Job satisfaction and digital talent are topics of growing interest in the context of digital transformation. Digitalization is changing the way organizations operate and how employees perceive their work. The state and its administrative staff is no exception, as these capabilities are essential to perform operational tasks that underpin the public institution's documentary processes. This study investigates the influence of digital talent (independent variable) on job satisfaction (dependent variable), employing structural equation modeling (SEM) using WarpPLS software. Digital Talent is broken down into three sub-variables: Digital Competencies of Employees (DCE), Capacity for Digital Innovation and Creativity (CIDC) and Adaptability and Continuous Learning (ACL), while Job Satisfaction is measured through two sub-variables: Work Environment (WE) and Professional Development Opportunities (PDO). The analyses revealed that Capacity for Innovation and Digital Creativity (CIDC) has a significant impact on Work Environment, with a path coefficient (β) of 0.13 (p = 0.01). Similarly, adaptability and continuous learning (ACL) positively influence the work environment, with a path coefficient (β) of 0.10 (p = 0.04). In addition, a strong relationship was found between professional development opportunities (PDO) and work environment, with a path coefficient (β) of 0.68 (p < 0.001). For the relationship between digital competencies (DCE) and career development opportunities, the path coefficient was 0.10 (p = 0.04). Digital talent is a key predictor of job satisfaction in administrative staff. The results suggest that investing in the development of digital capabilities, especially innovation and creativity, as well as adaptability, is essential to improve the work environment and career development opportunities.

Higher education institutions, like any business institution, should satisfy their clients (students) for them to survive in the higher education service business market. As a service business, higher education institutions also need to follow marketing principles in their attempt to attract potential students. We investigated the effect of marketing mix dimension on internal and external marketing in universities. The research used primary data from a questionnaire survey of 526 students in West Java Province, Indonesia, and then drew conclusions by a structural equation model (SEM) analysis. The research findings revealed that place, product, price and promotion have a positive effect on external marketing. Whereas physical evidence, people and processes have positive, significant effects on internal marketing. There was also positive, significant correlation between external marketing and internal marketing. The research findings were hopefully beneficial for higher education management, to be made as guidance in implementing their marketing strategy. Higher education leaders may apply the external marketing policy to attract potential student interest and the internal marketing policy to improve the quality of their service and internal marketing. The study delivered a broader picture of the application of marketing mix model on universities. In addition, the discussion presented the implication of the offered theory and practice, the research limitation, and the direction of future researchers.

In this digital era, the use of the Internet in business transactions through e-commerce platforms has created many conveniences, the development of Internet technology has given rise to crimes called cyber crime or crimes through the Internet network. The purpose of this study is to investigate the relationship between cybercrime and purchase intention on e-commerce platforms, and the relationship between e-brand trust and purchase intention on e-commerce platforms. This research method is a quantitative method to analyze the relationship between variables, research data was obtained by distributing online questionnaires through social media platforms, and questionnaires containing statement items were designed using a Likert scale of 1 to 5. The respondents of this study were 535 consumers who had shopped online on e-commerce platforms determined by the simple random sampling method. Data analysis used the PLS Partial least squares SEM (PLS-SEM) technique. In the study, the outer model which is called the measurement model has a meaning between indicators connected by other variables. The measurement model of convergent validity, discriminant, and reliability was used. The standard loading factor value in the concurrent validity test must be > 0.7 or greater than the established criteria. The same applies to the discriminant validity test, which uses a larger value for the loading factor. The construct reliability test uses Cronbach's alpha and the composite reliability value. The hypothesis testing uses partial least square (PLS) which is the inner model test result, namely the R-square output, path coefficient, or t-statistic. The convincing t-statistic result > 1.96 is that Ha is accepted and Ho is rejected. If the probability number (p-value) <0.005 is included, then Ha is accepted. If the p-value is 1.96, and the beta coefficient is positive, then Ha can also be accepted. The results of the analysis show that cybercrime has a positive effect on consumer purchasing intentions on e-commerce platforms and e-brand trust hurts consumer purchasing intentions on e-commerce platforms.

