How to cite this paper
Hekmati, S & Khoshlafz, M. (2017). The role of quality in supply chain management in development of brand equity.Uncertain Supply Chain Management, 5(1), 71-76.
Refrences
Buil, I., De Chernatony, L., & Martínez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Fynes, B., De Burca, S., & Marshall, D. (2004). Environmental uncertainty, supply chain relationship quality and performance. Journal of Purchasing and Supply Management, 10(4), 179-190.
Fynes, B., Voss, C., & de Búrca, S. (2005a). The impact of supply chain relationship quality on quality performance. International Journal of Production Economics, 96(3), 339-354.
Fynes, B., De Burca, S., & Voss, C. (2005b). Supply chain relationship quality, the competitive environment and performance. International Journal of Production Research, 43(16), 3303-3320.
Kim, D., & Cavusgil, E. (2009). The impact of supply chain integration on brand equity. Journal of Business & Industrial Marketing, 24(7), 496-505.
Kuei, C. H., Madu, C. N., & Lin, C. (2001). The relationship between supply chain quality management practices and organizational performance.International Journal of Quality & Reliability Management, 18(8), 864-872.
Lai, C. S., Chiu, C. J., Yang, C. F., & Pai, D. C. (2010). The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of business ethics,95(3), 457-469.
Lin, C., Chow, W. S., Madu, C. N., Kuei, C. H., & Yu, P. P. (2005). A structural equation model of supply chain quality management and organizational performance. International journal of production economics,96(3), 355-365.
Li, S., Ragu-Nathan, B., Ragu-Nathan, T. S., & Rao, S. S. (2006). The impact of supply chain management practices on competitive advantage and organizational performance. Omega, 34(2), 107-124.
Narasimhan, R., & Nair, A. (2005). The antecedent role of quality, information sharing and supply chain proximity on strategic alliance formation and performance. International Journal of Production Economics, 96(3), 301-313.
Stank, T. P., Keller, S. B., & Daugherty, P. J. (2001). Supply chain collaboration and logistical service performance. Journal of Business logistics, 22(1), 29-48.
Tan, K. C., Kannan, V. R., & Handfield, R. B. (1998). Supply chain management: supplier performance and firm performance. Journal of Supply Chain Management, 34(3), 2.
Ulaga, W., & Eggert, A. (2006). Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships. European Journal of marketing, 40(3/4), 311-327.
Vickery, S. K., Jayaram, J., Droge, C., & Calantone, R. (2003). The effects of an integrative supply chain strategy on customer service and financial performance: an analysis of direct versus indirect relationships. Journal of Operations Management, 21(5), 523-539.
Fynes, B., De Burca, S., & Marshall, D. (2004). Environmental uncertainty, supply chain relationship quality and performance. Journal of Purchasing and Supply Management, 10(4), 179-190.
Fynes, B., Voss, C., & de Búrca, S. (2005a). The impact of supply chain relationship quality on quality performance. International Journal of Production Economics, 96(3), 339-354.
Fynes, B., De Burca, S., & Voss, C. (2005b). Supply chain relationship quality, the competitive environment and performance. International Journal of Production Research, 43(16), 3303-3320.
Kim, D., & Cavusgil, E. (2009). The impact of supply chain integration on brand equity. Journal of Business & Industrial Marketing, 24(7), 496-505.
Kuei, C. H., Madu, C. N., & Lin, C. (2001). The relationship between supply chain quality management practices and organizational performance.International Journal of Quality & Reliability Management, 18(8), 864-872.
Lai, C. S., Chiu, C. J., Yang, C. F., & Pai, D. C. (2010). The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of business ethics,95(3), 457-469.
Lin, C., Chow, W. S., Madu, C. N., Kuei, C. H., & Yu, P. P. (2005). A structural equation model of supply chain quality management and organizational performance. International journal of production economics,96(3), 355-365.
Li, S., Ragu-Nathan, B., Ragu-Nathan, T. S., & Rao, S. S. (2006). The impact of supply chain management practices on competitive advantage and organizational performance. Omega, 34(2), 107-124.
Narasimhan, R., & Nair, A. (2005). The antecedent role of quality, information sharing and supply chain proximity on strategic alliance formation and performance. International Journal of Production Economics, 96(3), 301-313.
Stank, T. P., Keller, S. B., & Daugherty, P. J. (2001). Supply chain collaboration and logistical service performance. Journal of Business logistics, 22(1), 29-48.
Tan, K. C., Kannan, V. R., & Handfield, R. B. (1998). Supply chain management: supplier performance and firm performance. Journal of Supply Chain Management, 34(3), 2.
Ulaga, W., & Eggert, A. (2006). Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships. European Journal of marketing, 40(3/4), 311-327.
Vickery, S. K., Jayaram, J., Droge, C., & Calantone, R. (2003). The effects of an integrative supply chain strategy on customer service and financial performance: an analysis of direct versus indirect relationships. Journal of Operations Management, 21(5), 523-539.