This study investigates the mechanism by which customers’ affective and cognitive states drive their behavioural intentions towards upscale restaurants. With stimulus-organism-response (SOR) theory as a backbone, two competing mediation scenarios; one-step versus two-step mediation are examined. A dataset of 425 conveniently selected valid responses was used to test the models. Structural equation modelling shows that customer behavioural intentions were better explained by a cognitive-affective mediated model than by one-step mediated model. The results of hypotheses testing reveal the significance of restaurant design in enrichening customers’ cognitive experience, thus, eliciting their affective states, which ultimately affect their behavioural intentions. This paper shows the applicability of the cognitive theory of emotions in explaining restaurant design-customer behavioural intentions relationship. The results also provide insights for restaurant operators on how the design characteristics of their restaurants can be best utilised to encourage positive customer responses. Discussion, conclusion and future work are also provided.

The study aimed to identify the extent of Jordanian costumers' satisfaction with electrical appliances' after-sale services offered by both LG and Samsung companies. The researcher used the analytic descriptive approach for data collection from the primary resources through developing a questionnaire for the purposes of this study. The sample of the study included 400 clients for L.G and Samsung companies. The results of the study indicate a relationship be-tween after-sale services offered by both companies and consumers' satisfaction. In addition, there was a relationship between quality guarantee certificate offered by LG and Samsung companies for electrical appliances and consumers' satisfaction. In light of the results, the study recommended with the necessity of the existence of a specialized team within the com-pany to offer maintenance services, offering financial compensations in case there is a technical error with any product or substituting the product.

Current study aimed at examining the influence of customer-focused service management on spreading service culture inside the organization. In order to test the eligibility of such hypotheses quantitative survey was distributed on (278) workers within fast food restaurants in Amman- Jordan. The sample contained marketing managers and sales representatives from the chose international chain fast-food restaurants. Results of study indicated that there is an influence of customer-focused service management on service culture that is attributed to leadership and people working in the organization, it was meant leadership and due to its close connection to employees can help in spreading awareness regarding service quality and people themselves should have the in-depth awareness of the importance of quality in general and service quality in particular. Study recommended that service culture shouldn't be spread among frontline employees only, it should surpass to the leaders, middle management, higher management and CEO, and Understanding customer expectations has to rhyme with organizational mission and vision; employees must have full understanding of their organization's mission and vision before starting to understand service culture.

In this article, the impacts that moral intelligence has on green purchasing intentions in Jordan was investigated based on three moral theories (Utilitarianism, Deontology, Virtue Ethics), as well as the theory of Planned Behavior. Furthermore, four key areas of moral intelligence (compassion, forgiveness, responsibility and integrity) were discussed. A questionnaire was used to obtain the necessary primary data from 191 customers in Jordan. To analyze the results, partial least squares structural equation modeling was carried out. It was concluded that the four key aspects of moral intelligence (compassion, forgiveness, responsibility and integrity) positively impact green purchasing intentions. This research has practical significance in the fields of green marketing and moral intelligence, especially with regard to the dimensions of compassion, forgiveness, responsibility and integrity. These dimensions can thus serve as a guide for improving customers’ green purchase intentions in future. Moreover, the research is important for investigations into individual and company-based environmental sustainability.

This research provides an analysis and evaluation of consumer purchasing behavior using green electronic marketing of vehicles diversification into new markets, focusing on Electrical Vehicles (Ev) and Hybrid Vehicles (Hv). The world has been making remarkable efforts to make everything green and cleaner by the help of the advanced technology, including transportation. The technology especially the E marketing, social media, etc. focuses on orienting people to believe that hybrid and electrical vehicles generate less pollution, will save money and reduce dependence on natural sources of fuel. This research aims to inspect the relationship between Stimuli Factors, Electrical Vehicles’ (Ev) and Hybrid Vehicles’ (Hv) Consumers and Response Purchase Decisions (S-O-R), in addition to inspect the moderation effects of Psychological Inputs on S-O-R relationship in Vehicle industry of Jordan. The current research used quantitative method to gather accessible data from the sample of the study. Variables used in this study include HVs & EVs consumers, Stimuli factors (marketing inputs, external environment) and positive psychological inputs and response purchase decisions. Partial Least Squares (PLS) approach as a statistical method was used to analyze the data. Results indicate that all the relations had a positive significant, except the interactional relationship be-tween Stimuli factors which includes marketing inputs, external environment, and positive psychological inputs, affect response purchase decisions. In other words, the mediation (HVs & EVs consumers) shows valuable change for the prediction of response purchase decisions while, moderated effect of psychological inputs did not make change.

