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Growing Science » Tags cloud » Quality of Service

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

The impact of brand image and service quality on customer satisfaction: The mediating role of green marketing in the airline transport industry Pages 827-836 Right click to download the paper Download PDF

Authors: Musri Kona, Jemi V. Palpialy, Andi Frianto Peranginangin

DOI: 10.5267/j.dsl.2025.8.006

Keywords: Brand Image, Quality of Service, Satisfaction Perceived of Customer, Airline Transport Business, Green Marketing

Abstract:
The context of this study is that the degree of customer satisfaction attained by airline businesses in the air transportation industry does not align with management goals. The purpose of this study is to ascertain how customer perceptions of satisfaction are impacted by brand image and Quality of Service, as mediated by green marketing, in the aviation industry. Clients or users of air transportation business services were given online questionnaires as part of the study's quantitative survey methodology. In order to address hypotheses and identify the best structural equation model with Smart-PLS, this study goes through the steps of evaluating the reliability and validity of instruments, KMO-MSA, Factor analysis, Bartlett tests, and Path analysis. The findings demonstrated that the hypotheses namely, Direct relationship (1) Brand Image on Green Marketing, (2) Quality of Service on Green Marketing, (3) Green Marketing on Satisfaction Perceived of Customer, (4) Quality of Service on Satisfaction Perceived of Customer, (5) Brand Image on Satisfaction Perceived of Customer were successfully demonstrated to be Positive and Significant. Green marketing also has the Indirect relationship impact of somewhat mediating the relationship (6) Brand Image on Satisfaction of Customer Mediated by Green Marketing, and (7) Quality of Service on Satisfaction of Customer Mediated by Green Marketing. The results of this study provide several managerial implications that can be applied to improve Brand Image and Quality of Service in the Air Transport Business.
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Journal: DSL | Year: 2025 | Volume: 14 | Issue: 4 | Views: 1198 | Reviews: 0

 
2.

Quality in optimizing administrative simplification for students at Peruvian public universities Pages 1025-1036 Right click to download the paper Download PDF

Authors: Katia Magaly Mendoza Cruz, Roberto Lider Churampi-Cangalaya, Luis Antonio Visurraga Camargo, Miguel Fernando Inga-Ávila, Kiko Richard Lopez Coz, Teddy Johnnie Salas Matos, Zenon Manuel Lopez Robles, Enrique Mendoza Caballero

DOI: 10.5267/j.dsl.2025.6.001

Keywords: Quality of service, Quality of public service, Administrative simplification

Abstract:
Public management seeks to balance efficiency and effectiveness to ensure that administrative simplification benefits both institutions and users. This study aims to determine the extent to which service quality optimizes administrative simplification. This is an applied research study, with a quantitative approach and explanatory-correlational level, conducted with 122 students from the Faculty of Animal Husbandry at the National University of Central Peru - Huancayo. Inductive-deductive, experimental, comparative, and statistical methods were used, with a longitudinal design. A questionnaire based on the Technical Standard for Service Quality Management in the Public Sector was administered. The results, analyzed using the Z statistical test with a 95% confidence interval, showed a value of 3.527, accepting the alternative hypothesis (μD > 0). This demonstrates that administrative simplification improved significantly after the implementation of strategies designed to correct weaknesses detected in the diagnosis. Consequently, the improvement in service quality resulted in improved administrative simplification, reducing service times and costs. It is concluded that the implementation of strategic actions led to improved service quality, directly benefiting the student population.
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Journal: DSL | Year: 2025 | Volume: 14 | Issue: 4 | Views: 167 | Reviews: 0

 
3.

Corporate image and service quality: Evidence from Indonesia Mass Rapid Transport Pages 1265-1274 Right click to download the paper Download PDF

Authors: Sandriana Marina, Krishnanda Pasha, Prasadja Ricardianto, Theresye Yoanyta Octora, Olfebri Olfebri, Aisyah Rahmawati, Tigor Franky Devano Sianturi, Esa Setia Wiguna, Purbanuara Sitorus, Endri Endri

DOI: 10.5267/j.uscm.2023.3.021

Keywords: Quality of Service, Corporate Image, Perceived Value, Passenger Satisfaction, Mass Rapid Transit

Abstract:
This research aims to identify the factors, including service quality, corporate Image, and perceived Value, that contribute to Mass Rapid Transit Jakarta's customer satisfaction. Mass Rapid Transit is a mass transportation that has become necessary due to the prevalence of private automobiles in Jakarta. This study employs a descriptive quantitative methodology using a survey of 165 Mass Rapid Transit passenger respondents and descriptive statistical analysis and modeling with the Structural Equation Modeling-Partial Least Square. The results showed that the Quality of Service has a positive effect on passenger satisfaction, the corporate image does not affect passenger satisfaction, the perceived value has a positive contribution to passenger satisfaction, and the Quality of Service has a positive effect on the perceived value. Furthermore, the corporate image positively contributes to perceived value, service quality positively affects customer satisfaction mediated by perceived values, and the corporate image does not affect passenger satisfaction mediated by perceived value. Therefore, mass Rapid Transit Jakarta needs to make various innovations to improve service quality mediated by service quality dimensions that refer to service quality. In addition, the human capital of service officers at Mass Rapid Transit Jakarta needs to be improved in terms of Quality and competency so that passengers' opinions of the service staff are more favorable, increasing both perceived value and customer satisfaction.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 3 | Views: 1810 | Reviews: 0

 
4.

