The paper aims to identify main factors affecting customers' decision to use mobile banking in Viet Nam. The research team conducted a survey among people who have not yet used and have been using mobile banking at commercial bank branches in three regions: Northern, Middle and Southern of Viet Nam. Based on the theoretical framework from UTAUT2 model combined with Belief and Security Awareness, the authors propose a research model to identify factors affecting intention and behavior of using mobile banking, with 600 questionnaires. The result indicates that several factors were evaluated to be more important than others were. The research points out that “Facilitating condition” did not affect intention of using mobile banking, however “Security awareness” and “Trust” positively affect the customer intention. Moreover, “Security awareness”, “Hedonic motivation” and “Social Influence” are factors that have the strongest effects on intention to use mobile banking. In addition, the result also illustrates the relationship between “Culture” with “Benefit Expectancy”, “Effort Expectancy” and “Hedonic motivation”.

This research is conducted to review the current national policies updated basic education for the ethnic minorities and the status of basic education provided to the ethnic minorities in Vietnam, to evaluate the impact of basic education on education quality provided to ethnic minorities; and to discuss the future policy directions of Vietnam to ensure basic education for the ethnic minorities. The primary methods employed were systematic review of literature, emic knowledge and quantitative method. The results show that ensuring basic education for ethnic minorities is a meaningful and practical activity. It plays an important role in improving the quality of ethnic minority education in Vietnam today as well. Through the investigation of the research topic, we point some limitations of ensuring basic education and solutions to overcome those in the coming time.

Green consumption trends are changing the intention of consumers' choices and purchases. Ecological labels form the role of stimulating acts of purchasing environmentally friendly products and transmitting green product messages. Based on synthetic of intentional behavioral models and theory, this paper presents the results of an empirical study investigating the relationship between eco-label knowledge, consumer’s trust, perceived value, environmental concern, and consumer attitudes from one side and green purchase intention of agricultural products of Hanoi consumers from the other side. Correlation and path analysis are applied to analyze the data collected from the questionnaire survey in Hanoi, Vietnam from December 2018 to March 2019. The analytical results reveal the significant impact of perceived value and environmental concern on consumer attitude which leads to higher green purchase intention. This study helps to clarify new marketing forms through eco-labels, propose management solutions to governments and businesses in such developing countries as Vietnam.

The present study examines the relationship between high performance human resource (HPHR) system and organizational citizenship behavior (OCB) in Vietnamese enterprises, and explores the mediating role of job satisfaction in this interaction. Data collected from 179 line managers working in Vietnamese companies by structured questionnaires. The results indicate that the positive relationship between HPHR system and organizational citizenship behavior was mediated by job satisfaction. The study also provides an evidence in terms of the application of HPHR system to foster the organizational outcomes and contributes to understand the underlying mechanism in human resource system and employee’s behaviors relationship.

This article aims to construct and empirically verify a model that demonstrates the association between social capital dimensions, knowledge sharing, and firm performance. For data collection, a questionnaire was delivered to medium and small enterprises across Ho Chi Minh City using convenience sampling. To verify the proposed relationships, the data collected from 543 middle and top managers of medium and small enterprises were then examined using Structural Equation Modelling. Overall, explicit and tacit knowledge sharing are fostered as a result of all social capital dimensions. In a similar vein, both types of knowledge sharing influence firm performance. The study proposes a guide as to how firms should achieve better performance by promoting social capital and knowledge sharing.

From the stakeholder theory, the research evaluates the efficiency and impact of corporate social responsibility (CSR) implementation for various stakeholders including government, la-bor, customer, community on corporate reputation. A 2-stage Data Enveloped Analysis (DEA) model was employed using a quantitative method of questionnaire survey among a sample of 208 foreign direct investment (FDI) enterprises in Hanoi, Vietnam: Stage 1: Using DEA model to evaluate the efficiency of CSR implementation to improve the reputation of enterprises; Stage 2: Using multivariate regression model to assess the impact of CSR implementation on stakeholders in order to improve the reputation of enterprises. The result of the study should give managerial implications for the government and FDI firms in understanding the current state of CSR efficiency, as well as to formulate more target policies to promote FDI firms’ efficient commitment to CSR.

This article investigates the causal connection between social capital (SC), knowledge transfer, innovation and firm performance. Based on existing literature on social capital, we develop a research model showing that three dimensions of social capital, including network ties, trust and shared visions, have positive relationships with company performance via two mediators, namely knowledge transfer and innovation. Using a sample of 153 Vietnamese firms, including one to two respondents from each firm, our study applied structural equation modeling to confirm the hypotheses. The results show that all three dimensions of social capital were positively related to firm performance with knowledge transfer and innovation acting as mediators. Knowledge transfer and the company's innovation were found to have a strong as-sociation with each other. Academically, this paper offers an opportunity to investigate social capital in terms of other factors in one specific industry. Practically, our findings motivate firms to focus on improving knowledge transfer on both quantity and quality prospects to boost firm performance.

The objective of this study is to analyze the role of gender in decision making in rural areas and to measure the level of equality between husband and wife in the family in rural Trieu Son district, Thanh Hoa province. The research results show that there are differences in decision-making in production management, income-generating production activities, and in developing household economic resources in terms of gender. The highest importance factors affecting this issue include gender and educational background.

The research was conducted in order to identify the relationships between human resource practices, employee motivation and employee loyalty. Quantitative research method was applied with questionnaires directly delivered to 595 employees in hospitality sector in Ho Chi Minh city, Vietnam. Statistics techniques including exploratory factor analysis, reliability analysis, multiple regression and mediation analysis were used. The empirical results showed that variables of team spirit, career development, compensation, relationship with manager and working environment directly affected employee motivation and consequently, they provided indirect effects on loyalty through the mediation of employee motivation. In addition, employee loyalty was also directly affected by career development, working environment and employee motivation. It is suggested that hospitality sector should develop attractive compensation and benefit policies, comfortable workplace environment, coherent teamwork culture as well as straightforward career training and development plan for achieving higher level of employee loyalty.

The purpose of this paper is to assess the impact of professional identification, organizational identification on job satisfaction, career satisfaction and organizational commitment. The study was conducted on 1118 lawyers licensed to practice in Vietnam for a period of 3 months. The results show that both professional identification and organizational identification had strong positive impacts on job satisfaction, career satisfaction and organizational commitment. In addition, Job satisfaction plays a mediate role in the relationship between professional identification, organizational identification and organizational commitment. But unlike previous studies, the two variables moderating Gender and organizational tenure have no moderate role in the relationship between professional identification and organizational commitment.