokes, R. A. (2011). E-Marketing the Essential Guide to Online Marketing. South Africa Quirk e-Marketing.
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business Enterprise Development, 22(4), 633-651.
Vinney, C., & Dill-Shackle ford, K. E. (2018). Fan fiction as a vehicle for meaning making: Eudaimonic appreciation, he-donic
enjoyment, and other perspectives on fan engagement with television. Psychology of Popular Media Culture, 7(1), 18–
32. https://doi.org/10.1037/ppm0000106.
Waterman, A. S. (1993). Two conceptions of happiness: Contrasts of personal expressiveness (eudaimonia) & hedonic en-joyment. Journal of Personality & Social Psychology, 64(4), 678.
Waterman, A. S., Schwartz, S. J., & Conti, R. (2008). The implications of two conceptions of happiness (hedonic enjoy-ment & eudaimonia) for the understanding of intrinsic motivation. Journal of Happiness Studies, 9(1), 41-79.
Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of digital marketing in the challenging age: An empirical study. International Journal of Management Science and Business Administration, 1(5), 69-80.
Ali, A, Omar, N., Daud, N. M., & Mohamed, I. S. (2012). Adoption & performance of click & mortar retailers: Malaysia evidence. Advances in Natural & Applied Sciences, 6(8), 1591-1609.
Bång, A., & Hell, J. (2015). Digital marketing strategy: social media and its contribution to competitiveness.
Belanche, D., Casaló, L. V., & Guinalíu, M. (2013). The role of consumer happiness in relationship marketing. Journal of Relationship Marketing, 12(2), 79-94.
Campana, Campana, Myrian Rocio; Hernandez, Willson Rafael Espinoz,( 2014) (applicants) the Minister of Citizenship and
Immigration (respondent) (IMM-146-13; 2014 FC 49; CF 49;2014).indexed as: Campana Campana et al. v. Canada (Minister of Citizenship and Immigration) Federal Court Roy, J.January 17, 2014.
Chaffey, D. (2011). E-Business & E-Commerce Management (5 Ausg.). Harlow: Pearson Education Limited.
Chan, N. L., & Guillet, B. D. (2011). Investigation of social media marketing: how does the hotel industry in Hong Kong perform in marketing on social media websites?. Journal of Travel & Tourism Marketing, 28(4), 345-368.
Duggal, K. (2015). Uncovering The Best Practices In Digital Marketing (PP: 738-740.)
Eid, A. A., & Al-Anzi, F. (2020). The role of digital marketing in achieving customer satisfaction: An applied study on the citizens of the State of Kuwait. The Scientific Journal of Financial Studies and Research and administration,7(2), 375-418.
Ghiselli, R., & Ma, J. (2015). Restaurant social media usage in China: A study of industry practices & consumer prefer-ences. Worldwide Hospitality & Tourism Themes, 7(3), 251-265.
Hamamy, Z.M.S., & Hakeem, L.A.Y. (2017) Digital marketing and its role in achieving customer's happiness: Al-Ghari Journal of Economic and Administrative Sciences, 14(3), 189-233.
Hellén, K., & Sääksjärvi, M. (2011). Happiness as a predictor of service quality & commitment for utilitarian & hedonic services. Psychology & Marketing, 28(9), 934-957.
Henderson, L. W., Knight, T., & Richardson, B. (2013). An exploration of the well-being benefits of hedonic and eudai-monic behaviour. The Journal of Positive Psychology, 8(4), 322-336.
Henderson, L. W., Knight, T., & Richardson, B. (2014). The hedonic and eudaimonic validity of the orientations to happi-ness scale. Social Indicators Research, 115, 1087-1099.
Ibrahimi, H., Maliki, N. F. A., & Shaima, K. (2019), The impact of marketing e-mail to customer satisfaction.
International Contemporary Scientific Forum for Educational and Social Sciences Human, administrative and natural, available online at http://proceedings.sriweb.
Jesintha, P. (2016), Impact of digital marketing in customer purchase decision. Arts and Science, 2(2).
Kannan, P. K. & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45
Keyser, A. D., & Lariviere, B. (2014). How technical & functional service quality drive consumer happiness: Moderating influences of channel usage. Journal of Service Management, 25(1), 30-48.
Kian Chong, W., Shafaghi, M., Woollaston, C., & Lui, V. (2010). B2B e‐marketplace: an e‐marketing framework for B2B commerce. Marketing Intelligence & Planning, 28(3), 310-329.
