This study investigates the ways in which collaboration may provide a competitive advantage in global marketing through focused strategy, differentiation, and cost leadership. The study uses Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyze data and present a comparative analysis of separate and combined strategic approaches. The result of the study implies that differentiation is the main factor influencing the variation in collaborative competitive advantage, which accounts for the largest percentage of explained variance (R² = 0.729). Whereas the combined model also shows a high level of explanatory ability (R² = 0.693). The path coefficient shows that differentiation, focused strategy, and cost leadership have a positive impact on competitive advantage. The integrated model also shows significant indirect effects, highlighting the benefits of combining several strategies. These results suggest that in order to optimize resource allocation and enhance market positioning, firms should adopt a comprehensive approach that incorporates many techniques. This study contributes to the existing research in strategic management by emphasizing the importance of a cohesive strategy in sustaining a competitive advantage in the fast-evolving digital marketing field.

Business success is closely related to the marketing process. A good defined marketing strategy conducted to increase a sales business and marketing. The elements that must be developed are networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. The sustainability of Indonesian businesses, especially small and medium enterprises (SMEs), is a challenge for entrepreneurs. SMEs are an important factor that affects the increase of national economic growth. This research investigated variables such as networking capability, entrepreneurial marketing, competitive advantage, marketing performance of embroidery SMEs in Tasikmalaya City West Java Indonesia. The technique sampling used in this research was purposive sampling. Samples gained were 120 SMEs. In analyzing the data, researchers employed Structural Equation Model (SEM) method from software AMOS. Entrepreneurial marketing activities are closely related to creating competitive advantage through innovation in the creation of better products, processes, and strategies to satisfy customer needs and desires. Hypothetical testing results showed that network capability and entrepreneurial marketing are important factors that significantly influence competitive advantage of SMEs. Networking capability, entrepreneurial marketing, and competitive advantage are important factors that significantly influence marketing performance of SMEs. Therefore, networking capability, entrepreneurial marketing, competitive advantage, and marketing performance must be developed for sustainable the successfulness of SMEs.

At present, the condition of competition in a network is very tight due to rapid technological changes, economic and political stability in Indonesia which is experiencing uncertainty, and the large number of foreign investors entering, as well as new competitors. Companies themselves are required to always innovate in today's increasingly modern era. This competition must be able to create a good network in order to create competitive advantage and company performance in the formation of good Supply Chain Management. This study aims to determine the effect of supply chain management on competitive advantage and company performance. This study will examine supply chain management on competitive advantage and company performance in Small and Medium Enterprises (SMEs) in Bandung City, West Java. In this study, there are several differences from previous research, namely the indicators that will be used in this study. Namely, the measured supply chain management variables are indicators of technology use, supply chain speed, customer satisfaction, supply chain integration and inventory management. The variables of competitive advantage that are measured are the indicators of Price, Quality, and Time to market, and sales growth. Meanwhile, the measured company performance variables are indicators of financial performance and operational performance. The analytical method used in testing the hypothesis is to use Structural Equation Modeling (SEM) with the help of AMOS software version 20. Respondents in this study were 150 respondents in Small and Medium Enterprises (SMEs) in Bandung, West Java. The results of this study indicate that supply chain management has a positive and significant effect on the company's competitive advantage. Competitive advantage has a positive and significant effect on company performance. Supply chain management has a positive and significant effect on company performance. Supply chain management has a positive and significant effect on company performance through competitive advantage.

Supply chain management (SCM) practices have become strategic resources and capabilities for enhancing both competitive advantage logistic performance (ORGPER). However, it is not clear how SC Practices influence logistic performance in the agribusiness context. However, the mechanism of SCMPs effects is not yet understood since extant literature has produced mixed results. Hence, this study sought to test the impact of mediation of the competitive advantage of relations between SCMP and Reperform the point of view of Kenya's dairy supply chain. The study examined four estimates that were tested using partial minimum square structural equation modeling (PLS-SAME) techniques to work out the purpose of the study. Across-departmental survey design has been used to collect preliminary data from109 dairy cooperatives in thirteen major dairy producing counties in Kenya. The results reveal that SCM practice has a positive and significant effect on CA(P=0.730) and ORGPER (P=0.237). In addition, THERE is a positive, statistically significant effect on THECAORGPER (P=0.522). Further results show that CA mediates the relationship between SCMP and ORGPER. Consequently, the study concludes that SCMPs first generate CA, which in turn enhances ORGPER in a logistic sense. Theoretically, the study provides insights on the resource-based view theory as well as a conceptual framework for its validation. Similarly, the study informs managers and policymakers in knowing specific SCMPs to focus on to enhance CA and ORGPER of the dairy cooperatives in Kenya.

