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Growing Science » International Journal of Data and Network Science » Medical invention marketing strategies on buying: Surgical medical robot

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International Journal of Data and Network Science
ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 7 Issue 2 pp. 647-656, 2023

Medical invention marketing strategies on buying: Surgical medical robot Pages 647-656 PDF Download PDF

Authors: Daniella Awni Abu Yousef, Zeyad AlKhazali, Rasha A. Qawasmeh, Hareth Zuhair Alshamayleh

📋 Author Affiliations:
D.A. Abu Yousef1, Z. Alkhazali ORCID 1, R.A. Qawasmeh ORCID 1, H.Z. Alshamayleh2
1 Business School, Al-Ahliyya Amman University, Amman, Jordan
2 Faculty of Business Studies, Arab Open University, Riyad, Saudi Arabia
doi 10.5267/j.ijdns.2023.3.007
8 Source: Scopus
Crossref 5 Source: CrossRef

🔑 Keywords: Medical Invention, Marketing Strategies, Surgical Medical Robot

Abstract: The study aimed to identify the medical invention marketing strategies on buying (Surgical Medical Robot), the study used the descriptive approach to suit the purpose of the study. Sample of the study consisted of (100) participants divided (50) of marketing managers for the medical instrument companies and (50) medical employers related to working in surgery in the Jordanian hospitals. The study showed that the level of medical invention marketing strategies (Marketing Network, Design and Execution, Understanding Customer and the Promotion) and Buying Surgical Medical Robots in the Jordanian Hospitals were in the medium level. The study showed that the medical invention marketing strategies (Marketing Network, Design and Execution, Understanding Customer and the Promotion) have an impact on buying (Surgical Medical Robot) Jordanian hospitals. The study set of many recommendations as Work to raise awareness regarding medical robot surgery and Work by medical equipment companies to obtain the largest amount of information about the medical surgical robot, to increase the level of confidence of patients in this robot.

How to cite this paper
APA: Yousef, D., AlKhazali, Z., Qawasmeh, R & Alshamayleh, H. (2023). Medical invention marketing strategies on buying: Surgical medical robot. International Journal of Data and Network Science, 7(2), 647-656.
Chicago/Turabian: Yousef, D., AlKhazali, Z., Qawasmeh, R & Alshamayleh, H. 2023. "Medical invention marketing strategies on buying: Surgical medical robot." International Journal of Data and Network Science 7, no. 2 (2023): 647-656.
AMA: Yousef, D., AlKhazali, Z., Qawasmeh, R & Alshamayleh, H. Medical invention marketing strategies on buying: Surgical medical robot. International Journal of Data and Network Science. 2023;7(2):647-656.

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📚 Journal: International Journal of Data and Network Science | 📅 Year: 2023 | 📖 Volume: 7 | 📄 Issue: 2 | 👁️ Views: 1132 | 📊 Crossref: 5

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