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Growing Science » Authors » Maria Grace Herlina

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Does motivation play moderating role on organizational citizenship behavior? Evidence from Indonesian telecommunication firms Pages 1667-1676 Right click to download the paper Download PDF

Authors: Maria Grace Herlina, Nopriadi Saputra

DOI: 10.5267/j.msl.2020.12.004

Keywords: Organizational citizenship behavior, Transformational leadership, Working motivation

Abstract:
Highly competitive and continuous business changes in telecommunication industry make organizational citizenship behavior (OCB) strategically important. This research aims to test the impact of transformational leadership of the direct supervisor on working motivation of the employees. Does supervisor's leadership capability impact on employees' work motivation more intrinsically or extrinsically? The study was conducted in an Indonesian telecommunication company which provides television cable and high-speed internet services for the high-rise building in Java and Sumatra. It involved 199 employees as the respondents. The collected data was analyzed with structural equation modelling approach. The statistical test has proved that transformational leadership has a positive impact on work motivation and organizational citizenship behavior. The motivation – both extrinsic motivation and intrinsic motivation, impacts on organizational citizenship behavior significantly. Although transformational does impact on organizational citizenship behavior both directly and indirectly, but the working motivation does not play a mediating role in the relationship between transformation leadership and organizational citizenship behavior.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 5 | Views: 1235 | Reviews: 0

 
2.

The effect of service quality and customer satisfaction toward customer loyalty in service industry Pages 631-636 Right click to download the paper Download PDF

Authors: Dewi Dewi, Ferdian Hajadi, Yunita Wijaya Handranata, Maria Grace Herlina

DOI: 10.5267/j.uscm.2021.5.007

Keywords: Service Quality, Customer Satisfaction, Customer Loyalty

Abstract:
The purpose of this study is to determine the impact of service quality and customer satisfaction on customer loyalty of the laundry service industry in Indonesia. The research methods used were quantitative, and analyzed using multiple linear regression methods. Data were obtained by distributing questionnaires to 100 respondents in Jakarta from February to March 2020. The selection of respondents used a purposive sampling technique, with the criteria of using laundry services in the past. Findings from this research revealed a significant positive effect of service quality toward customer satisfaction; and both service quality and customer satisfaction also have significant and positive effects towards customer loyalty in laundry services in Indonesia. From this research, it is expected that the entrepreneur in the laundry service industry would better understand the importance of service quality, customer satisfaction and its correlation to customer loyalty in order to improve firm sales performance.
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Journal: USCM | Year: 2021 | Volume: 9 | Issue: 3 | Views: 7720 | Reviews: 0

 
3.

Ambidexterity and agility in achieving dry port effectiveness in the greater Jakarta Pages 247-254 Right click to download the paper Download PDF

Authors: Maria Grace Herlina, Lasmy Lasmy, Darjat Sudrajat, Dicky Hida Syahchari, Hardijanto Saroso, Erik Van Zanten

DOI: 10.5267/j.uscm.2021.3.008

Keywords: Ambidexterity, Agility, Organizational effectiveness, ICT, Social web

Abstract:
Dry Port, a supply chain company, strives to bring its workers up to speed in the current VUCA world. The study explores the degree to which ambidexterity affects agility, which can impact organizational effectiveness. The structural equation model with multilevel simulation used to test the research hypothesis. The study indicates that ambidexterity is an influential factor to agility, and that ambidexterity is also an impactful factor to agility and organizational effectiveness. Furthermore, there is also evidence that the power of agility contributes to greater organizational effectiveness, and also that ambidexterity has an impact on organizational effectiveness through workforce agility. To achieve organizational effectiveness in dry port business, mobile devices and social network technology are functional enablers of ambidextrous activities that can allow staff to be agile in handling dry port business tasks.
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Journal: USCM | Year: 2021 | Volume: 9 | Issue: 2 | Views: 1946 | Reviews: 0

 
4.

Beyond the swipe: Understanding the power of TikTok marketing-interaction, entertainment, and trendiness in shaping purchase intentions Pages 2519-2526 Right click to download the paper Download PDF

Authors: Yunita Wijaya Handranata, Maria Grace Herlina, Leticia Soendoro, Qori Kamiliya

DOI: 10.5267/j.ijdns.2024.5.006

Keywords: TikTok, Social media, Purchase intention, Brand engagement, Consumer behavior

Abstract:
This study investigates the relationship between interaction, entertainment, trendiness, brand engagement, and purchase intention in the context of TikTok as a social media platform. Using a quantitative research approach, online questionnaires were distributed to 197 respondents who met specific criteria, including active usage of TikTok and being under 45 years old. The data collection period spanned from March 2023 to May 2023. Data analysis was conducted using variance-based structural equation modeling (PLS-SEM 4.0). The independent variables in the study are interaction (X1), entertainment (X2), and trendiness (X3), with brand engagement (Z) serving as the mediator variable and purchase intention (Y) as the dependent variable. The results revealed that interaction, entertainment, and trendiness significantly positively affect purchase intention, with brand engagement playing a moderating role in this relationship. This study sheds light on the influence of TikTok content attributes on consumers' purchase intention and underscores the importance of brand engagement as a key factor in shaping their purchasing decisions.
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Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 4 | Views: 1106 | Reviews: 0

 
5.