The current paper was a quantitative study examining the mediating role of E-WOM when it comes to content marketing and its connection with green purchasing intentions in Jordan. The underpinning theory in this study was the social communication (SC) theory. A survey questionnaire was used to collect relevant data, after being distributed to the general managers. Overall, 202 questionnaires were used in this paper's data analysis, and the outcomes were investigated through partial least squares structural equation modeling. The results of the analysis denoted that the E-WOM controlled the relationship of content marketing with green purchasing intentions. As a result, this paper offers practical findings that companies in Jordan could boost customer intention to purchase green products, by achieving word of mouth and presenting suitable marketing content.

The study seeks to define the role of management bias on the weak performance of employ-ees. The research sample comprised of 107 male and female employees. To achieve this re-search purpose, there were 79 questionnaires valid for statistical analysis, adopting the descriptive approach. Questionnaire was used to measure the effect of management bias on employ-ees’ weak performance. The study concluded that the university dependence on scientific foundations, qualifications, and abilities in selecting and recruiting employees was intermediate, which indicates that the university does not often follow the right regulations in selecting employees, indicating the bias existing in employees’ selection. In light of the aforementioned results, the study recommended the management at Jadara University to establish an inde-pendent committee of professionals to recruit efficient and qualified employees.

Patients’ satisfaction has become one of the critical issues for governments all over the world and they are prioritizing to keep their citizens happy. The objective of the current study was to determine the impact of health service quality on patient’s satisfaction. The study was applied on public hospitals in Jordan. The participants of this research were physician/doctors working in public hospitals in Jordan, a convenience sample with 400 questionnaires handled to the patients, and 354 questionnaires were valid for statistics. The researchers used the AMOS software version 20 to test the hypothesized structural equation model. Health service quality explained %65.7 of the variation of patient satisfaction, which was also, illustrated the extent to which the quality of health service had the potential to make a change in the level of patients’ satisfaction in public hospitals. Health service quality had a positive effect on patient satisfaction; therefore, researchers pointed out some recommendations for top management and decision-makers at public hospitals.

This research aims to identify and evaluate different factors influencing the customer decision in selecting a community pharmacy in the city of Amman, and study the possible impact of branded pharmacy on the selection process. Five main factors were selected based on the literature review, including convenience, physical environment, sales promotions, qualified and experienced pharmacists and customer service and three main hypotheses and twelve sub-hypotheses were developed. A descriptive analytical methodology, quantitative approach, utilizing survey strategy utilizing questionnaire were used. The population of this research consists of customers who decide to choose a community pharmacy which is estimated at 934.5 thousand households. To collect the primary data, a self-administered questionnaire was pre-pared based on previous studies; 1070 questionnaires were distributed in different community pharmacies in Amman using convenience sample (pharmacy intercept), 801 filtered and screened questionnaires were sent for statistical analyses. The results reveal that customer service factor had the highest effect on customers’ selection of pharmacies, followed by qualified and experienced pharmacists and convenience, respectively. Sales promotions and physical environment have the least impacts on customers’ decision. The results also show that there is a partial statistically significant mediation effect of branded pharmacy on the direct relationship between the selected factors and customers’ pharmacy selection. The demographic variables have no statistically significant moderating effects on the direct relationship between the selected factors and pharmacy selection. Discussion, managerial implications, and future research recommendations are provided.

This study investigates the impacts of service quality of Jordanian telecommunication and customer satisfaction on customer loyalty. The study also studies though the role of switching cost as a moderate variable. Lack of studies in the field of quality in Jordanian telecommunication is the main reason for this investigation. The study investigates the impacts based on the employees’ point of views in Aqaba special economic zone authority (ASEZA). Therefore, the study uses statistical data gathered through a questionnaire distributed to the employees of ASEZA. Thus, statistical methods are used to analyze the data collected and the hypotheses are tested. The study results show that there was a direct positive impact of service quality of Jordanian telecommunication and customer satisfaction on customer loyalty. In addition, the moderator model (Switching cost) has significant positive impacts on enhancing the relationship between service quality and customer satisfaction towards customer loyalty.