How to cite this paper
Nuseir, M & Refae, G. (2022). The role of artificial intelligence, marketing strategies, and organizational capabilities in organizational performance: The moderating role of organizational behavior.Uncertain Supply Chain Management, 10(4), 1457-1466.
Refrences
Al-Surmi, A., Cao, G., & Duan, Y. (2019). Data of the impact of Aligning Business, IT, and Marketing Strategies on Firm Performance. Data in Brief, 27, 104656. doi: https://doi.org/10.1016/j.dib.2019.104656
Al-Surmi, A., Cao, G., & Duan, Y. (2020). The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management, 84, 39-49. doi: https://doi.org/10.1016/j.indmarman.2019.04.002
Alseiari, H., Khalifa, G. S., & Bhaumick, A. (2019). Tourism destination competitiveness in UAE: The role of strategic leadership and strategic planning effectiveness. Int. J. Recent Technol. Eng, 8, 860-865.
Aydiner, A. S., Tatoglu, E., Bayraktar, E., & Zaim, S. (2019). Information system capabilities and firm performance: Opening the black box through decision-making performance and business-process performance. International Journal of Information Management, 47, 168-182. doi: https://doi.org/10.1016/j.ijinfomgt.2018.12.015
Bag, S., Pretorius, J. H. C., Gupta, S., & Dwivedi, Y. K. (2021). Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities. Technological Forecasting and Social Change, 163, 120420. doi: https://doi.org/10.1016/j.techfore.2020.120420
Belhadi, A., Mani, V., Kamble, S. S., Khan, S. A. R., & Verma, S. (2021). Artificial intelligence-driven innovation for enhancing supply chain resilience and performance under the effect of supply chain dynamism: an empirical investigation. Annals of Operations Research, 1-26.
Berberoglu, A. (2018). Impact of organizational climate on organizational commitment and perceived organizational performance: empirical evidence from public hospitals. BMC health services research, 18(1), 1-9. doi: https://doi.org/10.1186/s12913-018-3149-z
Cacciolatti, L., & Lee, S. H. (2016). Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 69(12), 5597-5610. doi: https://doi.org/10.1016/j.jbusres.2016.03.067
Chen, Y., & Lin, Z. (2021). Business Intelligence Capabilities and Firm Performance: A Study in China. International Journal of Information Management, 57, 102232. doi: https://doi.org/10.1016/j.ijinfomgt.2020.102232
Collins, C., Dennehy, D., Conboy, K., & Mikalef, P. (2021). Artificial intelligence in information systems research: A systematic literature review and research agenda. International Journal of Information Management, 60, 1-17.
de Jong, A., de Ruyter, K., Keeling, D. I., Polyakova, A., & Ringberg, T. (2021). Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda. Industrial Marketing Management, 93, 1-9. doi: https://doi.org/10.1016/j.indmarman.2020.12.004
Dubey, R., Gunasekaran, A., Childe, S. J., Bryde, D. J., Giannakis, M., Foropon, C., . . . Hazen, B. T. (2020a). Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism: A study of manufacturing organisations. International Journal of Production Economics, 226, 107599. doi: https://doi.org/10.1016/j.ijpe.2019.107599
Dubey, R., Gunasekaran, A., Childe, S. J., Bryde, D. J., Giannakis, M., Foropon, C., . . . Hazen, B. T. (2020b). Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism: A study of manufacturing organisations. International Journal of Production Economics, 226, 1-12.
Eneizan, B., Abdulrahman, S. A., & Alabboodi, A. S. (2018). The influence of environmental marketing mix on the non-financial performance of solar energy firms: The mediating role of corporate image. IJAR, 4(7), 190-196. doi: doi:10.1177/0092070305276119
Enholm, I. M., Papagiannidis, E., Mikalef, P., & Krogstie, J. (2021). Artificial intelligence and business value: A literature review. Information Systems Frontiers, 1-26.