Vehicle service reservation system and crowd-prediction feature using ARIMA method Pages 873-882 Right click to download the paper Download PDF

Authors: Karto Iskandar, Bismo Asyura Widianto, Muhammad Alvito Kuntjoro, Rayhan Ardiya Dwantara, Maria Grace Herlina

DOI: 10.5267/j.ijdns.2023.1.001

Keywords: Vehicle service reservation, Crowd prediction, ARIMA

Abstract:
This study begins with a literature review to observe current problems surrounding vehicle service centers and the use of the ARIMA method to resolve similar cases. Researchers then conduct the observation process by collecting user needs through surveys and questionnaires. Next, researchers use the Scrum methodology to develop a web-based application enriched with the ARIMA method. Afterward, researchers obtain user feedback using surveys and questionnaires to evaluate the user experience towards the application. Conclusively, based on the results of the questionnaires, the average respondent believes that the web-based application can simplify respondents in making vehicle service reservations with a score of 8.85 out of 10. In addition, the average respondent believes that the web-based application can assist respondents in planning vehicle service. They visit with shorter queue times through a crowded time prediction system on a web-based reservation application with the ARIMA model with a value of 8.9 out of 10.
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Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 2 | Views: 1115 | Reviews: 0

 
6.

The effect of social media marketing on purchase intention in fashion industry Pages 355-362 Right click to download the paper Download PDF

Authors: Dewi Dewi, Maria Grace Herlina, Adine Esther Mutiha Boetar Boetar

DOI: 10.5267/j.ijdns.2022.1.002

Keywords: Brand Awareness, Fashion Industry, Purchase Intention, Social Media, Social Media Marketing

Abstract:
The research is aimed to understand the influence of social media in marketing on brand awareness, which in the end influences purchase intention in the fashion industry. It uses a qualitative approach to study the three variables, namely social media marketing, purchase intention, and brand awareness. In this research, the needed number of samples are 270 respondents and data are processed using SPSS to conduct validity, reliability, normality, classic assumption, single, and multiple linear regression. Results from SPSS are also used in the Sobel Test. Complemented with secondary data from literature studies, the hypothesis is tested. From the test, every hypothesis has significant positive influences. In conclusion, a brand can influence purchase intention significantly by utilizing social media marketing. This works by stimulating brand awareness to consumers to influence purchase intention.
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Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 2 | Views: 12942 | Reviews: 0

 
7.

Ambidextrous social media experience in fostering innovative behavior among white-color workers Pages 389-406 Right click to download the paper Download PDF

Authors: Maria Grace Herlina, Karto Iskandar

DOI: 10.5267/j.ijdns.2020.x.002

Keywords: Ambidexterity, Social media, Social learning, Innovative behavior, White-collar worker

Abstract:
Social media serves as a platform or a new area for developing innovation responsive to business advancement. As individuals are the source of knowledge in organizations, individual learning is the focus of organizational learning and development. Ambidexterity is an activity that requires individual learning. The study was carried out in Greater Jakarta, Indonesia. A personal survey questionnaire with convenience sampling was used to collect white-collar workers in Greater Jakarta. Rasch Model Analysis, specifically Person Measure Analysis, was used to filter for bias in the responses because the data was collected through personal references or self-report questionnaires. Structural Equation Modeling (SEM) is used to test hypotheses based on the collected data. According to the statistical results, ambidexterity and social media learning experience significantly impact innovative behavior. It implies that ambidexterity and social media learning experience can improve white-collar workers' innovative behavior. Ambidexterity has a significant impact on the learning experience on social media. It implies that a person with greater ambidexterity will engage in more intense knowledge exploration and exploitation through social media. The study's findings also show that social media experience without ambidexterity has the least impact on innovative behavior. It implies that social media experience without exploratory and exploitative activities does not lead to innovative behavior.
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Journal: IJDS | Year: 2020 | Volume: 4 | Issue: 4 | Views: 994 | Reviews: 0

 

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