Rapid economic changes and globalization have triggered urgent response from firms to devise ef-fective strategies in improving performance and ensuring long-term survival. This study examined the influence of environmental strategy and competitive advantage on business performance. Subsequently, it determined the different effects of environmental strategy and competitive advantage on business performance. This cross-sectional study involved a total of 222 hotel managers as respondents. Data in the study was obtained via self-administered questionnaires. Partial Least Squares (PLS) analysis was used to test the hypotheses of study. Findings of this study revealed the significant and positive effects of environmental strategy and competitive advantage on business performance. Competitive advantage has been found to contribute towards a higher variance on business performance than environmental strategy. Results obtained have proven the robustness of the theory applied in this study to explain the business performance of the tourism industry in the context of a developing country. The results close the gaps in previous research findings that will add to the current body of knowledge.

n this era of industrialization, it is very difficult for firms to develop and sustain the competitive advantage. Industrial competition spread so rapidly worldwide, which neglect the differentiation of products and it is very difficult to sustain the competitive advantage in the market. Large economies capture the maximum world market and give tough time to small economies such as Iraq. Thus, the primary aim of the current study is to present a comprehensive theoretical framework for competitive advantage, which leads to better firm performance. Many studies have highlighted the area of competitive advantage of the firms, however, in a rare instance, literature has reported limited discussion on sustainable competitive advantage, especially in the context of Iraq. This research gap formulated four hypotheses, which are proposed the relationship between empowerment strategy, organizational learning and competitive advantage. The pick and drop method was adopted to distribute the questionnaires among four hundred manufacturing firms of Iraq. The results of the current study found a positive and significant relationship between empowerment, organizational learning and competitive advantage. Furthermore, the current study found a significant relationship be-tween empowerment strategy and organizational learning. Moreover, organizational learning was found the main contributory factor between empowerment strategy and competitive advantage in Iraq industrial context. This work contributes to the consistency of knowledge by developing a comprehensive theoretical account to build and sustain the competitive advantage of Iraq industry. Hence, the current work is helpful for sustainable competitive advantage of companies to achieve the highest firm performance.

The research aimed to evaluate the impact of operations management practices (OM) on the competitive advantage of Saudi Arabian Small and medium-sized enterprises (SMEs). It further aimed to analyse the mediating role of supply chain management practices (SCM). The research design of the study was quantitative, and primary data was gathered using a close-ended survey questionnaire. In this research, 383 participants were recruited belonging to different industries. The analysis was conducted on SmartPLS with SEM as the primary technique. The results revealed that operations management practices significantly helped in gaining competitive advantage, and supply chain management practices mediated the relationship partially. However, this research was limited to SMEs of Saudi Arabia, therefore, it can be improved in the future with the inclusion of other factors and considering other countries as well. Precisely, it is recommended that the SMEs should focus on leveraging their core competencies or identify an area which can give them a definite competitive advantage and further ensures that customer needs are translated on the product planning.

This study explains the role of institutional performance and new product development (NPD) value chain strategies to enhance entrepreneurial competitive advantage. The analysis was based on survey data on 125 entrepreneurial households, taken using the multi-stage random sampling technique in Central Java and Yogyakarta. The path analysis model is used to explain the role and strategy used quantitatively. It was supplemented by a value chain analysis (VCA) model based on a supply chain management (MSC) approach in a more classical, linear, complex, and descriptive sub-sector analysis. The results show that the NPD factors significantly contribute to increasing the entrepreneurial competitive advantage. Furthermore, the NPD value chain strategy, apart from benefiting managers, provides employment opportunities and new markets to the community holistically. Its chain strategy changes the role and atmosphere of people's lives more humane.

The objective of this study is to empirically evaluate the associations of information technology, supply chain management, and logistic capability with a competitive advantage of some Saudi Arabia industry during the year of 2020 using Resource-based Theory. Using the information from a self-administered survey with an ultimate sample of 118 respondents, the outcome of Multiple Regression indicates a significant positive correlations of information technology, supply chain management, and logistics capabilities strategies with a competitive advantage. The outcome of this study should be applied by the company’s top management to improve their supply chain management within strategic plans, as a result, increase the magnitude of their competitive advantage and financial performance.

This article discusses the literature review related to supply chain integration and competitive advantage in grocery products. This paper is designed to analyze the existing literature about research topics using Systematic literature review, total final sample includes 29 articles published during 2011 to 2021. The article uses papers indexed in the Scopus database. The publishers of the articles include Tylor and Francis, Emerald, Elsevier, MDPI, SAGE and Growing Science. In supplier integration, it focuses on providing food ingredients by minimizing waste from loss of food product yields and balancing the supply of food raw materials so that there is no excess food supply. Internal integration focuses on how the creation of added value from food products can be optimally provided to create optimal benefits from food. This paper seeks to contribute to and analyze limited articles on supply chain integration and competitive advantage on Grocery Product.