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Growing Science » Management Science Letters » Factors influencing cellular device purchase decisions in Jordan

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Management Science Letters
ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 10 Issue 11 pp. 2501-2506, 2020

Factors influencing cellular device purchase decisions in Jordan Pages 2501-2506 PDF Download PDF

Authors: Fathi Alshare, Nader Mohammad Aljawarneh, Khaled Abdel kader Alomari, Ziyad Saleh Alomari, Rokaya Albdareen, Ali Awad AAlwagfi, Ahmad Tawfig Alradaideh

📋 Author Affiliations:
F. Alshare, N.M. Aljawarneh ORCID , K.A.K. Alomari ORCID , Z.S. Alomari ORCID , R. Albdareen, A.A. Alwagfi, A.T. Alradaideh
¹ Business Management, Jadara University, Jordan
doi 10.5267/j.msl.2020.3.045
24 Source: Scopus
Crossref Source: CrossRef

🔑 Keywords: Quality, Income, Price, Educational Culture, Commercial Brand

Abstract: The study aimed to examine the brand which is among the main dimensions for making the final purchasing decision among Jordanian consumers when selecting a cellular device which is an index for them and when purchasing in particular. Within this frame, the study aimed to investigate the factors influencing purchasing decision of Jordanian consumers when selecting the brand of cellular devices. The study followed the analytic descriptive approach in data collection where a questionnaire was distributed on a random sample of 240 participants from the study population. The study concluded that there was a positive relationship between the quality of cellular devices and the selection of brand and this relationship was attributed to the variables of gender, age, and educational culture. In light of the results revealed, the study recommended the producers of cellular devices of the various brands to offer high quality products with appropriate prices that take into accounts the purchasing power for consumers based on the targeted markets.

How to cite this paper
APA: Alshare, F., Aljawarneh, N., Alomari, K., Alomari, Z., Albdareen, R., AAlwagfi, A & Alradaideh, A. (2020). Factors influencing cellular device purchase decisions in Jordan. Management Science Letters, 10(11), 2501-2506.
Chicago/Turabian: Alshare, F., Aljawarneh, N., Alomari, K., Alomari, Z., Albdareen, R., AAlwagfi, A & Alradaideh, A. 2020. "Factors influencing cellular device purchase decisions in Jordan." Management Science Letters 10, no. 11 (2020): 2501-2506.
AMA: Alshare, F., Aljawarneh, N., Alomari, K., Alomari, Z., Albdareen, R., AAlwagfi, A & Alradaideh, A. Factors influencing cellular device purchase decisions in Jordan. Management Science Letters. 2020;10(11):2501-2506.

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📚 Journal: Management Science Letters | 📅 Year: 2020 | 📖 Volume: 10 | 📄 Issue: 11 | 👁️ Views: 3701 | 📊 Crossref:

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