Garg, N. (2020). Promoting organizational performance in Indian insurance industry: The roles of workplace spirituality and organizational citizenship behaviour. Global Business Review, 21(3), 834-849. doi: https://doi.org/10.1177%2F0972150918778983
González-Rodríguez, M. R., Martín-Samper, R. C., Köseoglu, M. A., & Okumus, F. (2019). Hotels’ corporate social responsibility practices, organizational culture, firm reputation, and performance. Journal of sustainable tourism, 27(3), 398-419. doi: 10.1080/09669582.2019.1585441
Hair Jr, J. F., Babin, B. J., & Krey, N. (2017). Covariance-based structural equation modeling in the Journal of Advertising: Review and recommendations. Journal of Advertising, 46(1), 163-177. doi: https://doi.org/10.1080/00913367.2017.1281777
He, J., Zhang, H., & Morrison Alastair, M. (2019). The impacts of corporate social responsibility on organization citizenship behavior and task performance in hospitality: A sequential mediation model. International Journal of Contemporary Hospitality Management, 31(6), 2582-2598. doi: 10.1108/IJCHM-05-2018-0378
Hong, P. V., & Nguyen, T.-T. (2020). Factors affecting marketing strategy of logistics business – Case of Vietnam. The Asian Journal of Shipping and Logistics, 36(4), 224-234. doi: https://doi.org/10.1016/j.ajsl.2020.03.004
Jianjun, H., Yao, Y., Hameed, J., Hafiz, W. K., Nawaz, M. A., Aqdas, R., & Patwary, A. K. (2021). The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China. Complexity, 2021.
Jumani, Z. A., & Sukhabot, S. (2020). Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims: A quantitative study using smart-PLS. Journal of Islamic Marketing, 12(2), 408.426.
Khan, N. A., Khan, A. N., & Gul, S. (2019). Relationship between perception of organizational politics and organizational citizenship behavior: testing a moderated mediation model. Asian Business & Management, 18(2), 122-141. doi: 10.1057/s41291-018-00057-9
Khoshmaram, M., Zarafshani, K., Alibaygi, A., & Mirakzadeh, A. (2017). Exploring the role of social capital in agricultural entrepreneurial opportunity recognition: Application of Smart PLS. International Journal of Agricultural Management and Development (IJAMAD), 7(2), 395-406.
Kumar, V., Rajan, B., Venkatesan, R., & Lecinski, J. (2019). Understanding the role of artificial intelligence in personalized engagement marketing. California Management Review, 61(4), 135-155.
Nawaz, M. A., Ahmadk, T. I., Hussain, M. S., & Bhatti, M. A. (2020). How Energy Use, Financial Development and Economic Growth Affect Carbon Dioxide Emissions in Selected Association of South East Asian Nations? Paradigms, SI(1), 159-165.
Nawaz, M. A., Hussain, M. S., Kamran, H. W., Ehsanullah, S., Maheen, R., & Shair, F. (2020). Trilemma association of energy consumption, carbon emission, and economic growth of BRICS and OECD regions: Quantile regression estimation. Environmental Science and Pollution Research, 1-15.
Nawaz, M. A., Seshadri, U., Kumar, P., Aqdas, R., Patwary, A. K., & Riaz, M. (2021). Nexus between green finance and climate change mitigation in N-11 and BRICS countries: empirical estimation through difference in differences (DID) approach. Environmental Science and Pollution Research, 28(6), 6504-6519. doi: https://doi.org/10.1007/s11356-020-10920-y
Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021). Business strategy and the management of digital marketing. Business Horizons, 64(2), 285-293. doi: https://doi.org/10.1016/j.bushor.2020.12.004
Papastathopoulos, A., Ahmad, S. Z., Al Sabri, N., & Kaminakis, K. (2020). Demographic analysis of residents’ support for tourism development in the UAE: A Bayesian structural equation modeling multigroup approach. Journal of Travel Research, 59(6), 1119-1139. doi: https://doi.org/10.1177%2F0047287519874131
Petrella, S., Miller, C., & Cooper, B. (2021). Russia's Artificial Intelligence Strategy: The Role of State-Owned Firms. Orbis, 65(1), 75-100. doi: https://doi.org/10.1016/j.orbis.2020.11.004
Rehman, S.-u., Mohamed, R., & Ayoup, H. (2019). The mediating role of organizational capabilities between organizational performance and its determinants. Journal of Global Entrepreneurship Research, 9(1), 1-23. doi: https://doi.org/10.1186/s40497-019-0155-5
Schneider, S., & Leyer, M. (2019). Me or information technology? Adoption of artificial intelligence in the delegation of personal strategic decisions. Managerial and Decision Economics, 40(3), 223-231.