The development of information technology is currently growing rapidly, affecting all aspects of life. There are various benefits obtained from advances in information technology, one of which is the ease of communicating and accessing information. This transformation is an opportunity to increase accessibility in various sectors, such as government, health, education, social, economic and other sectors. This research aims to analyze the relationship between digital transformation and public accountability, digital transformation with public transparency and transparency with public accountability. The research uses quantitative methods to test the relationship between variables. The respondents of this research were 478 government public service office employees who were determined using a simple random sampling method. Research data analysis uses structural equation modelling (SEM) partial least squares (PLS) with research data analysis tools using SmartPLS 3.0 software. Based on the results of data analysis, it is concluded that digital transformation had a positive and significant relationship to public accountability, digital transformation had a positive and significant relationship to public transparency and transparency had a positive and significant relationship to public accountability. The process of digital transformation in public administration greatly influences how public services are delivered and how government functions. Leveraging digital technology is an opportunity to increase accessibility in various fields such as government, health, education, economics, social and politics. Public administration can increase transparency, efficiency, public participation and data-based decision-making. Organizations pursuing digital transformation must be flexible, innovative and able to adapt quickly. Several important benefits of transparency include preventing corruption, making it easier to identify weaknesses and strengths of a policy, and increasing accountability in the delivery of public services by government agencies. In addition, a transparent attitude will increase trust in government institutions to decide on certain policies, as well as being able to encourage a conducive investment climate and increase business certainty.

In higher education institutions, effective digital communication is crucial for achieving administrative goals, such as improving student services, managing resources, and facilitating collaboration among staff members. By exploring the impact of copresence factors on digital communication effectiveness, higher education institutions can gain a deeper understanding of the factors that influence their digital communication and develop strategies that optimize its efficiency. The study applied a quantitative research approach through a questionnaire survey to collect required responses from employees who are working in the higher education institutions of Jordan with a total of 304 participants. The findings of this study indicate that copresence factors play a significant role in the effectiveness of digital communication within higher education institutions in Jordan. The results support the framework developed by others and suggest that self-copresence and partner-copresence have a positive impact on the efficiency of communication. This highlights the importance of considering the presence of individuals during digital communication and the impact it can have on the quality of the exchange. In conclusion, the study sheds light on the importance of correspondence in digital communication and its impact on the efficiency of communication within higher education institutions. The findings can help in the development of strategies and practices for enhancing the effectiveness of digital communication and improving administrative work in higher education institutions in Jordan.

The development of wearable technology opens the potential for its use in various sectors, one of which is the use of smartwatches in the sports sector. This paper examines soccer players' behavior's impact on using smartwatches as a training monitoring tool. This study uses a quantitative approach involving as many as 128 soccer players to complete a research questionnaire with face to face (offline). SEM-PLS is used as an analytical method to test the proposed inferential model. As a result, research shows that social influences, relative advantages, and enjoyment impact the use of smartwatches during training and daily use by soccer players.

Blockchain technology adoption among the businesses has become a new updated technological improvement and calls all businesses to care with it. This research aims to address its effect with project management information systems with a possible moderation effect of the value creation gained of this factor. The study used a quantitative research method to meet its objective and collected the data from Jordanian e-commerce enterprises with a total of 320 participants. PLS-SEM technique was used to perform the key analyses. The results found a significant effect of all hypothesized research assumptions and a significant moderating effect of value creation on the respective effect of study’s variables. The findings also expanded the current understanding and application of this technology and showed some implications and applicable insights that supported the existing literature and evidence in this field. The study would contribute to cover the limited research works and knowledge gaps with a suggestion to integrate this technology and application within different contextual settings.

The online markets have been growing during the last near years, and many businesses have generated customer satisfaction and loyalty by developing their marketing activities. The main aim of this study is to review the related body of the literature to develop a thorough conceptual research framework including e-marketing in order to determine the respective antecedent factors of customer satisfaction and loyalty. Another study aim is examining the mediating role of the perceived value on the interrelationships between e-marketing, customer satisfaction and loyalty. Through a questionnaire survey, the study collected the data from various online shoppers in Jordan with about 482 participants. The study results indicated that e-marketing had a significant effect on customer satisfaction but did not generate customer loyalty, and the customer satisfaction had a significant effect on customer loyalty. Another key result is the perceived value mediated the relations between e-marketing and both customer satisfaction and customer loyalty. The study's respective implications offer new insights in marketing literature and conclude that the successful marketing activities should focus on the perceived value that is felt by the customers.

Web 2.0 has changed the way consumers access information. This study aims to investigate the relationship between social media (Watsons’ Facebook page) content and consumers repurchase intention. In addition, it determined whether E-WOM and interactivity can act as the mediating variables between the social media content and repurchase decision. The data were collected through online and offline questionnaires. A total of 146 valid questionnaires were obtained and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through the SMART-PLS 3.3.9 software. The findings support the direct effect of social media content on E-WOM, interactivity, and repurchase intention. Moreover, the results confirmed the mediating role of interactivity between social media content and repurchase intention, however, E-WOM does not mediate between social media content and repurchase intention. The present study suggests some managerial implications for beauty brand retailers and provides fundamental strategies related to their social media.