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Growing Science » International Journal of Data and Network Science » The mediating role of customer relationship management between e-supply chain management and competitive advantage

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International Journal of Data and Network Science

ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 6 Issue 1 pp. 263-272 , 2022

The mediating role of customer relationship management between e-supply chain management and competitive advantage Pages 263-272 Right click to download the paper Download PDF

Authors: Abdalrazzaq Aloqool, Malek Alharafsheh, Hadeel Abdellatif, Lana Ahmad Suleiman Alghasawneh, Jassim Ah-mad Al-Gasawneh

DOI: 10.5267/j.ijdns.2021.9.002

Keywords: E-SCM, Competitive advantage, CRM

Abstract: The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.

How to cite this paper
Aloqool, A., Alharafsheh, M., Abdellatif, H., Alghasawneh, L & Al-Gasawneh, J. (2022). The mediating role of customer relationship management between e-supply chain management and competitive advantage.International Journal of Data and Network Science, 6(1), 263-272.

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Journal: International Journal of Data and Network Science | Year: 2022 | Volume: 6 | Issue: 1 | Views: 2608 | Reviews: 0

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