Thomas, L., Ambrosini, V., & Hughes, P. (2019). The role of organizational citizenship behaviour and rewards in strategy effectiveness. The International Journal of Human Resource Management, 30(18), 2628-2660. doi: 10.1080/09585192.2017.1391312
Tung, V. W. S., Chen, P.-J., & Schuckert, M. (2017). Managing customer citizenship behaviour: The moderating roles of employee responsiveness and organizational reassurance. Tourism management, 59, 23-35. doi: https://doi.org/10.1016/j.tourman.2016.07.010
Turkina, E. (2018). The importance of networking to entrepreneurship: Montreal's artificial intelligence cluster and its born-global firm element AI (Vol. 30, pp. 1-8): Taylor & Francis.
Vijayabanu, C., & Arunkumar, S. (2018). Strengthening the team performance through personality and emotional intelligence: Smart PLS approach. Scientific Annals of Economics and Business, 65(3), 303-316.
Vrontis, D., Christofi, M., Pereira, V., Tarba, S., Makrides, A., & Trichina, E. (2021). Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review. The International Journal of Human Resource Management, 1-30.
Wang, Z., & Kim, H. G. (2017). Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. Journal of Interactive Marketing, 39, 15-26. doi: https://doi.org/10.1016/j.intmar.2017.02.004
Xie, M., Ding, L., Xia, Y., Guo, J., Pan, J., & Wang, H. (2021). Does artificial intelligence affect the pattern of skill demand? Evidence from Chinese manufacturing firms. Economic Modelling, 96, 295-309. doi: https://doi.org/10.1016/j.econmod.2021.01.009
Zaefarian, G., Forkmann, S., Mitręga, M., & Henneberg, S. C. (2017). A Capability Perspective on Relationship Ending and Its Impact on Product Innovation Success and Firm Performance. Long range planning, 50(2), 184-199. doi: https://doi.org/10.1016/j.lrp.2015.12.023
Al-Surmi, A., Cao, G., & Duan, Y. (2020). The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management, 84, 39-49. doi: https://doi.org/10.1016/j.indmarman.2019.04.002
Alseiari, H., Khalifa, G. S., & Bhaumick, A. (2019). Tourism destination competitiveness in UAE: The role of strategic leadership and strategic planning effectiveness. Int. J. Recent Technol. Eng, 8, 860-865.
Aydiner, A. S., Tatoglu, E., Bayraktar, E., & Zaim, S. (2019). Information system capabilities and firm performance: Opening the black box through decision-making performance and business-process performance. International Journal of Information Management, 47, 168-182. doi: https://doi.org/10.1016/j.ijinfomgt.2018.12.015
Bag, S., Pretorius, J. H. C., Gupta, S., & Dwivedi, Y. K. (2021). Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities. Technological Forecasting and Social Change, 163, 120420. doi: https://doi.org/10.1016/j.techfore.2020.120420
Belhadi, A., Mani, V., Kamble, S. S., Khan, S. A. R., & Verma, S. (2021). Artificial intelligence-driven innovation for enhancing supply chain resilience and performance under the effect of supply chain dynamism: an empirical investigation. Annals of Operations Research, 1-26.