The impact of quality of services and satisfaction on customer loyalty: The moderate role of switching costs Pages 1843-1856 Right click to download the paper Download PDF

Authors: Ibrahim Harazneh, Mohammad J Adaileh, Ahmed Thbeitat, Saeda Afaneh, Salim Khanfar, Ahmad Ali Harasis, Hamzah Elrehail

DOI: 10.5267/j.msl.2019.12.034

Keywords: Quality of Service, Customers’ satisfaction, Customers loyalty, Switching cost

Abstract:
This study investigates the impacts of service quality of Jordanian telecommunication and customer satisfaction on customer loyalty. The study also studies though the role of switching cost as a moderate variable. Lack of studies in the field of quality in Jordanian telecommunication is the main reason for this investigation. The study investigates the impacts based on the employees’ point of views in Aqaba special economic zone authority (ASEZA). Therefore, the study uses statistical data gathered through a questionnaire distributed to the employees of ASEZA. Thus, statistical methods are used to analyze the data collected and the hypotheses are tested. The study results show that there was a direct positive impact of service quality of Jordanian telecommunication and customer satisfaction on customer loyalty. In addition, the moderator model (Switching cost) has significant positive impacts on enhancing the relationship between service quality and customer satisfaction towards customer loyalty.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 8 | Views: 4412 | Reviews: 0

 
5.

The quality of audit services: An assessment from FDI clients in Vietnam Pages 1071-1076 Right click to download the paper Download PDF

Authors: Thi Thu Thuy Lai, Duc Hieu Pham

DOI: 10.5267/j.ac.2020.7.012

Keywords: Auditing, Quality of service, Factors affecting FDI enterprises, Vietnam

Abstract:
This study was conducted to investigate the determinants affecting the quality of audit services in Vietnam, from the perspective of auditing clients – the Foreign Direct Investment (FDI) clients. Based on the adjustments of SERVQUAL model, the article has discovered five out of six factors that positively affect audit service quality of historical financial statements at FDI enterprises in Vietnam, namely: tangibles, reliability, responsiveness, assurance and non-audit services. Data used in the study was collected from 250 accountants and directors at FDI enterprises in Vietnam. The Exploratory factor analysis (EFA) and Linear regression model were used to identify the factors that affect the quality of audit services. Findings from empirical research are the basis for recommendations for audit firms to enhance the quality of audit services in Vietnam.
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Journal: AC | Year: 2020 | Volume: 6 | Issue: 6 | Views: 1384 | Reviews: 0

 
6.

Ranking factors affecting the quality of banking services using analytic network process Pages 461-468 Right click to download the paper Download PDF

Authors: Hooman Pourmohammad, Mostafa Zandieh, Hasan Farsijani

DOI: 10.5267/j.dsl.2016.6.001

Keywords: Analytic network process, Quality of banking services, Retail banking, Bank agility, Quality of service

Abstract:
This paper seeks to identify the priority of factors affecting the quality of banking services in Bank Saderat Iran for better allocation of resources to enhance the quality of its banking services. The study develops a fuzzy method to handle uncertainty associated with the data and using analytical network process (ANP) ranks different factors influencing on service quality. The results have indicated that the quality of e-services (ESQ) is the most important factor followed by the quality of banking services agility (ASQ), the service system quality (SSQ), and the behavioral service qualities (BSQ). Moreover, the employees’ competence and skills, the reliability of the electronic system and the reliability of the service system, an impeccability banking system integrity and accountability instruments are among other effective factors influencing on the quality of banking services.
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Journal: DSL | Year: 2016 | Volume: 5 | Issue: 4 | Views: 3389 | Reviews: 0

 
7.

New jitter-aware network coding approach for packet selection in wireless mesh network using Jacobsen algorithm Pages 2487-2494 Right click to download the paper Download PDF

Authors: Rasoul Nikoee Saravani, Seyed Javad Mirabedini

Keywords: Coding model, Network coding, Quality of service, Source routing algorithm, Wireless networks

Abstract:
Network coding (NC) is an approach for increasing the throughput of communication networks. NC has been derived from the idea of combining packets and forwarding them to achieve higher throughputs. From the very beginning, NC has attracted the attentions of scholars since they could improve the throughput of wired networks. Previous works have focused on the improvement of network throughput. Some methods add artificial delay to send packets. The methods are used in order to gain coding time and to increase throughput but they could not be used in immediate applications. However, early packets dispatch or adding delay to packets, for increasing coding time, can influence on the jitter of sent data. On the other hand, jitter is an important parameter in determining multimedia broadcasting time. Unlike previous methods, this paper provides a jitter-based coding algorithm using Jacobsen method. In the proposed method, the selection priority is based on packets jitter so that a packet with the minimum jitter is considered as the first priority for coding. Related computations are performed through Jacobson algorithm. According to simulation results, selecting a proper coding pattern for jitter can improve jitter by 30% while the throughput of this method shows no considerable change compared with that of available methods.
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Journal: MSL | Year: 2014 | Volume: 4 | Issue: 12 | Views: 3094 | Reviews: 0

 

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