The current study's primary goal is to ascertain the impact of servant leadership on organizational citizenship behavior as being affected by emotional intelligence as the mediating variable. This descriptive study was applied to the academic staff of private and public universities. The questionnaire was used for data collection. The dimensions of servant leadership (SL) were nine, the dimensions of emotional intelligence were nine while five dimensions of organizational citizenship behavior were used and collected from literature review. The questionnaire was distributed to 304 of the academic staff. The findings indicate a moderate degree of the servant leadership practice. Also, the evaluation of organizational citizenship behavior practice and emotional intelligence was negative in academic institutions. The results showed that servant leadership affects positively organizational citizenship behavior using emotional intelligence as a mediator. Servant leadership is very important in higher educational organizations when followed properly and affects organizational citizenship behavior by considering the emotional aspects of the academic staff.

This study aimed to explore the relationship between ethical leadership and employees’ innovative behavior. The study relied on the analytical-descriptive approach through a review of the theoretical subjects related to previous studies and the analytical-practical aspect through preparing a questionnaire and distributing it to the targeted population of the study, while relying on the SPSS and Amos programs to test the hypotheses of the study and achieve its objectives. The results showed that there was an impact for ethical leadership on the employees’ innovative behavior and the organizational commitment partially mediates the relationship between ethical leadership and the employee's innovative behavior.

The study aimed to examine the brand which is among the main dimensions for making the final purchasing decision among Jordanian consumers when selecting a cellular device which is an index for them and when purchasing in particular. Within this frame, the study aimed to investigate the factors influencing purchasing decision of Jordanian consumers when selecting the brand of cellular devices. The study followed the analytic descriptive approach in data collection where a questionnaire was distributed on a random sample of 240 participants from the study population. The study concluded that there was a positive relationship between the quality of cellular devices and the selection of brand and this relationship was attributed to the variables of gender, age, and educational culture. In light of the results revealed, the study recommended the producers of cellular devices of the various brands to offer high quality products with appropriate prices that take into accounts the purchasing power for consumers based on the targeted markets.