Berberoglu, A. (2018). Impact of organizational climate on organizational commitment and perceived organizational performance: empirical evidence from public hospitals. BMC health services research, 18(1), 1-9. doi: https://doi.org/10.1186/s12913-018-3149-z
Cacciolatti, L., & Lee, S. H. (2016). Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 69(12), 5597-5610. doi: https://doi.org/10.1016/j.jbusres.2016.03.067
Chen, Y., & Lin, Z. (2021). Business Intelligence Capabilities and Firm Performance: A Study in China. International Journal of Information Management, 57, 102232. doi: https://doi.org/10.1016/j.ijinfomgt.2020.102232
Collins, C., Dennehy, D., Conboy, K., & Mikalef, P. (2021). Artificial intelligence in information systems research: A systematic literature review and research agenda. International Journal of Information Management, 60, 1-17.
de Jong, A., de Ruyter, K., Keeling, D. I., Polyakova, A., & Ringberg, T. (2021). Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda. Industrial Marketing Management, 93, 1-9. doi: https://doi.org/10.1016/j.indmarman.2020.12.004
Dubey, R., Gunasekaran, A., Childe, S. J., Bryde, D. J., Giannakis, M., Foropon, C., . . . Hazen, B. T. (2020a). Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism: A study of manufacturing organisations. International Journal of Production Economics, 226, 107599. doi: https://doi.org/10.1016/j.ijpe.2019.107599
Dubey, R., Gunasekaran, A., Childe, S. J., Bryde, D. J., Giannakis, M., Foropon, C., . . . Hazen, B. T. (2020b). Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism: A study of manufacturing organisations. International Journal of Production Economics, 226, 1-12.
Eneizan, B., Abdulrahman, S. A., & Alabboodi, A. S. (2018). The influence of environmental marketing mix on the non-financial performance of solar energy firms: The mediating role of corporate image. IJAR, 4(7), 190-196. doi: doi:10.1177/0092070305276119
Enholm, I. M., Papagiannidis, E., Mikalef, P., & Krogstie, J. (2021). Artificial intelligence and business value: A literature review. Information Systems Frontiers, 1-26.
Garg, N. (2020). Promoting organizational performance in Indian insurance industry: The roles of workplace spirituality and organizational citizenship behaviour. Global Business Review, 21(3), 834-849. doi: https://doi.org/10.1177%2F0972150918778983
González-Rodríguez, M. R., Martín-Samper, R. C., Köseoglu, M. A., & Okumus, F. (2019). Hotels’ corporate social responsibility practices, organizational culture, firm reputation, and performance. Journal of sustainable tourism, 27(3), 398-419. doi: 10.1080/09669582.2019.1585441
Hair Jr, J. F., Babin, B. J., & Krey, N. (2017). Covariance-based structural equation modeling in the Journal of Advertising: Review and recommendations. Journal of Advertising, 46(1), 163-177. doi: https://doi.org/10.1080/00913367.2017.1281777
He, J., Zhang, H., & Morrison Alastair, M. (2019). The impacts of corporate social responsibility on organization citizenship behavior and task performance in hospitality: A sequential mediation model. International Journal of Contemporary Hospitality Management, 31(6), 2582-2598. doi: 10.1108/IJCHM-05-2018-0378
Hong, P. V., & Nguyen, T.-T. (2020). Factors affecting marketing strategy of logistics business – Case of Vietnam. The Asian Journal of Shipping and Logistics, 36(4), 224-234. doi: https://doi.org/10.1016/j.ajsl.2020.03.004
Jianjun, H., Yao, Y., Hameed, J., Hafiz, W. K., Nawaz, M. A., Aqdas, R., & Patwary, A. K. (2021). The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China. Complexity, 2021.
Jumani, Z. A., & Sukhabot, S. (2020). Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims: A quantitative study using smart-PLS. Journal of Islamic Marketing, 12(2), 408.426.
Khan, N. A., Khan, A. N., & Gul, S. (2019). Relationship between perception of organizational politics and organizational citizenship behavior: testing a moderated mediation model. Asian Business & Management, 18(2), 122-141. doi: 10.1057/s41291-018-00057-9
Khoshmaram, M., Zarafshani, K., Alibaygi, A., & Mirakzadeh, A. (2017). Exploring the role of social capital in agricultural entrepreneurial opportunity recognition: Application of Smart PLS. International Journal of Agricultural Management and Development (IJAMAD), 7(2), 395-406.
Kumar, V., Rajan, B., Venkatesan, R., & Lecinski, J. (2019). Understanding the role of artificial intelligence in personalized engagement marketing. California Management Review, 61(4), 135-155.
