This study aims to develop an innovation network model to help MSMEs recover from the downturn due to the pandemic. The basic model used is an innovation network consisting of associations, suppliers, customers and government. The basic model was developed by adding capital and digitalization variables to suit the needs. Data processing uses a structural equation model and the sample is MSMEs in West Java province. This study is the first on the innovation network model for MSMEs affected by the pandemic and the largest number of MSME respondents. The results conclude that according to MSMEs in Indonesia, suppliers, customers, government, associations, capital, and digitalization have an effect on the innovation network. This study concludes that associations, suppliers, customers, government, capital and digitalization all have a positive effect on the innovation network. This finding is the first in the innovation network model for MSMEs that accommodates the needs of the industry to recover from the pandemic situation and adds new literature on industrial innovation networks. While previous studies have a lot of similar literature, all focus on certain types of businesses and on normal economic conditions. This study is different from similar studies because it was conducted on MSMEs in all business sectors and economic conditions in crisis due to the pandemic. These results can be used as a reference in decision making to increase the growth of MSMEs with limited resources.

Higher education institutions, like any business institution, should satisfy their clients (students) for them to survive in the higher education service business market. As a service business, higher education institutions also need to follow marketing principles in their attempt to attract potential students. We investigated the effect of marketing mix dimension on internal and external marketing in universities. The research used primary data from a questionnaire survey of 526 students in West Java Province, Indonesia, and then drew conclusions by a structural equation model (SEM) analysis. The research findings revealed that place, product, price and promotion have a positive effect on external marketing. Whereas physical evidence, people and processes have positive, significant effects on internal marketing. There was also positive, significant correlation between external marketing and internal marketing. The research findings were hopefully beneficial for higher education management, to be made as guidance in implementing their marketing strategy. Higher education leaders may apply the external marketing policy to attract potential student interest and the internal marketing policy to improve the quality of their service and internal marketing. The study delivered a broader picture of the application of marketing mix model on universities. In addition, the discussion presented the implication of the offered theory and practice, the research limitation, and the direction of future researchers.