Kingsnorth. S. (2016), Digital Marketing Strategy an integrated approach to online marketing, Kogan page limited, p200-238.
Kotler, P., Armstrong, G., & Opresnik, M. (2017). Marketing an introduction. Boston: Pearson.
Ltifi, M., & Gharbi, J. (2015). The effect of logistics performance in retail store on the happiness and satisfaction of con-sumers. Procedia economics and finance, 23, 1347-1353.
Machado, C., & Davim, J. P. (Eds.). (2016). MBA: Theory and Application of Business and Management Principles. Springer.
Marjal, A. & Yusuh, D. A.Z. (2019). The role of e-marketing in developing e. commerce. Journal of Legal and Economic Studies, Si-Hawas University Center -Barika, 2(1), 298 – 305.
Mason, H. D. (2015). Exploring eudaimonic & hedonic components of happiness: a mixed methods study. PP120-134.
McQuade, S., Waitman, R., Zeisser, M., & Kierzkowski, A. (1996). Marketing to the digital consumer. The McKinsey Quarterly, 3, 4-5.
Mohamed, Mamdouh Abdel Fattah Ahmed. (2020). The impact of digital marketing on the perceived value of the custom-er: An applied study on Egyptian Airlines customers. Journal of Contemporary Business Studies, - Kafr El- Sheikh University, 40(1), 53 – 112.
Morgan, J., Robinson, O., & Thompson, T. (2015). Happiness & age in European adults: The moderating role of gross domestic product per capita. Psychology & Aging, 30(3), 544.
Nishal, H. (2016). The role of social networking sites “Facebook” in promoting Tourist services. Case study “Harmas” Agency for Tourism and Travel Master’s Thesis, - Department of Economic, Commercial and Management Sciences, University of Mohamed Khedir Biskra.
Parsons, A., Zeisser, M., & Waitman, R. (1998). Organizing today for the digital marketing of tomorrow. Journal of In-teractive Marketing, 12(1), 35.
Qiu-ying, Z., & Xiu-cheng, F. (2011, September). The happiness of customer concretion. In Management Science &
Engineering (ICMSE), 2011 International Conference on (pp. 569-574). IEEE.
Rao, S., Srivatsala, V., & Suneetha, V. (2016). Optimizing technical ecosystem of digital marketing. In Artificial
intelligence and evolutionary computations in engineering systems (pp. 691-703). Springer, New Delhi, India
Ryan, R. M., & Deci, E. L. (2001). On happiness & human potentials: A review of research on hedonic & eudaimonic
well-being. Annual review of psychology, 52(1), 141-166.
Salam, O. M. (2021), Measuring the impact of digital marketing dimensions in gaining customer satisfaction. Scientific Journal of Trade and Finance, 41(3), 107-165, Tanta University, Faculty of Commerce, Egypt.
Schmitt, B., & Van Zutphen, G. (2012). Happy customers everywhere: how your business can profit from the insights of
positive psychology. Macmillan, 978-230.
Sekaran, U. and Bougie, R. (2016). Research methods for business: A skill building approach. New Jersey: John Wiley &Sons.
Smith, K. (2012). Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Market-ing, 29(2), 86-92.
Stogie, I. (2016). How Do We Remember Happy Life Events? A Comparison Between eudaimonic & Hedonic Autobio-graphical Memories. The Journal of psychology, 1-20.
Stokes, R. A. (2011). E-Marketing the Essential Guide to Online Marketing. South Africa Quirk e-Marketing.
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business Enterprise Development, 22(4), 633-651.
Vinney, C., & Dill-Shackle ford, K. E. (2018). Fan fiction as a vehicle for meaning making: Eudaimonic appreciation, he-donic
enjoyment, and other perspectives on fan engagement with television. Psychology of Popular Media Culture, 7(1), 18–
32. https://doi.org/10.1037/ppm0000106.
Waterman, A. S. (1993). Two conceptions of happiness: Contrasts of personal expressiveness (eudaimonia) & hedonic en-joyment. Journal of Personality & Social Psychology, 64(4), 678.
Waterman, A. S., Schwartz, S. J., & Conti, R. (2008). The implications of two conceptions of happiness (hedonic enjoy-ment & eudaimonia) for the understanding of intrinsic motivation. Journal of Happiness Studies, 9(1), 41-79.
Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of digital marketing in the challenging age: An empirical study. International Journal of Management Science and Business Administration, 1(5), 69-80.