Nawaz, M. A., Ahmadk, T. I., Hussain, M. S., & Bhatti, M. A. (2020). How Energy Use, Financial Development and Economic Growth Affect Carbon Dioxide Emissions in Selected Association of South East Asian Nations? Paradigms, SI(1), 159-165.
Nawaz, M. A., Hussain, M. S., Kamran, H. W., Ehsanullah, S., Maheen, R., & Shair, F. (2020). Trilemma association of energy consumption, carbon emission, and economic growth of BRICS and OECD regions: Quantile regression estimation. Environmental Science and Pollution Research, 1-15.
Nawaz, M. A., Seshadri, U., Kumar, P., Aqdas, R., Patwary, A. K., & Riaz, M. (2021). Nexus between green finance and climate change mitigation in N-11 and BRICS countries: empirical estimation through difference in differences (DID) approach. Environmental Science and Pollution Research, 28(6), 6504-6519. doi: https://doi.org/10.1007/s11356-020-10920-y
Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021). Business strategy and the management of digital marketing. Business Horizons, 64(2), 285-293. doi: https://doi.org/10.1016/j.bushor.2020.12.004
Papastathopoulos, A., Ahmad, S. Z., Al Sabri, N., & Kaminakis, K. (2020). Demographic analysis of residents’ support for tourism development in the UAE: A Bayesian structural equation modeling multigroup approach. Journal of Travel Research, 59(6), 1119-1139. doi: https://doi.org/10.1177%2F0047287519874131
Petrella, S., Miller, C., & Cooper, B. (2021). Russia's Artificial Intelligence Strategy: The Role of State-Owned Firms. Orbis, 65(1), 75-100. doi: https://doi.org/10.1016/j.orbis.2020.11.004
Rehman, S.-u., Mohamed, R., & Ayoup, H. (2019). The mediating role of organizational capabilities between organizational performance and its determinants. Journal of Global Entrepreneurship Research, 9(1), 1-23. doi: https://doi.org/10.1186/s40497-019-0155-5
Schneider, S., & Leyer, M. (2019). Me or information technology? Adoption of artificial intelligence in the delegation of personal strategic decisions. Managerial and Decision Economics, 40(3), 223-231.
Thomas, L., Ambrosini, V., & Hughes, P. (2019). The role of organizational citizenship behaviour and rewards in strategy effectiveness. The International Journal of Human Resource Management, 30(18), 2628-2660. doi: 10.1080/09585192.2017.1391312
Tung, V. W. S., Chen, P.-J., & Schuckert, M. (2017). Managing customer citizenship behaviour: The moderating roles of employee responsiveness and organizational reassurance. Tourism management, 59, 23-35. doi: https://doi.org/10.1016/j.tourman.2016.07.010
Turkina, E. (2018). The importance of networking to entrepreneurship: Montreal's artificial intelligence cluster and its born-global firm element AI (Vol. 30, pp. 1-8): Taylor & Francis.
Vijayabanu, C., & Arunkumar, S. (2018). Strengthening the team performance through personality and emotional intelligence: Smart PLS approach. Scientific Annals of Economics and Business, 65(3), 303-316.
Vrontis, D., Christofi, M., Pereira, V., Tarba, S., Makrides, A., & Trichina, E. (2021). Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review. The International Journal of Human Resource Management, 1-30.
Wang, Z., & Kim, H. G. (2017). Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. Journal of Interactive Marketing, 39, 15-26. doi: https://doi.org/10.1016/j.intmar.2017.02.004
Xie, M., Ding, L., Xia, Y., Guo, J., Pan, J., & Wang, H. (2021). Does artificial intelligence affect the pattern of skill demand? Evidence from Chinese manufacturing firms. Economic Modelling, 96, 295-309. doi: https://doi.org/10.1016/j.econmod.2021.01.009
Zaefarian, G., Forkmann, S., Mitręga, M., & Henneberg, S. C. (2017). A Capability Perspective on Relationship Ending and Its Impact on Product Innovation Success and Firm Performance. Long range planning, 50(2), 184-199. doi: https://doi.org/10.1016/j.lrp.2015.12.023