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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 12 Issue 4 pp. 307-320 , 2022

Big data analytics and supply chain performance: The mediating role of supply chain capabilities and innovation Pages 307-320 Right click to download the paper Download PDF

Authors: Amjad Ali, Shoeb Ahmed

DOI: 10.5267/j.msl.2022.4.003

Keywords: Supply chain, Big data, Sustainable supply chain performance, Big data analytics, Innovation and Capabilities

Abstract: This study aims to examine the influence of Big Data analytics, innovation & capabilities in the supply chain as well as to find the moderating effect of organisational flexibility on the performance of the supply chain (SCP) and find the effect of competitive intensity as a controlling variable on the performance of supply chain. This research aims to present a theoretical model based on the resource-based theory's relational view (RBV). The data was collected through a survey questionnaire and 25 manufacturer firms managers participate in this survey. According to the findings of this study BDA has a favourable and strong association with SCI and SCC, as well as SCP. The majority of the manufacturers' firms in this research employed BDA to speed up their standing algorithms quicker with massive data sets.

How to cite this paper
Ali, A & Ahmed, S. (2022). Big data analytics and supply chain performance: The mediating role of supply chain capabilities and innovation.Management Science Letters , 12(4), 307-320.

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Journal: Management Science Letters | Year: 2022 | Volume: 12 | Issue: 4 | Views: 1856 | Reviews: 0

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