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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 10 Issue 9 pp. 2063-2070 , 2020

The impact of moral intelligence on green purchase intention Pages 2063-2070 Right click to download the paper Download PDF

Authors: Abdullah Al-Adamat, Jassim Al-Gasawneh, Omar Al-Adamat

DOI: 10.5267/j.msl.2020.2.005

Keywords: Moral intelligence, Compassion, Forgiveness, Responsibility, Integrity, Green Purchase Intention, Jordan

Abstract: In this article, the impacts that moral intelligence has on green purchasing intentions in Jordan was investigated based on three moral theories (Utilitarianism, Deontology, Virtue Ethics), as well as the theory of Planned Behavior. Furthermore, four key areas of moral intelligence (compassion, forgiveness, responsibility and integrity) were discussed. A questionnaire was used to obtain the necessary primary data from 191 customers in Jordan. To analyze the results, partial least squares structural equation modeling was carried out. It was concluded that the four key aspects of moral intelligence (compassion, forgiveness, responsibility and integrity) positively impact green purchasing intentions. This research has practical significance in the fields of green marketing and moral intelligence, especially with regard to the dimensions of compassion, forgiveness, responsibility and integrity. These dimensions can thus serve as a guide for improving customers’ green purchase intentions in future. Moreover, the research is important for investigations into individual and company-based environmental sustainability.

How to cite this paper
Al-Adamat, A., Al-Gasawneh, J & Al-Adamat, O. (2020). The impact of moral intelligence on green purchase intention.Management Science Letters , 10(9), 2063-2070.

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Journal: Management Science Letters | Year: 2020 | Volume: 10 | Issue: 9 | Views: 3508 | Reviews: 0

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