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Growing Science » International Journal of Data and Network Science » The effect of e-WOM on customer satisfaction through ease of use, perceived usefulness and e-wallet payment

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Naser Azad(82)
Zeplin Jiwa Husada Tarigan(70)
Mohammad Reza Iravani(65)
Endri Endri(45)
Hotlan Siagian(43)
Muhammad Alshurideh(42)
Dmaithan Almajali(39)
Jumadil Saputra(37)
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Sulieman Ibraheem Shelash Al-Hawary(28)
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International Journal of Data and Network Science
ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 7 Issue 1 pp. 153-162, 2023

The effect of e-WOM on customer satisfaction through ease of use, perceived usefulness and e-wallet payment Pages 153-162 PDF Download PDF

Authors: Agustinus Nugroho, Hotlan Siagian, Adrie Oktavio, Zeplin Jiwa Husada Tarigan

📋 Author Affiliations:
A. Nugroho ORCID 1, H. Siagian ORCID 2, A. Oktavio ORCID 1, Z.J.H. Tarigan ORCID 2
1 Tourism Department, School of Tourism, Universitas Ciputra Surabaya, Indonesia
2 School of Business and Management, Petra Christian University, Surabaya, Indonesia
doi 10.5267/j.ijdns.2022.11.007
10 Source: Scopus
Crossref 7 Source: CrossRef

🔑 Keywords: Customer satisfaction, e-WOM, e-wallet payment, Ease of use, Perceived usefulness

Abstract: Currently, streaming applications have been widely used by users to get comfort and pleasure in life. Users communicate with each other on social media related to the activities carried out. Communication is formed online as electronic word of mouth (e-WOM) between one user to another. The data distributed was 1238 respondents using streaming applications and 324 respondents in Indonesia who had used e-wallet payments as members. The analysis data was to answer all research hypotheses using partial least squares. The data processing results show that e-WOM impacts the perceived ease of use of e-wallets by 0.408. E-WOM positively impacts the perceived usefulness of the e-wallet by 0.270. E-WOM has an impact on e-wallet payment intention of 0.190. Perceived ease of use has an effect of 0.175 and perceived usefulness of 0.259 on e-wallet payment intention. Perceived ease of use influences perceived usefulness of 0.395. Perceived ease of use and perceived usefulness impact customer satisfaction in terms of 0.157 and 0.217. Finally, it was found that e-wallet payment intention has an impact of 0.173 on customer satisfaction. The results of this study contribute to e-wallet payment users and managers building two-way and effective communication through social media so that they can quickly and accurately solve user problems. The theoretical contribution is to enrich the theory of marketing behavior and technology acceptance models in electronic commerce.

How to cite this paper
APA: Nugroho, A., Siagian, H., Oktavio, A & Tarigan, Z. (2023). The effect of e-WOM on customer satisfaction through ease of use, perceived usefulness and e-wallet payment. International Journal of Data and Network Science, 7(1), 153-162.
Chicago/Turabian: Nugroho, A., Siagian, H., Oktavio, A & Tarigan, Z. 2023. "The effect of e-WOM on customer satisfaction through ease of use, perceived usefulness and e-wallet payment." International Journal of Data and Network Science 7, no. 1 (2023): 153-162.
AMA: Nugroho, A., Siagian, H., Oktavio, A & Tarigan, Z. The effect of e-WOM on customer satisfaction through ease of use, perceived usefulness and e-wallet payment. International Journal of Data and Network Science. 2023;7(1):153-162.

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📚 Journal: International Journal of Data and Network Science | 📅 Year: 2023 | 📖 Volume: 7 | 📄 Issue: 1 | 👁️ Views: 1119 | 📊 Crossref: 7

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